Strengthening and differentiating Hotel Royal Orion
First written in FY2016. 1 of 4 entries say "Advanced", first in FY2017. Latest entry: FY2026-H1.
The whole theme swung hardest in 2020: 11 of 35 companies on the "Worse" side.
4 other companies' latest entry also says "Dropped".
- FY2026-H1DroppedAnnual report
「The main factors were a ¥3,137 million decrease in cash and deposits associated with dividend payments and other items, and a ¥4,112 million decrease in property, plant and equipment associated with the sale of assets of Orion Hotel Naha and other items.」
Whereas previous operating measures focused on strengthening Hotel Royal Orion's sales structure and developing customers, the sale of assets of Orion Hotel Naha was reported for the current interim period, and the previous focus on strengthening sales has disappeared from the current explanation. - FY2018RestatedAnnual report
「For Hotel Royal Orion, the company will strengthen its sales structure, develop products in a timely manner while monitoring market trends, step up efforts to acquire new customers, retain existing customers and increase usage by corporate customers.」
Measures to strengthen the sales structure, acquire new customers, retain existing customers and increase corporate usage are continuing. - FY2017AdvancedAnnual report
「In the accommodation division, both the number of guests and the occupancy rate increased from the year-earlier period. In addition, room rates rose year on year, owing to measures addressing agency rates for weekends and consecutive holidays and revisions to rates for inbound visitors, resulting in revenue exceeding the year-earlier level.」
The company reported increases in the number of guests, occupancy rate, average room rate and revenue as a result of measures including rate initiatives and rate revisions. - FY2016First statedAnnual report
「For Hotel Royal Orion, the company plans to acquire new customers by strengthening its sales structure and expanding its sales coverage, formulate timely strategies and tactics based on information gathering and close monitoring of market trends, and strengthen efforts to attract new customers.」
The company has stated a policy of enhancing the competitiveness of its city hotel through expanded sales coverage, new-customer acquisition, room renovations and product planning.