Advertising and promotion for user acquisition
First written in FY2017-Q3. 5 of 15 entries say "Advanced", first in FY2017. Latest entry: 2026-08-14.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Restated".
- FY2025Advertising expenses increasedAnnual report
「Advertising and promotion expenses 3,643.811」
Advertising and promotion expenses increased from ¥3,208.088 million in the previous fiscal year to ¥3,643.811 million. - FY2024Advertising expenses increasedAnnual report
「Advertising and promotion expenses 3,208.088」
Advertising and promotion expenses increased from ¥2,742.403 million in the previous fiscal year to ¥3,208.088 million. - FY2023Advertising expenses increasedAnnual report
「Advertising and promotion expenses 2,742.403」
Advertising and promotion expenses increased from ¥2,075.657 million in FY2022 to ¥2,742.403 million. - FY2022Advertising expenses increasedAnnual report
「Advertising and promotion expenses 2,075.657」
Advertising and promotion expenses increased from ¥1,804.907 million in the previous fiscal year to ¥2,075.657 million. - FY2022-Q2ReframedAnnual report
「To address this situation, the Group formulated medium-term business and funding plans and pursued measures aimed at increasing revenue and optimizing the advertising and promotion expense ratio in order to stabilize its financial position.」
In addition to the explanation of advertising investment for user acquisition and brand building, these measures were positioned as initiatives to optimize the advertising and promotion expense ratio and stabilize the financial position. - FY2021Advertising expenses increasedAnnual report
「Advertising and promotion expenses 1,804.907」
Advertising and promotion expenses increased from ¥1,542.579 million in the previous fiscal year to ¥1,804.907 million. - FY2020Annual advertising and promotion expenditure decreasedAnnual report
「Advertising and promotion expenses 1,542.579」
Advertising and promotion expenses changed from ¥1,649.237 million in FY2019 to ¥1,542.579 million. Advertising investment continued, but annual expenditure decreased. - FY2019AdvancedAnnual report
「Advertising and promotion expenses 1,965.653」
Annual advertising and promotion expenses were ¥1,965.653 million, up from ¥1,325.363 million in FY2018. Activities including television commercials to build awareness of the 生活110番 brand are also described. - FY2019-Q3AdvancedAnnual report
「Upfront expenses incurred for advertising and promotional activities, including television commercials, to build the brand and increase awareness」
In addition to the existing advertising investment aimed at user acquisition, the Company conducted advertising and promotional activities, including television commercials, to build the brand and increase awareness. - FY2018AdvancedAnnual report
「Advertising expenses」
Advertising and promotion expenses for FY2018 were ¥1,325.363 million, showing the annual result of advertising investment. - FY2018-Q2AdvancedAnnual report
「Advertising expenses」
Advertising and promotion expenses of ¥414.497 million were stated as a major selling, general and administrative expense for the six-month period. - FY2017AdvancedAnnual report
「The main factors were a ¥213.208 million increase in advertising expenses due to higher sales and a ¥74.871 million increase in salaries and allowances associated with new hires.」
The increase in advertising expenses related to user acquisition during the fiscal year is stated. - FY2017-Q3First statedAnnual report
「Advertising and promotion expenses for user acquisition」
One of the planned uses of proceeds from the public offering.