Customer Acquisition and Alternative Service Delivery Through Webinars and Online Services
First written in FY2020-Q2. 3 of 7 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2023-Q2.
6 other companies' latest entry also says "Advanced".
- FY2023-Q2AdvancedAnnual report
「Sales at スマートキャンプ株式会社, which comprises the SaaS Marketing domain, have also remained strong. In addition to an increase in leads on 『BOXIL SaaS』, the hosting of large-scale events through the online trade show business 『BOXIL EXPO』 contributed to sales growth.」
Holding large-scale events through the online trade show 『BOXIL EXPO』 contributed to sales growth through online service delivery and customer acquisition. - FY2022-Q3RestatedAnnual report
「In the Home domain, premium subscribers to the PFM (Note 4) service 『マネーフォワード ME』, which automatically retrieves and categorizes financial institution data from online banking and other sources, exceeded 398,000, and premium subscription revenue remained steady. Although offline events were restricted due to COVID-19, media and advertising sales remained strong as events and seminars were moved online.」
With offline events restricted, the Company continued to provide alternative services by moving events and seminars online. - FY2022-Q1AdvancedAnnual report
「In the Business domain, the Group strengthened web marketing, including SEO, and online customer acquisition initiatives such as webinars for Money Forward Cloud, a cloud solution that improves back-office operating efficiency. As a result, the number of new users increased steadily.」
The Company strengthened online customer acquisition initiatives, including webinars, leading to an increase in new users. - FY2021-Q3RestatedAnnual report
「Although offline events continued to be restricted due to COVID-19, advertising and media sales remained strong as revenue increased from moving events online and from new services such as 『マネーフォワード お金の相談』, which allows users to consult financial planners and asset management advisers about household finances and asset building.」
With offline events restricted, the Company continued to provide alternative services by moving events online and offering online consultation services. - FY2021-Q2RestatedAnnual report
「Although opportunities for face-to-face sales meetings remain limited, sales continued to grow steadily as a result of online customer acquisition initiatives, including webinars.」
The Company continued online customer acquisition initiatives, including webinars, and reported that sales remained steady. - FY2021-Q1AdvancedAnnual report
「Although the impact of COVID-19 limited opportunities for face-to-face sales meetings and slowed growth in usage-based services, we sought to increase the number of orders by shifting sales meetings online, and sales continued to grow steadily.」
The Company switched from in-person to online business meetings in response to the restrictions, with measures aimed at increasing the number of orders and sales remaining steady. - FY2020-Q2First statedAnnual report
「Although opportunities for in-person business meetings were restricted due to COVID-19, sales remained steady as a result of customer acquisition initiatives conducted online, including webinars. Advertising sales were also affected by the cancellation or postponement of offline events, but the Company responded to new needs by moving events online and launching an online career consultation service.」
In response to constraints on in-person business meetings and offline events, the Company expanded its customer acquisition and service delivery channels to include webinars, online events and online career consultations. This was identified separately for the first time.