Integrated service for seniors combining golf, travel and medical services

「By leveraging customer touchpoints cultivated through our existing golf services and providing services aligned with member needs in areas including travel, communities, healthcare and nursing care, we will create new revenue opportunities and pursue business growth beyond golf.」

「株式会社エスプリ・ゴルフ operates golf trips and tours to attend major league baseball games and Formula 1 races, particularly trips built around specific themes, as well as high-priced tours leveraging its connections with prestigious overseas golf courses, and these have been very well received. As new services, it also opened the members’ salon “100club” and the matching golf salon “Le Lian (ル・リアン)” and began holding various events.」

「To capture inbound demand, we focused on securing revenue through sales of medical tourism tours and orders for Japanese language-study programs.」

「株式会社エスプリ・ゴルフ operated golf trips and tours to attend major league baseball games and Formula 1 races, particularly trips built around specific themes, as well as high-priced tours leveraging its connections with prestigious overseas golf courses, successfully developing new customer segments.」

「In particular, エスプリ・ゴルフ, which joined the Group in February, enables the Company to operate highly distinctive overseas major-championship viewing tours, including the Masters, and provide experiences unavailable elsewhere.」

「We determined that bringing this company, which has a track record in overseas golf travel, into the Group would contribute to enhancing corporate value by accelerating the future development of the travel business.」

「We focused particularly on planning and operating golf trips built around specific themes and bus tours for foreign nationals residing in Japan. In addition to individual travel, we also expanded our focus to group and corporate travel and actively arranged various services for companies receiving trainees from overseas.」

「Accordingly, the Group also actively planned and operated domestic package tours and bus tours for foreign residents in Japan. As the sharp depreciation of the yen is expected to further increase demand for travel to Japan, we will also strengthen air-ticket sales.」

「Accordingly, we focused on planning and operating domestic golf trips tailored to each theme and bus tours for foreign residents in Japan. Anticipating a further recovery in demand from summer through winter, we strengthened planning for various tours and procurement.」

「As air routes were suspended amid efforts to prevent the spread of COVID-19, we strengthened domestic package tours and operated bus tours for foreign nationals and domestic golf trips after implementing thorough infection-prevention measures.」

「During the COVID-19 pandemic, the Group’s travel business pursued measures including strengthening domestic travel services by shifting from overseas to domestic travel, strengthening golf tours by deepening synergies with the golf business, and establishing an efficient operating structure to reduce costs.」

「Using the “Go To Travel” program launched in July, we increased bus tours for foreign nationals residing in Japan to a pace of 20 per month. Tours were marketed under operating conditions designed to prevent COVID-19 infection, including limits on passenger numbers and thorough ventilation, and were sold out across the board. In golf tour planning, “Futari Yoyaku Tabi Nagasaki” was operated in October and received approximately twice as many applications as the number of available places, indicating that users’ appetite for travel was recovering.」

「We resumed operating package tours such as golf trips and bus tours after implementing thorough infection-control measures. In addition to preparing campaign plans using the “Go To Travel” program, we continued in parallel with sales activities targeting contracted group travel for cooperatives and new product development in anticipation of the resolution of the situation.」

「For package tours that bring together large numbers of people, such as group trips and bus tours, we independently decided to cancel or postpone operations from the “Overseas VG Cup” golf trip in March onward. At the same time, we continued in parallel with sales activities for contracted group travel, new product development, and operational efficiency initiatives using IT in preparation for the resolution of the situation.」

「Our independently planned bus tours for foreign nationals residing in Japan continued to perform steadily, with more than 50 tours operated and more than 2,000 participants in total. “Hitori Yoyaku Tabi,” “VG Camp,” and “Overseas VG CUP” also continued to attract participants, and in September we planned and operated the first “Sankei Travel CUP.”」

「Our proprietary bus tours for foreign residents in Japan, launched last year, have grown steadily, with 30 tours operated and total participation exceeding 1,000. 「海外VGカップ」 and 「１人予約旅」, offered to members acquired through the golf business, have also continued to attract participants. In response to requests for more golf tours, we have planned and prepared a new 「産経旅行CUP」, scheduled to be held in September.」

「As part of new product development, we conducted trials of destination-based package tours and, in cooperation with the medical business, pursued sales activities aimed at providing new services, including the planning of medical tourism.」

「株式会社産経旅行, whose strengths lay in arranging travel and air tickets for foreign nationals residing in Japan, planned and launched bus tours for foreign residents in Japan as a new service, in addition to its existing package tours and tailor-made tours. During the 6 months after joining the Group, the bus tours became a popular product, attracting more than 1,400 participants in total. To support further expansion, we worked to expand the range of destinations and improve service quality.」

「In the travel business, we acquired all shares of 株式会社産経旅行 on 1 August and made it a subsidiary. The company is registered as a Category 1 travel operator under the Enforcement Regulations of the Travel Agency Act, enabling the Group to plan travel products in-house and expand the business. During the third quarter of the current consolidated fiscal year, it operated golf trips including “VG CAMP,” “Overseas VG Cup,” and “Hitori Yoyaku Tabi,” while also advancing plans for medical tourism in cooperation with the medical business, bringing substantial synergies between the businesses into effect.」

「On 1 August 2018, we acquired all shares of 株式会社産経旅行 (Chuo-ku, Tokyo). The purpose of this business combination was to bring the existing travel services in the golf business in-house, develop new services in the golf and medical businesses, and further expand the Group’s business scope, thereby strengthening medium- to long-term growth. 株式会社産経旅行 specializes in arranging travel and other services for foreign nationals residing in Japan, with foreign staff serving as the primary contact, and arranges travel and business trips for more than approximately 40,000 people annually.」

「On 1 February 2018, we acquired all shares of 株式会社日本旅行協会 (Taito-ku, Tokyo; Representative Director: Takaya Yoshihiko (高谷 良彦)). Primary reason for the business combination: to bring travel services in-house within the existing golf business and establish a new business pillar, thereby strengthening medium- to long-term growth.」

「We aim to strengthen medium- to long-term growth by bringing travel services in-house within the existing golf business and establishing a new business pillar. Date of share acquisition 1 February 2018 (scheduled) Ownership after acquisition: 100%」

「Over the longer term, we will create new services that organically combine “golf” (golf courses), “travel” (travel agencies), and “medical care” (medical institutions) for seniors.」