Strengthening the Revenue Base Through Cross-Selling and Upselling
First written in FY2016. 10 of 12 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-10-15.
18 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In addition to the price revisions implemented in June 2025, continuous functionality enhancements, stronger integration among products, and expanded sales and marketing capabilities led to progress in adoption of multiple products and adoption by larger companies, while ARPA (Note 3) also increased.」
The company confirmed that price revisions, functionality and product integration, and expanded sales and marketing capabilities resulted in adoption of multiple products, adoption by larger companies, and higher ARPA. - FY2025AdvancedAnnual report
「In addition to continuously enhancing functionality and strengthening integration among products, we expanded our sales and marketing capabilities. As a result, adoption of multiple products and adoption by larger companies have progressed, and ARPA has also increased.」
Growth in ARPA through adoption of multiple products, adoption by larger companies, and expanded sales and marketing capabilities continued and progressed. - FY2024-Q2AdvancedAnnual report
「In addition to continuously improving functionality and strengthening integration among products, we expanded our sales and marketing capabilities. As a result, adoption of multiple products and adoption by larger companies have progressed, and ARPA (Note 3) has also increased.」
ARPA increased through adoption of multiple products, adoption by larger companies, and expanded sales and marketing capabilities. - FY2023-Q3AdvancedAnnual report
「As a result of expanding our sales and marketing capabilities, adoption by larger companies increased, while cross-selling (Note 4) of various products to existing customers progressed and ARPA (Note 5) also increased.」
ARPA increased through expanded sales and marketing capabilities, cross-selling to existing customers, and increased adoption by larger companies. - FY2023-Q2AdvancedAnnual report
「As a result of expanding our sales and marketing capabilities, adoption by larger companies increased, while cross-selling (Note 4) of various products to existing customers progressed and ARPA (Note 5) also increased.」
ARPA increased through expanded sales and marketing capabilities, adoption by larger companies, and cross-selling to existing customers. - FY2023-Q1AdvancedAnnual report
「We are also working to enhance the value provided by the product, including by adding the Asset Building Advanced Course, a ¥980-per-month plan specializing in managing investment assets in Money Forward ME, to the existing premium service.」
In addition to the existing premium service, the company added a ¥980-per-month advanced plan specializing in investment asset management, expanding its upselling-based monetization options. - FY2022AdvancedAnnual report
「In addition to continuously improving the functionality of products for mid-sized companies and strengthening integration among products, we expanded our sales and marketing capabilities. As a result, adoption of multiple products and adoption by larger companies have progressed, and ARPA (Note 3) has also increased.」
The company reported adoption by larger companies and higher ARPA through adoption of multiple products and integration among products. - FY2022-Q1AdvancedAnnual report
「Among individual business owners, the number of users increased significantly during the tax filing season through integration between Money Forward ME and Money Forward Cloud Tax Filing.」
A concrete example of cross-selling and user growth through integration between ME and Cloud Tax Filing was provided. - FY2017RestatedAnnual report
「We recognize the need to strengthen our revenue base by increasing ARPU through cross-selling and upselling among services, encouraging free members to convert to paid members, and increasing repeat customers.」
The measures to strengthen the revenue base, namely cross-selling, upselling, higher ARPU, conversion of free members to paid members, and an increase in repeat customers, were reiterated. - FY2016First statedAnnual report
「We recognize the need to strengthen our revenue base by increasing ARPU (Note 3) through cross-selling (Note 1) and upselling (Note 2) among services, encouraging free members to convert to paid members, and increasing repeat customers.」
The company identified higher ARPU, conversion of free members to paid members, and an increase in repeat customers as means of strengthening its revenue base.