Strengthening Branding and Marketing to Raise Awareness
First written in FY2021. 16 of 17 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-07-15.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- 2026-07-15AdvancedEarnings
「The number of contracted companies increased through measures including stronger marketing to raise awareness, initiatives targeting priority industries and stronger sales capabilities among distributors. As of the end of the third quarter, the number of contracted companies was 1,828 (1,562 at the end of the previous fiscal year), while ARR* was ¥1,265,802 thousand (¥1,068,797 thousand at the end of the previous fiscal year).」
The company continued strengthening marketing to raise awareness, together with initiatives targeting priority industries. - FY2026-H1AdvancedAnnual report
「In the Buddycom business, the number of contracted companies increased due to greater brand awareness from strengthened marketing, initiatives targeting priority industries and stronger sales capabilities among distributors. As of the end of the interim accounting period, the number of contracted companies was 1,708 (1,562 at the end of the previous fiscal year), and ARR※ was ¥1,203.055 million (¥1,068.797 million at the end of the previous fiscal year).」
The company continued to raise brand awareness through strengthened marketing and reported growth in customers and ARR after adding initiatives targeting priority industries and stronger sales-agent capabilities. - FY2025AdvancedAnnual report
「The number of contracted companies increased as a result of greater brand awareness through strengthened marketing, increased sales headcount, stronger sales-agent capabilities and stronger sales to SMBs.*1 At the end of the fiscal year, the number of contracted companies was 1,562, compared with 1,077 at the end of the previous fiscal year, and ARR*2 was ¥1,068.797 million, compared with ¥739.058 million at the end of the previous fiscal year.」
The company continued to strengthen branding and marketing and reported measures involving sales headcount, sales agents and sales to SMBs together with increases in customers and ARR. - FY2025-H1AdvancedAnnual report
「The number of contracted companies increased due to greater brand awareness from strengthened marketing, an expanded sales force, stronger sales capabilities among distributors and enhanced sales to SMBs※1. As of the end of the interim accounting period, the number of contracted companies was 1,346 (1,077 at the end of the previous fiscal year), and ARR※2 was ¥876.146 million (¥739.058 million at the end of the previous fiscal year).」
The company continued to raise brand awareness through strengthened marketing and reported growth in customers and ARR after adding increased sales headcount, stronger sales-agent capabilities and stronger sales to SMBs. - FY2024AdvancedAnnual report
「In the Buddycom business, the number of contracted companies increased due to greater brand awareness from strengthened marketing, an expanded sales force, stronger sales capabilities among distributors and enhanced sales to SMBs※1. As of the end of the fiscal year, the number of contracted companies was 1,077 (758 at the end of the previous fiscal year), and ARR※2 was ¥739.058 million (¥557.602 million at the end of the previous fiscal year).」
The company continued to cite stronger marketing and greater brand awareness as factors behind increases in customers and ARR, reporting 1,077 contracted companies and ARR of ¥739.058 million. - FY2024-Q3AdvancedAnnual report
「In the Buddycom business, the number of contracted companies increased due to greater brand awareness from strengthened marketing, an expanded sales force, stronger sales capabilities among distributors and enhanced sales to SMBs※1. As of the end of the third quarter, the number of contracted companies was 1,000 (758 at the end of the previous fiscal year), and ARR※2 was ¥688.427 million (¥557.602 million at the end of the previous fiscal year).」
The company continued to cite greater brand awareness through strengthened marketing as a factor behind increases in customers and ARR, and also added increased sales headcount and stronger sales to SMBs. - FY2024-Q2AdvancedAnnual report
「In the Buddycom business, the number of contracted companies increased due to greater brand awareness from strengthened marketing, an expanded sales force, stronger sales capabilities among distributors and enhanced sales to SMBs※1. As of the end of the second quarter, the number of contracted companies was 913 (758 at the end of the previous fiscal year), and ARR※2 was ¥638.011 million (¥557.602 million at the end of the previous fiscal year).」
The company continued to cite greater brand awareness through strengthened marketing as a factor behind increases in customers and ARR, and also added increased sales headcount and stronger sales to SMBs. - FY2024-Q1AdvancedAnnual report
「The number of contracted companies increased due to greater brand awareness from strengthened marketing, an expanded sales force and stronger sales capabilities among distributors. As of the end of the first quarter, the number of contracted companies was 833 (758 at the end of the previous fiscal year), and ARR※ was ¥588.027 million, excluding ¥13.708 million from short-term contracts for demonstration projects conducted as part of a Ministry of Internal Affairs and Communications contracting project (¥557.602 million at the end of the previous fiscal year).」
The company continued to cite greater brand awareness through strengthened marketing as a factor behind increases in customers and ARR, reporting 833 contracted companies and ARR of ¥588.027 million. - FY2023AdvancedAnnual report
「To this end, the company aims to accelerate the rate of sales growth by raising brand awareness through stronger branding and marketing and improving sales efficiency through the strategic use of sales agents, among other initiatives.」
The company continued to use marketing and sales agents as sales-enhancement measures, reporting annual results of 758 contracted companies and ARR of ¥557.602 million. - FY2023-Q3AdvancedAnnual report
「In the Buddycom business, the number of contracted companies increased due to greater brand awareness from strengthened marketing and stronger sales capabilities among distributors. As of the end of the third quarter, the number of contracted companies was 721 (593 at the end of the previous fiscal year), and ARR※ was ¥529.920 million (¥440.472 million at the end of the previous fiscal year).」
The company cited greater brand awareness through strengthened marketing as a factor behind the increase in contracted companies, reporting 721 contracted companies at the end of the quarter. - FY2023-Q2AdvancedAnnual report
「In the Buddycom business, the number of contracted companies increased due to greater brand awareness from strengthened marketing and stronger sales capabilities among distributors. As of the end of the second quarter, the number of contracted companies was 672 (593 at the end of the previous fiscal year), and ARR※ was ¥499.538 million (¥440.472 million at the end of the previous fiscal year).」
The company cited greater brand awareness through strengthened marketing as a factor behind the increase in contracted companies, reporting 672 contracted companies at the end of the quarter. - FY2023-Q1AdvancedAnnual report
「The number of contracted companies increased as a result of greater brand awareness through strengthened marketing and stronger sales-agent capabilities, among other factors. At the end of the first quarter accounting period, the number of contracted companies was 624, compared with 593 at the end of the previous fiscal year, and ARR* was ¥444.977 million, compared with ¥440.472 million at the end of the previous fiscal year.」
The company cited greater brand awareness through strengthened marketing as a factor behind the increase in contracted companies, reporting 624 contracted companies at the end of the quarter. - FY2022AdvancedAnnual report
「To this end, the company aims to accelerate the rate of sales growth by raising brand awareness through stronger branding and marketing and improving sales efficiency through the strategic use of sales agents, among other initiatives.」
The company continued to cite greater brand awareness and the use of sales agents as sales-enhancement measures, together with annual results of 593 contracted companies and sales of ¥659.988 million. - FY2022-Q3AdvancedAnnual report
「The number of contracted companies increased as a result of greater brand awareness through strengthened marketing and stronger sales-agent capabilities, among other factors. At the end of the third quarter accounting period, the number of contracted companies was 538, compared with 400 at the end of the previous fiscal year.」
Stronger marketing and increased brand awareness were reported together with an increase in contracted companies, which rose by 138 from the end of the previous fiscal year. - FY2022-Q2AdvancedAnnual report
「The number of contracted companies increased due to greater brand awareness from strengthened marketing and stronger sales capabilities among distributors. As of the end of the second quarter, the number of contracted companies was 479 (400 at the end of the previous fiscal year).」
Stronger marketing and increased brand awareness were reported together with an increase in the number of contracted companies, indicating specific results. - FY2022-Q1AdvancedAnnual report
「The number of contracted companies increased due to greater brand awareness from strengthened marketing and stronger sales capabilities among distributors. As of the end of the first quarter, the number of contracted companies was 443 (400 at the end of the previous fiscal year).」
The company reported that stronger marketing and increased brand awareness were accompanied by specific figures for the increase in contracted companies. - FY2021First statedAnnual report
「Going forward, the company will strengthen branding and marketing and strategically leverage sales agents, among other initiatives, with the aim of accelerating its growth rate.」
The company stated that it will continue investing in web advertising, advertisements in specialist magazines, video production and other activities.