Introduction of the New Membership Program "Molly Friends"
First written in FY2018-Q1. 10 of 12 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「By creating a digital membership program spanning customers and businesses through a unified OneID membership system, we will seek to maximize customer lifetime value and customer loyalty.」
The company indicated a policy of continuing to develop digital membership and OneID as a program spanning customers and businesses. - FY2026AdvancedAnnual report
「The company will build a digital membership program spanning customers and businesses through a unified OneID membership system, with the aim of maximizing customer lifetime value (LTV) and customer loyalty.」
The company indicated a policy of advancing the digital membership rollout for Molly Friends and other programs toward establishing a cross-business OneID program. - FY2025AdvancedAnnual report
「In addition, as part of structural reform through DX, the company will seek to expand loyalty by promoting digital membership, attract more customers through a common member ID with the AEON Group and other measures, and improve labour productivity by streamlining head-office and sales-floor back-office operations, with the aim of strengthening the business’s earnings power.」
The company expanded digital membership to include greater loyalty, a common ID with the AEON Group, and more efficient back-office operations. - FY2024AdvancedAnnual report
「In addition, as part of structural reform through DX, the company will seek to expand loyalty by promoting digital membership, attract more customers through a common member ID with the AEON Group and other measures, and improve labour productivity by streamlining head-office and sales-floor back-office operations, with the aim of strengthening the business’s earnings power.」
The company expanded its measures to include digital membership, a common ID with the AEON Group, and more efficient back-office operations. - FY2023AdvancedAnnual report
「The company will also pursue digitalisation for members, a common member ID with the AEON Group, and greater efficiency and labour savings in back-office operations through full digitalisation, with the aim of improving the earnings power of the business.」
The company expanded the digital membership rollout for Molly Friends to include a common member ID with the AEON Group and labour savings in back-office operations. - FY2023-Q3AdvancedAnnual report
「In November, the company held the “World’s 1,000th Store Commemorative Event” throughout the month. By strengthening member-only promotions for Molly Friends DX and campaigns offering additional medals, the number of new members in November rose sharply to more than 3 times the average monthly level, helping revitalise the medal and time-based businesses, whose recovery had been delayed by the COVID-19 pandemic.」
The company strengthened member-only promotions for Molly Friends DX, and the number of new members in November reached more than 3 times the average monthly level. - FY2023-Q2AdvancedAnnual report
「The company’s membership program “Molly Friends DX,” which it is strengthening as part of its efforts toward full digitalisation, surpassed 560,000 members.」
The company strengthened Molly Friends as part of its efforts toward full digitalisation, and membership surpassed 560,000. - FY2022-Q1AdvancedAnnual report
「As part of its efforts toward full digitalisation, the company is promoting the transition to digital membership for Molly Friends while conducting campaigns to attract new members.」
The company conducted a campaign to attract new Molly Friends members and advanced to the stage of transitioning from the existing membership programs to digital membership. - FY2018-Q2RestatedAnnual report
「In addition, the integration of the membership programs implemented from the current fiscal year and the introduction of “Yokubari Pass,” a new way to play that provides unlimited play for a flat fee within a set period of time (30 or 60 minutes), helped support sales.」
The company explained that it continued integrating the membership programs and that the resulting benefits helped support sales. - FY2018-Q1First statedAnnual report
「The new membership program “Molly Friends,” which integrates the three existing membership programs and enhances convenience and services」
The company launched “Molly Friends,” a new membership program integrating the three existing membership programs to improve convenience and services.