Developing New Customers through Customer Referrals, Seminars and Other Channels

「At the same time, the Company focused on promotional activities, including an implementation campaign and seminars, while advancing development aimed at expanding the system's functions going forward.」

「Building on the stable provision of the core Shalom series, the company worked to move customers to higher-tier plans according to their needs, propose related products and provide ongoing support to existing customers. It also actively held various seminars featuring implementation case studies and」

「過去最高の300名超の参加申し込み、外部登壇者14名の過去最大規模のサミットを開催」

「Against this backdrop, the Group focused on expanding sales of Shalom FOREVER, launched in the previous fiscal year, while actively promoting upselling to higher-tier plans tailored to customer needs and cross-selling of related products. By supporting customers in improving operational efficiency and making more sophisticated use of human capital, the Group worked to provide ongoing added value and further enhance customer satisfaction.」

「The company also exhibited at the 10th HR EXPO Human Resources, Labor and Education Recruitment, one of Japan’s largest exhibitions for corporate administration departments, and hosted events for social insurance and labor consultants, working to acquire new users and upsell existing users.」

「In the Shalom business, the company increased the number of House Plan contracts through the accumulation of monthly subscriptions for cloud services, including the Shalom series, and the selection of its services for IT adoption subsidies, which has generated many inquiries each year. The company also exhibited at the 10th HR EXPO Human Resources, Labor and Education Recruitment, one of Japan’s largest exhibitions for corporate administration departments, and worked to acquire new users.」

「To acquire higher-probability prospective leads, the company continued listing Shalom Company Edition on IT Trend and similar platforms, while also holding mini-seminars to identify prospects for related products, and worked to secure leads.」

「In services for corporations, revenue increased following growth in new orders for the eNEN web-based year-end tax adjustment system and in the number of employees using it. To acquire more qualified prospective opportunities, we newly listed Shalom Company Edition on IT Trend, one of Japan's largest websites for comparing IT products and requesting information.」

「As a new initiative, the newly established Marketing Strategy Department worked to acquire new users and strengthen digital marketing, including by placing seminar advertisements on social media.」

「The company also established the Marketing Strategy Department to strengthen sales support across the company and strengthened its structure to promote Web-based promotion, public relations activities such as seminars, and alliance activities with other companies.」

「In this environment, the company held online follow-up briefings and various seminars for Shalom products, while taking steps to strengthen promotional activities using its website.」

「In this environment, the Shalom business promoted adoption of the Shalom system by responding to various legislative amendments and offering introductory discount campaigns.」

「However, new adoptions using IT adoption subsidies did not reach the level of the same quarter of the previous year. This is believed to have been due to reduced subsidy amounts and the administrative burden on customers.」

「The company promoted adoption of the Shalom system through introductory discount campaigns and by registering as an eligible provider under the IT Introduction Support Program for Improving Productivity in Services, making its services eligible for subsidies.」

「In this environment, the Shalom business enhanced the functions and convenience of the Shalom system, including by responding to various legislative amendments, and promoted its adoption, primarily by social insurance and labor consultant firms, through introductory discount campaigns and registration as an eligible provider under the IT Introduction Support Program for Improving Productivity in Services, making its services eligible for subsidies.」

「The company registered as an eligible provider under the IT Introduction Support Program for Improving Productivity in Services, which began accepting applications in December 2016, making its services eligible for subsidies and promoting the adoption of the Shalom system, primarily by social insurance and labor consultant firms.」

「The company registered as an eligible provider under the IT Introduction Support Program for Improving Productivity in Services, which began accepting applications in December 2016, making its services eligible for subsidies and promoting the adoption of the Shalom system, primarily by social insurance and labor consultant firms.」

「The company conducted sales promotion activities through various seminars not only for the social insurance and labor consultant market but also for general corporations.」

「In this environment, the company achieved direct integration between the e-Gov electronic application system (the government’s comprehensive electronic services portal) and the Shalom system using an external integration API, improving the convenience of electronic application procedures, and conducted sales promotion activities through various seminars.」

「The company conducted sales promotion activities through various seminars.」

「The company implemented sales promotion measures, including customer referral campaigns, targeting existing users and worked to acquire new customers.」