Growth in Product Categories Outside Women-Related Categories

「We will also work to expand cross-border transactions, particularly in the Entertainment & Hobbies category.」

「In Marketplace, we are pursuing stable C2C growth through product initiatives such as renewing the UI/UX using AI and LLMs and strengthening higher-priced categories, while also targeting high growth in cross-border transactions, B2C and Mercari Hallo, a high-growth business.」

「Increasing ARPU among existing users through AI-based personalization and category strengthening」

「Transfer of all shares in the domestic subsidiary マイケル株式会社」

「During the consolidated second quarter, we carried out a share exchange under which our company became the wholly owning parent company and マイケル株式会社 became the wholly owned subsidiary, increasing both stated capital and the capital reserve by ¥560 million.」

「As part of its category-strengthening initiatives, the company is working to strengthen the category by introducing the Mercari Safe Vehicle Warranty scheme and the Vehicle Inspection Certificate 2D Code Listing feature for vehicles, enabling cars to be bought and sold safely and conveniently, without hassle, among other measures.」

「By category, Entertainment & Hobbies has grown particularly strongly. The main factors behind this performance were increased trading in toys and trading cards, as well as higher transaction value for books and DVDs through the barcode listing function.」

「As part of these efforts, we acquired マイケル株式会社, which operates CARTUNE, a community app for car enthusiasts, in November 2018. We are also pursuing a new initiative to link CARTUNE and Mercari, primarily for car parts. ID integration with Mercari began in the consolidated third quarter.」

「To support the continued growth of the C2C marketplace Mercari, our group has strengthened marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives (Note 1), while adding various new measures, including the development and improvement of functions to strengthen categories such as smartphones, books and DVDs. Through the stock exchange, we will combine our automotive-related categories with Michael's user base, community and operational expertise for CARTUNE and collaborate to further strengthen the automotive-related category, particularly by expanding the parts offering, at a faster pace than before.」

「In Mercari, we will seek to expand GMV by further growing product categories other than women-related categories—Women's, Baby & Kids, and Cosmetics & Beauty—in addition to expanding the user base and increasing average purchase value and purchase frequency.」