Strengthening Game Expansion into Overseas Markets
First written in FY2016. 16 of 26 entries say "Advanced", first in FY2017. Latest entry: FY2026.
The whole theme swung hardest in 2023: 1 of 7 companies on the "Worse" side.
2 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「The group believes it needs to provide its games not only in Japan but also in overseas markets, where growth is expected going forward.」
The company has reaffirmed its policy of continuing to expand its games overseas, localizing successful titles and working toward a system for simultaneous domestic and overseas launches of new titles. It also continues to pursue overseas expansion through the production and translation of comic works. - 2026-05-13Cited as achievedRevisions to earnings forecasts
「Our flagship collaboration title with 株式会社バンダイナムコエンターテインメント, "ドラゴンボールZ ドッカンバトル," performed strongly in its 11th-anniversary event for the Japanese version and ranked first in store sales in 7 countries and regions, including Japan and France, through a coordinated global initiative.」
The company cited a first-place store-sales ranking in 7 countries and regions as a result of the overseas expansion of its flagship collaboration title. - FY2026-H1AdvancedAnnual report
「The new game title got off to a strong start both in Japan and overseas, surpassing 5 million total downloads and reaching No. 9 in Japan's store sales rankings. The company has invested management resources in user acquisition and stable, ongoing operations, with the aim of strengthening its earnings base over the medium to long term.」
Kaiju No. 8 THE GAME got off to a strong start both in Japan and overseas, recording 5 million total downloads and reaching No. 9 in Japan's store sales rankings. - FY2025AdvancedAnnual report
「In March 2025, the overseas manga distribution service MANGA MIRAI, led by NTT DOCOMO, INC., was launched in the United States.」
The group expanded its overseas focus beyond games to comics, launching an overseas manga distribution service led by NTT DOCOMO, INC. in the United States in March 2025. - FY2025-H1AdvancedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., multiple measures capturing user needs, including a simultaneous global campaign, performed well, and the title ranked first in the app store sales rankings (Note) in 10 countries and regions, including Japan, the United States and France.」
For its flagship global titles, the number of countries and regions where the games have reached No. 1 in store sales rankings has expanded to 10, including Japan, the United States and France. - FY2024AdvancedAnnual report
「In December 2023, the company entered into a business alliance agreement aimed at providing an overseas electronic comic distribution service led by NTT DOCOMO, Inc., with the goal of launching the service in the United States in autumn 2024.」
The scope of overseas expansion has broadened beyond games to comics, and a concrete plan has been presented to launch the service in the United States in autumn 2024 through a partnership with NTT DOCOMO. - FY2024-Q3AdvancedAnnual report
「In December 2023, with the primary aims of strengthening game development capabilities and overseas marketing capabilities and creating new content through collaboration, the Group entered into capital alliances through the disposal of treasury shares with Sony Group Corporation and Koei Tecmo Holdings Co., Ltd. to accelerate its global expansion, and reached an agreement with both companies on the following business alliances.」
The company agreed on capital and business alliances with Sony Group and Koei Tecmo Holdings to strengthen overseas marketing capabilities, making the means of strengthening overseas expansion more concrete. - FY2024-Q2AdvancedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we held multiple large-scale events in Japan and overseas and ranked first in the app store sales rankings (Note) in 8 countries and regions, including the United States and France.」
“Dragon Ball Z Dokkan Battle” held large-scale events in Japan and overseas and ranked first in the app store sales rankings in 8 countries and regions, including the United States and France. The track record of overseas expansion is growing. - FY2023RaisedAnnual report
「The Group believes it is necessary to provide its games and comic works not only in Japan but also in overseas markets, where further growth is expected,」
The scope of overseas expansion has broadened beyond games to comic works, and the company has indicated a policy of developing and operating games for overseas markets and producing and translating comic works. - FY2023-Q3RestatedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we continued long-term operations, including adding a new story for the first time in 5 years to stimulate users and expanding the overseas version to support 6 languages, while recently holding multiple tie-in initiatives with the theatrical film.」
The company continues to operate the overseas version in 6 languages and has also added a new story and held tie-in initiatives with the theatrical film. - FY2023-Q2RestatedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we continued long-term operations, adding a new story for the first time in 5 years to stimulate users and expanding the overseas version to support 6 languages.」
The company continues long-term operations, including support for 6 languages in the overseas version. The same measure had already been disclosed in the previous quarter, and no new milestone was stated. - FY2023-Q1AdvancedAnnual report
「For Dragon Ball Z Dokkan Battle, a flagship title developed jointly with Bandai Namco Entertainment Co., Ltd., we continued long-term operation by adding a new story for the first time in 5 years to re-engage users and expanding the overseas version to support 6 languages. For Romancing SaGa Re; Universe, a title developed jointly with Square Enix Co., Ltd., we continued stable, long-term operation to engage core fans by holding a 3.5th-anniversary event for the Japanese version and a second-anniversary event for the overseas version.」
The company is making concrete progress in overseas operations for its flagship title, expanding the overseas version to 6 supported languages and holding its second-anniversary event. - FY2022Decline in overseas salesAnnual report
「Overseas markets (¥ million) 7,585 △13.0」
Sales in overseas markets were ¥7,585 million, down 13.0% year on year. While the company indicated a policy of continuing overseas expansion, overseas sales declined in the current fiscal year. - FY2022-Q2AdvancedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we continued long-term operations to maximise LTV. As a result, following events commemorating 350 million downloads worldwide and the overseas version’s sixth anniversary, the title ranked first in the app store sales rankings (Note) in multiple countries and regions, including the United States and France, as well as Japan.」
The flagship title distributed globally surpassed 350 million downloads worldwide and ranked first in multiple regions, including the United States and France, through events including the overseas version’s sixth-anniversary event. - FY2022-Q1RestatedAnnual report
「For “Romancing SaGa Re;univerSe,” a collaboration title with Square Enix Co., Ltd., we launched the Japanese version’s 2.5-year anniversary event in May 2021 and held the overseas version’s first-anniversary event from June 2021. As a result, combined results in Japan and overseas were at approximately the same level as in the prior-year period.」
Anniversary events were held for both the Japanese and overseas versions, and combined results in Japan and overseas were at approximately the same level as in the prior-year period. Overseas operations are continuing, but no numerical indication of further scale expansion was provided. - FY2021AdvancedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we continued stable, long-term operations with the aim of maximising LTV. As a result, the Japanese version performed well, supported by a successful sixth-anniversary event, while the overseas version contributed to business performance after its fifth-anniversary event significantly exceeded expectations.」
The company explained that the overseas version’s fifth-anniversary event exceeded expectations and contributed to business performance, demonstrating the results of its overseas operations. Sales in overseas markets were also ¥8,719 million, or 122.7% of the prior-year period. - FY2021-Q3RestatedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we continued stable, long-term operations with the aim of maximising LTV. As a result, the Japanese version remained at approximately the prior-year level in both revenue and user base, while the overseas version performed well due to events including its fifth-anniversary event.」
The company reaffirms that the overseas version of “Dragon Ball Z Dokkan Battle” performed well due to events including its fifth-anniversary event and that long-term operations are continuing. - FY2021-Q2AdvancedAnnual report
「For “Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., we strengthened long-term operations with the aim of maximising LTV. As a result, the Japanese version remained at approximately the prior-year level in both revenue and user base, while the overseas version performed well due to events including its fifth-anniversary event.」
The company explained that the overseas version of the flagship title performed well through events including its fifth-anniversary event, demonstrating its track record in overseas operations. - FY2020RestatedAnnual report
「From the fiscal year ending March 2021 onward, we will continue to make mobile games the core of our business and promote overseas expansion more strongly than before, in addition to our operations in Japan.」
The company continues to indicate a policy of strengthening expansion into overseas markets. Sales in overseas markets were ¥7,103 million in the fiscal year ended March 2020, or 83.7% of the prior-year period. - FY2020-Q1AdvancedAnnual report
「“Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., has accumulated further expertise in long-term, large-scale global operations and performed steadily in Japan and overseas. “Romancing SaGa Re;univerSe,” a collaboration title with Square Enix Co., Ltd. released in December 2018, surpassed 15 million downloads in May 2019 and performed well as a new earnings pillar for the mobile game business, including by ranking first in the app store sales rankings (Note).」
The company has accumulated expertise in operating flagship titles globally, while the collaboration title “Romancing SaGa Re;univerSe” also reached 15 million downloads and ranked first. - FY2019-Q3AdvancedAnnual report
「“Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., has accumulated further expertise in long-term, large-scale global operations, and the 250 million download campaign launched in August performed well in Japan and overseas.」
The flagship title distributed globally held a 250 million download campaign from August and performed well in Japan and overseas. - FY2019-Q2AdvancedAnnual report
「“Dragon Ball Z Dokkan Battle,” a flagship collaboration title with Bandai Namco Entertainment Inc., has accumulated further expertise in long-term, large-scale global operations, and the 250 million download campaign launched in August performed well in Japan and overseas.」
The flagship title distributed globally held a 250 million download campaign from August and performed well in Japan and overseas. Its scale had expanded from the 200 million downloads disclosed previously. - FY2018AdvancedAnnual report
「Overseas markets (¥ thousand) 7,395,099 239.0」
Sales in overseas markets were ¥7,395.099 million, or 239.0% of the prior-year period, increasing from ¥3,094.528 million in the previous fiscal year. - FY2018-Q2AdvancedAnnual report
「In particular, “Dragon Ball Z Dokkan Battle,” a collaboration title with Bandai Namco Entertainment Inc., reached 200 million cumulative downloads in Japan and overseas as of the end of September 2017, and the existing title performed well.」
Cumulative downloads, including overseas downloads, reached 200 million, indicating the expanding scale of titles available in Japan and overseas. - FY2017AdvancedAnnual report
「Overseas markets (¥ thousand) 3,094,528 256.5」
Sales in overseas markets were ¥3,094.528 million, or 256.5% of the prior-year period, indicating quantitative growth in sales associated with overseas expansion. - FY2016First statedAnnual report
「We believe it is necessary to provide the Group’s social games not only in Japan but also in overseas markets, where further growth is expected, and to make those social games available through the respective app marketplaces operated by Apple Inc. and Google Inc.」
The company plans to strengthen its overseas expansion by using its Taiwanese subsidiary as the operating base, localising proven titles and deploying expertise developed in Japan.