Strengthening content for the “生活110番” home-services platform
First written in FY2017-Q3. 8 of 11 entries say "Restated". Latest entry: FY2021.
5 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「The company recognizes that, in order to further strengthen customer acquisition, it is essential to increase traffic from paid advertising, including search advertising, and from organic searches.」
The company continues its policy of strengthening both paid advertising and organic search to attract users to the '生活110番' portal and other sites. - FY2020-Q2RestatedAnnual report
「During the six-month period ended the second quarter, the company continued to focus on content-writing investment in the '生活110番' portal and other sites,」
The company continues to invest in content writing for the '生活110番' portal and other sites. - FY2020-Q1RestatedAnnual report
「As the company continued to focus on content-writing investment in the '生活110番' portal and other sites, and on strengthening customer acquisition,」
The company continues to invest in content writing for the '生活110番' portal and strengthen customer acquisition. - FY2019AdvancedAnnual report
「Amid this business environment, during the consolidated fiscal year, upfront costs were incurred as part of investments for future growth, including content-writing investment in the '生活110番' portal and advertising activities such as television commercials to build the brand and expand awareness. Revenue was ¥5,109.878 million (¥3,161.356 million in the previous year, up 61.6% year on year), and operating profit was ¥153.249 million (¥50.393 million in the previous year, up 204.1% year on year).」
For the '生活110番' portal, the annual results include content-writing investment and advertising such as television commercials, together with revenue and operating profit for the WEB business. - FY2019-Q3AdvancedAnnual report
「During the third quarter of the current consolidated cumulative period, revenue was ¥3,399 million, up 68.7% year on year from ¥2,015 million, and the operating loss was ¥199 million, compared with operating profit of ¥121 million in the same period of the previous year. This was due to upfront costs associated with content and writing investment in our portal site “生活110番” as an upfront investment for future growth, as well as advertising and promotional activities, including television commercials, to build the brand and expand awareness.」
For the '生活110番' portal, the existing content enhancement policy moved into the execution phase as an investment in content writing, and television advertising aimed at building the brand and expanding awareness also began. The WEB business reported an operating loss due to upfront costs. - FY2019-Q1RestatedAnnual report
「Our group worked to establish a growth platform and expand market share by enhancing content on 生活110番 and vertical media sites, and by improving the conversion rate through the operation of “Mover,” a new system introduced to build the infrastructure for life services.」
The company continues to establish a growth platform, including through content enhancement on “生活110番.” The relationship between the operation of the new “Mover” system and the improvement in the conversion rate is also explicitly stated for the first time. - FY2018-Q3RestatedAnnual report
「We continued to work on establishing a growth platform by enhancing content on the portal site “生活110番” and through other measures.」
The company continues to establish a growth platform by enhancing content on “生活110番.” - FY2018-Q2RestatedAnnual report
「During the second quarter of the current consolidated cumulative period, we continued to work on strengthening the existing business through enhanced content, expansion of the range of services offered and system enhancements in the operation of vertical media sites, as well as establishing a growth platform by enhancing content on the portal site “生活110番.”」
The company continues to establish a growth platform by enhancing content on “生活110番.” - FY2018-Q1RestatedAnnual report
「We continued to work on establishing a growth platform by enhancing content on the portal site “生活110番” and through other measures.」
The filing states that the company continues to establish a growth platform by enhancing content on “生活110番.” - FY2017RestatedAnnual report
「We will continue investing in “生活110番” and seek to further strengthen customer acquisition and profitability.」
The filing reiterates the policy of continued investment in “生活110番” and strengthening customer acquisition and profitability. - FY2017-Q3First statedAnnual report
「Establishing a new growth platform by enhancing content on the portal site “生活110番” and through other measures」
The filing identifies content enhancement on “生活110番” as a specific measure aimed at growth.