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Mercari (4385) · InitiativeAdvanced

Generating New Users and Demand by Taking Mercari Classroom Online

First written in FY2021-Q1. 2 of 3 entries say "Advanced", first in FY2022. Latest entry: FY2023-Q2.

3entries
4years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2021-Q1AdvancedFY2022 – FY2023-Q22020: 120202021: 020212022: 120222023: 12023
Same theme, other companies
Acquiring New Users and Converting Them into Loyal Customers in Domestic E-CommerceA theme 2 companies write about · 0 as a headwind · 2 as a tailwind

0 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. FY2023-Q2AdvancedAnnual report

    「During the second quarter, we focused on acquiring new users through offline initiatives such as invitation campaigns and Mercari Classroom, while also advancing proof-of-concept projects (Note 1) aimed at medium- to long-term growth.」

    The company used offline initiatives, including Mercari Classroom, to acquire new users and also advanced proof-of-concept projects aimed at medium- to long-term growth.
  2. FY2022AdvancedAnnual report

    「We will promote the acquisition of potential sellers by combining various offline initiatives and effective marketing measures, including workshops on how to use Mercari for users with no or limited experience using the service, and improvements to the offline user experience, such as expanding packing and shipping locations.」

    The company incorporated offline initiatives, including workshops on how to use Mercari Classroom, into its medium- to long-term strategy as a means of acquiring potential sellers and generating new demand.
  3. FY2021-Q1First statedAnnual report

    「Amid the COVID-19 situation, the company is working to generate new demand by focusing on acquiring new users, including through the full-scale rollout of Mercari Classroom online.」

    The company moved Mercari Classroom online during COVID-19 and, for the first time, explicitly announced measures to acquire new users and generate new demand.
Moved together

"Increasing the Number of Listings by Simplifying Listing and Packaging" moved the same way as this thread, in the same document, in 2 of its 3 moves.

222222★123456
  1. ★This thread
  2. 1Increasing the Number of Listings by Simplifying Listing and Packaging2×
  3. 2Enhancing Corporate Value Through Growth in GMV and Revenue2×
  4. 3Expansion of Mercari’s User Base and GMV in Japan2×
  5. 4Expansion of Payment and Financial Services through Merpay2×
  6. 5Expansion into overseas markets, including the US and UK2×
  7. 6Localization for U.S. Users and Business Expansion2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Mercari yet.
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Generating New Users and Demand by Taking Mercari Classroom Online | Mercari,Inc. (4385) | Komori