Declining Customer Acquisition Due to Search Engine Algorithm Changes
First written in FY2016. 3 of 11 entries say "Restated". Latest entry: 2026-08-14.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- 2026-08-14MitigatedFinancial Results Presentation
「Referrals and traffic from related media also increased, and progress was made in strengthening the content structure.」
Higher referrals and traffic were presented as results while measures to respond to changes in the search environment were being advanced. - FY2026WorsenedAnnual report
「During the consolidated fiscal year, traffic to the CareerConnection registration site declined substantially year on year due to the impact of repeated Google core updates. We sought to recover sales through SEO initiatives, development of new referral destinations, and higher referral volumes, but did not achieve the target.」
The impact of Google core updates materialized as a significant decline in traffic, and although the Company implemented SEO and other measures, it did not achieve its target. - FY2026-H1MitigatedAnnual report
「In addition to continuing from the previous fiscal year to implement SEO measures relating to キャリコネ, signs of a recovery trend in sales have begun to emerge.」
Explains that it has continued SEO measures to address changes in the search environment and that signs of a recovery trend in キャリコネ sales have begun to emerge. - FY2025-H1MaterialisedAnnual report
「During the current interim consolidated accounting period, the Company has continued efforts to increase the number of referrals, develop new referral destinations and expand support for employment placement companies, while requiring additional time to respond to Google's core update.」
Explains that a Google core update actually occurred and that the media business is taking time to respond. - FY2023RestatedAnnual report
「However, if SEO that has been effective to date ceases to function effectively due to changes in the logic used by search engines to display search results or other factors, this may affect traffic to the Company's website and its operating results.」
Continues to address the risk of declining traffic to キャリコネ due to changes in search engine logic. - FY2022RestatedAnnual report
「Visitor numbers across the platforms were partly affected by changes to search engine algorithms, but the decline has now bottomed out.」
While confirming that changes to search-site logic affected visitor numbers, explains that the decline bottomed out within a certain range. - FY2022-Q3MaterialisedAnnual report
「Visitor numbers across the platforms were partly affected by changes to search engine algorithms, but the decline has now bottomed out.」
While explaining that changes to search-site logic actually affected visitor numbers across the platforms, states that the decline bottomed out within a certain range. - FY2017RestatedAnnual report
「If SEO that has been effective to date ceases to function effectively due to changes in the logic used by search engines to display search results or other factors, this may affect traffic to the Company's website and have a material impact on its operating results.」
Reiterates the risk of declining traffic due to changes in search engine algorithms. - FY2016First statedAnnual report
「If SEO that has been effective to date ceases to function effectively due to changes in the logic used by search engines to display search results or other factors, this may affect traffic to the Company's website and have a material impact on its operating results.」
Discloses as a risk its dependence on search engines to attract visitors to キャリコネ.