Promotion of Full Digitalization
First written in FY2022-Q1. 7 of 9 entries say "Advanced", first in FY2023-Q2. Latest entry: 2026-07-10.
No other company in this theme has enough history to compare yet.
- 2026-07-10AdvancedEarnings presentation
「As the first step in evolving the membership program, we began a pilot to make “よくばりパス” mobile.」
The expansion of the digital membership program advanced to a pilot for mobile flat-rate services and promotions using member information. - FY2026AdvancedAnnual report
「The company will build a digital membership program spanning customers and businesses through a unified OneID membership system, with the aim of maximizing customer lifetime value (LTV) and customer loyalty.」
The Company put Full Digitalization into practice through One ID across businesses and the maximization of LTV and customer loyalty. - 2026-04-06AdvancedOther Disclosures
「What is the LINE mini-app “横丁手形ーヨコパスー”? If customers use LINE, they can use this mini-app on their smartphones at our stores to pay for crane-game play and manage and use accumulated points.」
Digitalization advanced beyond membership, IDs and back-office operations to a mini-app enabling smartphone payments and point management at crane-game specialty stores. - FY2026-H1RestatedAnnual report
「To realize its purpose, “fostering children's passion and creating a world filled with smiles,” the company formulated a medium-term management plan for 2024 through 2026 under a new vision and is pursuing business activities to contribute to a sustainable society and enhance corporate value.」
Although the individual digitalization initiatives are not detailed in this filing, the Company continues its group-wide policy of enhancing corporate value under the medium-term management plan. - FY2024AdvancedAnnual report
「In addition, as part of structural reform through DX, the company will seek to expand loyalty by promoting digital membership, attract more customers through a common member ID with the AEON Group and other measures, and improve labour productivity by streamlining head-office and sales-floor back-office operations, with the aim of strengthening the business’s earnings power.」
The Company expanded Full Digitalization to the digitalization of members, IDs, and back-office operations, as well as improving profitability. - FY2023AdvancedAnnual report
「The Company also pursued the digitalization of members, a common membership ID across the Aeon Group, and greater efficiency and labor savings in back-office operations through Full Digitalization,」
The Company expanded the scope of Full Digitalization from member digitalization to a common Group ID and greater efficiency and labor savings in back-office operations. - FY2023-Q3AdvancedAnnual report
「By strengthening members-only initiatives under “モーリーフレンズ DX” and a medal-increase campaign, the number of new members in November grew to more than 3 times the average monthly level,」
With respect to モーリーフレンズ DX, a specific Full Digitalization initiative, the Company strengthened members-only initiatives, bringing the number of new members in November to more than 3 times the average monthly level. - FY2023-Q2AdvancedAnnual report
「The company’s membership program “Molly Friends DX,” which it is strengthening as part of its efforts toward full digitalisation, surpassed 560,000 members.」
As a specific Full Digitalization initiative, the Company strengthened モーリーフレンズ DX and reported progress, with membership exceeding 560,000. - FY2022-Q1First statedAnnual report
「The Company is promoting 4 key initiatives: “Evolution and Expansion of Playgrounds,” “Shift to Portfolio Management,” “Full Digitalization,” and “Reform of People, Organization, and Corporate Culture to Support Growth.”」
The Company identified Full Digitalization by name for the first time as a key initiative across the Company. The digital membership conversion of モーリーフレンズ is also listed as part of this initiative.