Enhancing Service and Corporate Brand Awareness with a Focus on Cost-Effective Promotion
First written in FY2018. 13 of 21 entries say "Advanced", first in FY2019-Q1. Latest entry: FY2026-H1.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026-H1Decline in MAU due to improved advertising ARPU and restrained advertising and promotional spendingAnnual report
「For “Manga BANG!,” advertising ARPU improved as a result of increasing advertising inventory and conducting anniversary events and various campaigns. However, MAU declined due to the impact of restraining advertising and promotional expenses in consideration of cost-effectiveness.」
Advertising ARPU improved following the increase in advertising inventory and the implementation of anniversary events and campaigns, while MAU declined due to the restraint of advertising and promotional expenses. - FY2025-H1Restraint of advertising and promotional expenses and decline in MAUAnnual report
「On Manga BANG!, we actively increased advertising inventory and conducted points-reward campaigns as sales promotions. However, MAU declined as advertising expenses were curtailed after taking cost-effectiveness into account, and this effect, together with lower advertising rates, outweighed the benefits of those measures, resulting in declines in both paid revenue and advertising revenue.」
The company states that MAU declined as a result of restraining advertising and promotional expenses in consideration of cost-effectiveness. Advertising and promotional expenses for the interim consolidated accounting period were ¥186.365 million. - FY2024AdvancedAnnual report
「As a result of conducting effective advertising and promotional activities with a focus on cost-effectiveness, advertising and promotional expenses amounted to ¥758.553 million, while salaries and allowances associated with the increase in personnel amounted to ¥190.219 million. The company is also continuously verifying the effectiveness of its advertising and promotional activities and working to improve efficiency.」
The company describes full-year advertising and promotional expenses, as well as its ongoing efforts to verify effectiveness and improve efficiency. - FY2024-Q2Updated advertising and promotional expensesAnnual report
「Advertising and promotional expenses 389.976 million yen」
Advertising and promotional expenses for the six months ended in the current second quarter were disclosed as ¥389.976 million, down from ¥618.792 million in the same period of the previous year. - FY2023AdvancedAnnual report
「As a result of conducting effective advertising and promotional activities with a focus on cost-effectiveness, advertising and promotional expenses amounted to ¥1,065.434 million, down 40.1% year on year. The company is also continuously verifying the effectiveness of its advertising and promotional activities and working to improve efficiency.」
Advertising and promotional expenses were restrained to ¥1,065.434 million, down 40.1% year on year, while the company continued to verify effectiveness and improve efficiency. - FY2023-Q2AdvancedAnnual report
「Advertising and promotional expenses 1,022.600 million yen 618.792 million yen」
Advertising and promotional expenses for the six months ended in the current second quarter amounted to ¥618.792 million, down from ¥1,022.600 million in the same period of the previous year. A new figure is provided for the scale of the advertising and promotional activities. - FY2023-Q1AdvancedAnnual report
「However, improvements in user acquisition costs enabled us to restrain advertising and promotional expenses, and operating income increased slightly year on year.」
The company describes a new result from efficiency-focused advertising management: advertising and promotional expenses were restrained through improvements in user acquisition costs, while operating income increased year on year. - FY2022AdvancedAnnual report
「Until June 2022, we invested in advertising and promotional expenses with a focus on increasing the number of users. In light of market conditions and other factors, from July 2022 onward we invested in advertising and promotional expenses with a focus on acquisition efficiency. Advertising and promotional expenses: ¥1,778.456 million (down 10.8% year on year)」
After shifting the focus of advertising and promotional activities from user numbers to acquisition efficiency, advertising and promotional expenses amounted to ¥1,778.456 million, down 10.8% year on year. - FY2022-Q3ReframedAnnual report
「We had focused on increasing the number of users and actively invested in advertising and promotional expenses, but in light of market conditions and other factors, we plan to invest in advertising and promotional activities more efficiently going forward.」
The company indicates a policy of changing the focus of advertising and promotional spending from active investment aimed at increasing users to efficient investment in light of market conditions. - FY2022-Q2AdvancedAnnual report
「Six months ended in the current second quarter (1 October 2021 to 31 March 2022): Advertising and promotional expenses: ¥1,022.600 million」
Advertising and promotional expenses for the six months ended in the current second quarter amounted to ¥1,022.600 million, up from ¥697.378 million in the same period of the previous year. - FY2022-Q1RestatedAnnual report
「In terms of profit, upfront investments including active advertising and promotional activities were made as planned. Operating income was ¥1.873 million, down 99.3% year on year, ordinary income was ¥4.810 million, down 98.3%, and quarterly net loss was ¥0.803 million, compared with quarterly net income of ¥189.369 million in the same quarter of the previous year.」
The company states that it continued making upfront investments, including active advertising and promotional activities, as planned. - FY2021AdvancedAnnual report
「As a result of conducting effective advertising and promotional activities with a focus on cost-effectiveness, advertising and promotional expenses amounted to ¥1,993.470 million, up 51.6% year on year.」
Advertising and promotional expenses increased to ¥1,993.470 million. The company also states that it changed its advertising policy to focus on user acquisition, ultimately achieving a record-high MAU. - FY2021-Q3ReframedAnnual report
「We have made upfront investments by actively spending on advertising and promotional activities, shifting the focus from efficiency to increasing the number of active users.」
The focus of promotion changed from efficiency to increasing the number of active users. - FY2021-Q2AdvancedAnnual report
「Advertising and promotional expenses: ¥697.378 million」
Advertising and promotional expenses for the six months ended in the current second quarter amounted to ¥697.378 million, providing a new figure for the scale of the advertising and promotional activities. - FY2021-Q1RestatedAnnual report
「In terms of profit, upfront investments including active advertising and promotional activities were made as planned. Operating income was ¥283.145 million, down 4.6% year on year, ordinary income was ¥277.394 million, down 5.4%, and quarterly net income was ¥189.369 million, down 5.5%.」
The company states that it made upfront investments, including active advertising and promotional activities, as planned, but provides no new figures or milestones regarding their scale. - FY2020-Q3AdvancedAnnual report
「Although advertising revenue per unit declined due to deterioration in the advertising market caused by the spread of COVID-19, revenue and profit increased as a result of factors including growth in MAU (monthly active users) for “Manga BANG!” driven by active advertising and promotional activities.」
The company states that MAU for “Manga BANG!” increased through active advertising and promotional activities, resulting in higher revenue and profit despite the decline in advertising revenue per unit. - FY2020-Q2AdvancedAnnual report
「Advertising and promotional expenses: ¥595.412 million」
Advertising and promotional expenses for the six months ended in the current second quarter amounted to ¥595.412 million, indicating the scale of the advertising and promotional activities in numerical terms. - FY2019AdvancedAnnual report
「As a result of conducting effective advertising and promotional activities with a focus on cost-effectiveness, advertising and promotional expenses amounted to ¥669.705 million, up 113.7% year on year. The company is also continuously verifying the effectiveness of its advertising and promotional activities and working to improve efficiency.」
Advertising and promotional expenses increased to ¥669.705 million, and the company also described its ongoing efforts to verify effectiveness and improve efficiency. - FY2019-Q2AdvancedAnnual report
「Advertising and promotional expenses: ¥255.416 million」
Advertising and promotional expenses of ¥255.416 million were recorded for the six months ended in the current second quarter, indicating the scale of the advertising and promotional activities in numerical terms. - FY2019-Q1AdvancedAnnual report
「Although the company incurred expenses for active advertising and promotional activities, listing-related costs associated with its initial listing, and share issuance costs, operating income was ¥76.202 million, ordinary income was ¥62.130 million, and quarterly net income was ¥53.424 million.」
The company states that it conducted active advertising and promotional activities during the quarter. - FY2018First statedAnnual report
「We will actively promote advertising, promotional and public relations activities with a focus on cost-effectiveness.」
The company seeks to raise awareness of its services and corporate brand in order to acquire users, business partners and talent.