Delayed recovery of the promotional media market to pre-pandemic levels
First written in FY2024-Q1. 2 of 5 entries say "Mitigated", first in FY2024. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025MitigatedAnnual report
「Promotional media advertising expenditure is gradually recovering and is returning to approximately 76% of its pre-pandemic level.」
It stated that, following the delayed recovery through the previous fiscal year, promotional media advertising expenditure was recovering to approximately 76% of its pre-pandemic level. However, a full recovery had not yet been achieved. - FY2025-H1WorsenedAnnual report
「Orders for large-scale corporate promotions, events and other projects in the promotional media-related market remain sluggish.」
Although a return to live events and market recovery had been indicated for the promotional media-related market, orders for large-scale corporate promotions, events and other projects became sluggish, making the delay and weakness of the recovery evident in actual results. - FY2024MitigatedAnnual report
「The overall advertising market also grew, supported by higher promotional media advertising expenditure as events that had been cancelled or scaled down during the pandemic resumed and expanded, and as events at various facilities increased with the recovery in inbound demand.」
It stated that the delayed recovery of the promotional media market had eased from the previous fiscal year due to the resumption and expansion of events and the recovery in inbound demand. - FY2024-Q2RestatedAnnual report
「The entertainment-related market, which is the market for our Group's businesses, is recovering steadily. Although the promotional media market is showing a trend toward a return to in-person events, its recovery is slow and the outlook remains uncertain.」
Although the promotional media market is showing a trend toward returning to live events, the Company has reconfirmed its outlook that recovery will be gradual and the future remains uncertain. - FY2024-Q1First statedAnnual report
「In the promotional media market, although foot traffic is recovering, we expect it will take time for various promotional activities, exhibitions and other events to return to pre-pandemic levels.」
While recovery in the entertainment-related market has been pronounced, the Company has newly stated its outlook that the promotional media market, including promotions and exhibitions, will take time to recover to pre-pandemic levels.