Expanding the Customer Base and Upselling Through the Free “Real Estate BB” Platform
First written in FY2020. 22 of 29 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-10-07.
No other company in this theme has enough history to compare yet.
- 2026-10-07AdvancedOther Disclosures
「今回の機能追加により、リアプロ BB+管理、リアプロ BB＋仲介に「広告出稿」のメニューが追加されました。掲載したい部屋を「広告対象」に追加すると、各掲載先へ物件情報を掲載できます。」
「リアプロ BB＋」に、自社ホームページやSUUMOへの物件掲載を一元化する物件データ連動機能を追加し、業者間流通物件を含む広告出稿、送信前エラーチェック、自動送信、送信履歴確認などの機能を具体化した。 - FY2026AdvancedAnnual report
「In September 2026, we also released 「リアプロＢＢ＋」, the successor service to the inter-agency property distribution service 「リアプロ」. Going forward, we aim to expand MRR (monthly recurring revenue) by continuing to enhance functions for real estate businesses engaged in both rental property management and brokerage, while expanding our customer base through free services and promoting cross-selling to paid services.」
The company gave concrete form to a growth model centered on 「リアプロＢＢ＋」 and MRR expansion, building on its existing upselling strategy originating with free services. - FY2026-H1ReframedAnnual report
「Our medium- to long-term growth strategy is to build a stable revenue base by increasing the proportion of subscription revenue generated through monthly billing. While maintaining our growth platform in management solutions centered on 「賃貸革命」, we regard expansion of MRR (monthly recurring revenue) in brokerage solutions as a key growth driver.」
In addition to describing conversion and upselling from existing free services, the company explicitly identifies expansion of MRR in brokerage solutions as a key growth driver. - FY2025Incidents and rollback after integrationAnnual report
「On 28 May 2025, 「不動産ＢＢ (legacy service)」 and 「リアプロ」 were integrated into the new service 「リアプロＢＢ」. However, multiple problems, including system failures and data loss, occurred during the integration. As a result, 「リアプロ」 was rolled back to its pre-integration state, and 「リアプロＢＢ」 and 「リアプロ」 are currently both operating.」
Although the integrated service 「リアプロＢＢ」 was launched, 「リアプロ」 was rolled back to its pre-integration state following system failures and data loss, leaving two services operating concurrently. - FY2024AdvancedAnnual report
「As part of new product development, we are developing 「リアプロＢＢ」, an integrated version of 「リアプロ」, offered as a paid service, and 「不動産ＢＢ」, provided free of charge. Release is scheduled for around autumn 2024. Following integration, it is expected to become Japan's largest inter-agency property distribution service in terms of both the number of property listings and the number of user businesses, making a significant contribution to the advancement of DX across the real estate industry. Customers of 「不動産ＢＢ」 who migrate to the integrated service are scheduled to be converted to paid users at the time of integration.」
The company gave concrete form to plans to develop an integrated version of 「リアプロ」 and 「不動産ＢＢ」 as 「リアプロＢＢ」, release it around autumn 2024, make it Japan's largest service after integration and convert 不動産ＢＢ customers to paid users. - FY2024-Q3AdvancedAnnual report
「As part of new product development, we are developing an integrated version of 「リアプロ」, offered as a paid service, and 「不動産ＢＢ」, provided free of charge. Release is scheduled for around this autumn, and following integration, the service is expected to become Japan's largest inter-agency property distribution service in terms of both the number of property listings and the number of user businesses. Customers of 不動産ＢＢ who migrate to the integrated service are scheduled to be converted to paid users at the time of integration.」
The company is developing an integrated version of 「リアプロ」 and 「不動産ＢＢ」, with release planned for around autumn and conversion of 不動産ＢＢ customers to paid users after integration. The integrated service is expected to become Japan's largest in terms of both property listings and user businesses. - FY2024-Q2AdvancedAnnual report
「As part of our freemium strategy, we actively proposed secondary data utilization services to customers that had adopted the inter-agency property distribution service 「不動産ＢＢ」, currently provided free of charge, and promoted conversion from free to paid services. Monthly usage fees from customers paying to use 「リアプロ」, an inter-agency property distribution service provided by group company 株式会社リアルネットプロ, also accumulated steadily. As a result, revenue from brokerage solutions was ¥789.343 million.」
The company continued paid service proposals to 「不動産ＢＢ」 customers and accumulated monthly usage fees from 「リアプロ」, disclosing brokerage solution revenue of ¥789.343 million for the cumulative second quarter. - FY2024-Q1AdvancedAnnual report
「As part of our freemium strategy, we actively proposed secondary data utilization services to customers that had adopted the inter-agency property distribution service 「不動産ＢＢ」, currently provided free of charge, and promoted conversion from free to paid services. Monthly usage fees from customers paying to use 「リアプロ」, an inter-agency property distribution service provided by group company 株式会社リアルネットプロ, also accumulated steadily. As a result, revenue from brokerage solutions was ¥385.272 million.」
The company continued paid service proposals to 「不動産ＢＢ」 customers and accumulated monthly usage fees from 「リアプロ」, disclosing brokerage solution revenue of ¥385.272 million for the first quarter. - FY2023AdvancedAnnual report
「As part of our freemium strategy, we actively proposed secondary data utilization services to customers that had adopted the inter-agency property distribution service 「不動産ＢＢ」, currently provided free of charge, and promoted conversion from free to paid services. Monthly usage fees from customers paying to use 「リアプロ」, an inter-agency property distribution service provided by group company 株式会社リアルネットプロ, also accumulated steadily. As a result, upselling proved successful, and revenue from brokerage solutions was ¥1,505.916 million, up 62.0% year on year.」
The company advanced conversion from 「不動産ＢＢ」 to paid services and accumulated monthly usage fees from 「リアプロ」, disclosing brokerage solution revenue of ¥1,505.916 million, up 62.0% year on year. - FY2023-Q3AdvancedAnnual report
「As part of our freemium strategy, we actively proposed secondary data utilization services to customers that had adopted the inter-agency property distribution service 「不動産ＢＢ」, currently provided free of charge, and promoted conversion from free to paid services. Monthly usage fees from customers paying to use 「リアプロ」, an inter-agency property distribution service provided by group company 株式会社リアルネットプロ, also accumulated steadily. As a result, revenue from brokerage solutions was ¥1,126.349 million.」
The company advanced paid service proposals to free customers of 「不動産ＢＢ」 and accumulated paid usage fees from 「リアプロ」, disclosing brokerage solution revenue of ¥1,126.349 million. - FY2023-Q2AdvancedAnnual report
「The renewal of 「不動産ＢＢ」, the free entry point for proposals, was announced last November and initially released to a limited group of users. The renewed version is now available to all customers. We will seek to improve customer satisfaction and promote new adoption by adding new functions and enhancing existing ones.」
The renewed version of 「不動産ＢＢ」 progressed from a limited release to availability for all customers, while the company continued to pursue higher customer satisfaction and new adoption through new functions and enhancements to existing ones. - FY2023-Q1AdvancedAnnual report
「As part of our freemium strategy, we actively proposed secondary data utilization services to customers that had adopted the inter-agency property distribution service 「不動産ＢＢ」, currently provided free of charge, and promoted conversion from free to paid services. Monthly usage fees from customers paying to use 「リアプロ」, an inter-agency property distribution service provided by group company 株式会社リアルネットプロ, also accumulated steadily.」
The company proposed secondary data utilization services to free customers of 「不動産ＢＢ」 and promoted conversion from free to paid services, while also accumulating paid usage fees from 「リアプロ」. - FY2022AdvancedAnnual report
「As a result, upselling proved successful, and revenue from brokerage solutions was ¥929.701 million, up 9.3% year on year.」
The company proposed secondary data utilization services using the free 「不動産ＢＢ」 as the entry point and promoted conversion from free to paid services, resulting in brokerage solution revenue of ¥929.701 million. - FY2022-Q3AdvancedAnnual report
「In our brokerage solutions, we actively proposed services to address challenges in attracting customers through companies' own websites, managing web advertising and attracting customers through real estate portal sites. We also actively proposed secondary data utilization services to customers that had adopted the inter-agency property distribution service currently provided free of charge as part of our freemium strategy (Note), and actively promoted conversion from free to paid services. As a result, upselling proved successful, and revenue from brokerage solutions was ¥682.921 million.」
The company proposed secondary data utilization services to customers using the free inter-agency property distribution service and promoted conversion from free to paid services, recording brokerage solution revenue of ¥682.921 million. - FY2022-Q2AdvancedAnnual report
「As part of our freemium strategy (Note), we have also worked to increase the value of the electronic rental application function in the inter-agency property distribution service currently provided free of charge by integrating it with multiple rent guarantee companies, insurance companies and electronic payment service providers. As a result, upselling progressed actively, and revenue from brokerage solutions was ¥450.664 million.」
The electronic rental application function was expanded beyond rent guarantee companies to include insurance companies and electronic payment service providers, with revenue from brokerage solutions of ¥450.664 million shown as an upselling result. - FY2021-Q3AdvancedAnnual report
「As part of our freemium strategy (Note), we have also worked to increase the value of the electronic rental application function in the inter-agency property distribution service currently provided free of charge by integrating it with the services of multiple rent guarantee companies and utility service intermediary companies. As a result, upselling proved successful, and revenue from brokerage solutions was ¥630.273 million.」
The company expanded its integration partners to include utility service intermediary companies, increasing the value of the electronic rental application function and demonstrating the results of upselling through revenue. - FY2021-Q2AdvancedAnnual report
「In creating a platform that centralizes real estate transactions, we enhanced the electronic rental application function of the core inter-agency property distribution service 「不動産ＢＢ」 to increase the number of user businesses and promote utilization. The function has been integrated with the systems of many rent guarantee companies, digitizing the screening process that had previously been conducted manually at the time of rental applications, and we have worked to accelerate platform development.」
The electronic rental application function was integrated with the systems of many rent guarantee companies, digitizing the previously manual screening process. - FY2021-Q1AdvancedAnnual report
「As part of our freemium strategy (Note), we have also worked to increase the value of the electronic rental application function in the inter-agency property distribution service currently provided free of charge by integrating it with the services of multiple rent guarantee companies. As a result, upselling progressed actively, and revenue from brokerage solutions was ¥205.138 million.」
The electronic rental application function was integrated with multiple rent guarantee companies, enhancing product value and advancing upselling. - FY2020First statedAnnual report
「We are implementing a strategy of rapidly expanding our customer base of free users by making the inter-agency property distribution service 「不動産ＢＢ」 free of charge, then upselling paid services to that established customer base.」
A growth model that uses a free property distribution platform as the entry point for expanding into paid brokerage and property management services.