Improving the Operating Margin for the Fiscal Year Ending February 2025
First written in FY2024. 2 of 4 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.
Creema moved to the "Worse" side of this theme in 2026, 4 years after the typical company in this theme (2022).
The whole theme swung hardest in 2019: 14 of 100 companies on the "Worse" side.
16 other companies' latest entry also says "Softened".
- FY2026SoftenedAnnual report
「Accordingly, in the fiscal year ending February 2027, the Company will prioritize maintaining profitability and making upfront investments for growth, while doing its utmost to build a business foundation capable of delivering substantial growth in both revenue and profit from the fiscal year ending February 2028 onward.」
The company has shifted the timeline from its previous framework of raising margins in the short term to a plan that prioritizes maintaining profitability and making upfront investments in the fiscal year ending February 2027, with the aim of achieving substantial revenue and profit growth from the fiscal year ending February 2028 onward. - FY2025AdvancedAnnual report
「Various initiatives to optimize costs and improve productivity also proved effective. Despite the additional holding of Creema YAMABIKO FES, the combined total of cost of sales and selling, general and administrative expenses was held to 97% of the previous fiscal year's level. As a result, the company secured operating profit of ¥103.126 million, or 249% of the previous fiscal year's level, achieving greater operating efficiency and an improved profit margin.」
Cost optimization and productivity improvements held the combined total of cost of sales and selling, general and administrative expenses to 97% of the previous fiscal year's level, while operating profit rose to ¥103.126 million, or 249% of the previous fiscal year's level. - FY2025-H1AdvancedAnnual report
「As a result, company-wide performance for the current interim consolidated accounting period ended with revenue of ¥1,248.142 million, or 101% of the year-earlier level, and operating profit of ¥16.200 million, or 342% of the year-earlier level. Both revenue and operating profit grew year on year.」
Operating profit for the interim period was ¥16.200 million, or 342% of the year-earlier level, indicating numerical progress at the interim stage toward the target of improving the operating margin. However, the text does not state that the full-year target has been achieved. - FY2024First statedAnnual report
「For promotional expenses, which represent a significant portion of the cost structure, the Company will continue to improve advertising efficiency as in the previous fiscal year and further reduce the amount year on year while maintaining effectiveness. It will also fundamentally review personnel, development-related and outsourcing costs, which are the next-largest expenses, and further improve organizational productivity, with the initial aim of raising the operating margin to approximately 3 times the previous fiscal year's level and building a structure in which the margin will naturally improve from the following fiscal year onward.」
For the fiscal year ending February 2025, the Company first specified a target of raising the operating margin to approximately 3 times the previous fiscal year's level through improved advertising efficiency and reviews of promotional, personnel, development and outsourcing costs.