Expanding business with existing customers and developing new media, and improving production efficiency

「Date of business acquisition: 1 April 2024」

「As the main media are scheduled to be revamped from this fiscal year with a focus on the web, we prepared for the future by consolidating production projects within the Group and expanding our sales channels to include advertising materials for golf courses and education-related media, in order to change our revenue mix.」

「We also sought to shift our business structure toward producing new, higher-margin products by utilizing in-house production resources.」

「Going forward, we will produce new products using in-house production resources, including promotional tools for golf courses and pamphlets for local tourism associations.」

「The number of requests to place bridal and job advertisements with the Group has increased, and we strengthened our in-house capacity to accept work so that we can respond to sudden orders in the future.」

「In the Other business, within the advertising media production business, we will continue to maintain a structure that improves the Group's operating efficiency by winning new contracted production projects and bringing production of Group materials in-house.」

「More companies are seeking to place job advertisements, and the number of placement requests is also increasing. In anticipation of a future increase in projects, we reviewed our in-house production structure to strengthen our capacity to accept work.」

「Under these circumstances, we worked to improve operational efficiency, including by undertaking all production and editing work for Group companies in order to speed up delivery of finished products.」

「The number of viewers of the “Value Golf Channel,” which we launched on a video-sharing website as part of our new business development, has increased along with the number of videos. To secure profit, we also continued cost-cutting measures such as reassigning personnel and implementing rotating leave.」

「As an initiative for new business development beyond contracted production work, we launched the “Value Golf Channel” on a video-sharing website.」

「Meanwhile, in preparation for the period after the situation is brought under control, we are pursuing new business opportunities by developing proprietary products centered on video production in addition to contracted production work.」

「In the advertising media production business, measures to strengthen earnings, including ongoing efforts to win new projects and the centralization of production operations within the Group, proved effective. We will continue to promote these measures and aim to increase profit for the full year.」

「In the advertising media production business, measures to strengthen earnings, including intensified sales activities to win new projects and centralized management of production operations within the Group, proved effective, shifting the business from its previous declining trend to a recovery and growth trajectory. We will continue to promote these measures and aim to increase both revenue and profit for the full year.」

「In the advertising media production business, we consolidated production operations at the production center in Kanazawa, Ishikawa Prefecture, and further improved the efficiency of the production structure.」

「In the Other business segment, we promoted organizational restructuring to centrally manage production operations within the Group in the advertising media production business. We consolidated and integrated regional production centers and reassigned personnel to build a more efficient production structure.」

「In the Other business segment, we developed a structure for centrally managing and carrying out production operations within the Group for the advertising media production business, and pursued restructuring centered on reviewing the allocation of duties and personnel.」

「In the advertising media production business, we worked to win new projects and strengthen collaboration with client companies. Although we achieved some results in winning new projects, orders from existing client companies fell short of the initial agreements, resulting in revenue below plan. In response to these external factors, we took measures including substantially changing the organization and management lines within the Group and deciding to withdraw from regional offices.」

「In the advertising media production business, we worked to improve the accuracy of controlling the number of contracted projects, including by strengthening collaboration with client companies and prioritizing media with higher production unit prices, while promoting operational efficiency improvements and the development of a structure capable of responding to changes in the external environment.」

「By continuing to shift the volume of contracted work toward higher-priced production projects, improve operational efficiency, and review the production structure, we have improved productivity per employee.」

「We continued to work on shifting the volume of contracted work toward higher-priced production projects, improving operational efficiency, and increasing productivity by reviewing the production structure.」

「In the advertising media production business, we worked to improve the accuracy of controlling the number of contracted projects, including by strengthening collaboration with client companies and prioritizing media with higher production unit prices. In addition, the efficiency improvements pursued since the previous fiscal year and the development of a structure capable of responding to changes in the external environment produced results and contributed to securing profit.」

「In response to this highly volatile business environment, we sought to improve operational efficiency by transitioning to a production structure capable of responding flexibly and worked to secure profit.」

「While production projects won at the end of the previous year got on track and showed steady growth, the development of contracts in new genres and for new media planned at the beginning of the period was delayed. The volume and unit prices of contracted work also declined because client companies outsourcing production shifted their production environments to the web and changed their ordering policies. In response to this highly volatile business environment, we sought to secure profit by improving operational efficiency through a transition to a production structure capable of responding flexibly.」

「While production projects won at the end of the previous year got on track and showed steady growth, orders declined as print media, which had been trending weakly, were discontinued or suspended. In response to this highly volatile business environment, we sought to secure profit by improving operational efficiency through a transition to a production structure capable of responding flexibly.」