Japan No. 1 Strategy Based on No. 3 Logic
First written in FY2026. 1 of 3 entries say "Restated". Latest entry: 2026-08-31.
No other company in this theme has enough history to compare yet.
- 2026-08-31RestatedEarnings presentation
「Through the No. 3 theory (Japan No. 1 strategy)」
The policy of aiming to become the No. 1 Japanese company based on the No. 3 theory is restated. - FY2026First statedAnnual report
「The policy is to target an industry No. 3 position in Japan’s communication solutions market and the No. 1 position among Japanese companies.」
The Company sets a market positioning target of avoiding direct competition with major companies and achieving price advantages and differentiation through cloud services, packaged products, flexible customization and combinations of third-party products. - 2026-06-05First statedManagement plan
「The “No. 3 theory (Japan No. 1 strategy)” refers to our policy of avoiding competition through a niche strategy of doing what major industry players such as Microsoft and Google do not do, improving our price advantage, and aiming to become No. 3 in the domestic communications solutions market and No. 1 among Japanese companies. This is based on our view that, as many markets mature, companies ranked No. 4 or below are eliminated and markets consolidate around the top 3.」
The company’s competitive policy of focusing on areas not addressed by Microsoft and Google and aiming to become No. 3 in the domestic market and No. 1 among Japanese companies is stated for the first time.