Domestic Advertising Market Expands for 6th Consecutive Year
First written in FY2018. 6 of 9 entries say "Advanced", first in FY2020. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Japan’s total advertising expenditure in 2025 was ¥8.0623 trillion, or 105.1% of the previous year (according to Dentsu Inc.). Large-scale events, including Expo 2025 Osaka, Kansai, and growing demand for video advertising contributed to the expansion of the market as a whole.」
Japan’s total advertising expenditure was ¥8.0623 trillion, or 105.1% of the previous year, and the market expanded further from the record high recorded in 2024. - 2026-04-14AdvancedEarnings
「Japan’s total advertising expenditure in 2025 was ¥8.0623 trillion, or 105.1% of the previous year (according to Dentsu Inc.). Large-scale events, including Expo 2025 Osaka, Kansai, and growing demand for video advertising contributed to the expansion of the market as a whole.」
The disclosure reports the expansion of the domestic advertising market, with domestic advertising expenditure in 2025 reaching ¥8,062.3 billion, or 105.1% of the previous year's level. - FY2025AdvancedAnnual report
「Japan’s advertising expenditure reached a record high again in 2024, renewing the record for the third consecutive year since 2022.」
Japan’s total advertising expenditure in 2024 was ¥7.6730 trillion, or 104.9% of the previous year, marking the third consecutive year in which the advertising market reached a record high. - FY2024AdvancedAnnual report
「Japan’s total advertising expenditure in 2023 was ¥7.3167 trillion, or 103.0% of the previous year (according to Dentsu Inc.). Growth in internet advertising, driven by digitisation, the resumption and expansion of events that had been cancelled or scaled back during the COVID-19 pandemic, and the increase in events at various facilities accompanying the recovery in inbound demand contributed to higher promotional media advertising expenditure, and the advertising market as a whole grew.」
Japan’s total advertising expenditure was ¥7.3167 trillion, or 103.0% of the previous year, and the market as a whole expanded for the second consecutive year. - FY2023AdvancedAnnual report
「Japan’s total advertising expenditure in 2022 was ¥7.1021 trillion, or 104.4% of the previous year (according to Dentsu Inc.), and the advertising market as a whole grew on the strength of internet advertising, driven by digitisation.」
Japan’s total advertising expenditure was ¥7.1021 trillion, or 104.4% of the previous year, and the market as a whole expanded for the second consecutive year after 2021. It also states that Japan’s advertising expenditure reached a record high in 2022 as a priority issue. - FY2022MitigatedAnnual report
「Japan’s total advertising expenditure in 2021 was ¥6.7998 trillion, or 110.4% of the previous year (according to Dentsu Inc.), and the advertising market recovered significantly as the impact of COVID-19 eased.」
Japan’s total advertising expenditure was ¥6.7998 trillion, or 110.4% of the previous year, marking a shift from negative growth in 2020 to a market recovery. - FY2021WorsenedAnnual report
「The advertising industry, which is our Group's primary market, saw domestic advertising expenditures in 2020 reach ¥6.1594 trillion, or 88.8% of the previous year's level (according to Dentsu Inc.), resulting in negative growth for the first time in 9 years due to the spread of COVID-19.」
Japan’s advertising market, which had continued to exceed the prior year’s level, turned to negative growth in 2020 for the first time in 9 years, with expenditure of ¥6.1594 trillion, or 88.8% of the previous year. - FY2020AdvancedAnnual report
「Japan’s total advertising expenditure in 2019 was ¥6.9381 trillion, or 106.2% of the previous year (according to Dentsu Inc.), marking the eighth consecutive year of growth over the prior year.」
Japan’s total advertising expenditure was ¥6.9381 trillion, or 106.2% of the previous year, extending the period of year-on-year growth from 6 years to 8 years. - FY2018First statedAnnual report
「Domestic advertising expenditures in 2017 were ¥6.3907 trillion, or 101.6% of the previous year's level, according to Dentsu Inc. They increased alongside the second-longest postwar period of economic expansion and exceeded the previous year's level for the 6th consecutive year.」
Japan’s total advertising expenditure in 2017 was ¥6.3907 trillion, or 101.6% of the previous year, exceeding the prior-year result for the sixth consecutive year, according to market data.