Increasing the Number of Listings by Simplifying Listing and Packaging

「After taking a photo, users can narrow down the conditions and have the item reassessed, then proceed directly from the appraisal results screen to preparing a listing.」

「The listing completion rate improved through “AI Listing Support,” which automatically suggests product information when an item is listed」

「In Marketplace, the company pursued “increasing listings by strengthening coordination between C2C and B2C” as its business policy for the fiscal year. Disciplined investment in initiatives whose effects accumulate proved effective, resulting in MAU (Note 2) of 22.60 million, full-year GMV of ¥984.6 billion, up 10% year on year, and an adjusted operating margin (Note 3) of 44%, achieving steady growth and high profitability.」

「In the third quarter, as a result of focusing on acquiring new users and measures to encourage listings after acquisition, MAUs increased by 730,000 from the second quarter to 22.26 million, while GMV growth was 8% year on year.」

「In Marketplace, the company is pursuing “increasing listings by strengthening coordination between C2C and B2C” as its business policy for the current fiscal year. During the second quarter, it focused on acquiring new users through offline initiatives such as invitation campaigns and Mercari classes, while advancing PoCs (Note 1) for medium- to long-term growth.」

「In Marketplace, the company is pursuing “increasing listings by strengthening coordination between C2C and B2C” as its business policy for the current fiscal year. During the first quarter, in addition to a major update to the Mercari app enabling rapid testing and addition of new functions and cross-functional UX improvements with Fintech, the company improved functions supporting shops in its B2C business.」

「The company will promote the acquisition of potential sellers by combining various offline initiatives and effective marketing initiatives, including further expanding C2C usage, holding workshops on how to use Mercari for users with no or limited experience using the service, and enhancing offline UX, including expanding packaging and shipping locations.」

「While focusing on product updates, including the release of “Cool Mercari Delivery,” to improve the user experience」

「Mercari JP, the group's core business, has continued to strengthen listings to achieve medium- to long-term growth, while working to increase MAU through product improvements, greater convenience in packaging and shipping, and marketing initiatives.」

「Mercari JP continues to strengthen listings to achieve sustained medium- to long-term growth. During the quarter, it focused particularly on improving the user experience by making packaging and shipping easier. It also focused on acquiring new users and creating new demand through marketing and offline initiatives such as Mercari Stations, with the aim of becoming a service enjoyed by a broad range of users, from younger people to middle-aged and older users.」

「The main additions during the period were as follows: Buildings: expansion of the head office, ¥16 million; construction of Mercari Stations, ¥38 million.」

「As part of these efforts, the company is continuing to improve AI Listing Support, expand the categories covered by barcode-based listing and expand the “Tsutsumeru Spot” packaging areas, which provide free packaging materials. In June 2019, it began a pilot program to install photography booths at coin laundries where users can photograph freshly washed clothing and other items for listing.」

「Believing that increasing the number of listings is important to achieving sustainable growth, the company is pursuing initiatives to make listing and packaging easier. As part of these efforts, in addition to AI Listing Support (Note 3), the company began offering barcode-based listing in the cosmetics category in March 2019 and is conducting a pilot program to install packaging areas called “Tsutsumeru Spot,” where users can access free packaging materials, at selected post offices.」