Launch of Audience Insight
First written in FY2017-Q1. 3 of 6 entries say "Restated". Latest entry: FY2018-Q2.
1 other company's latest entry also says "Restated".
- FY2018-Q2RestatedAnnual report
「We accumulate data obtained from the NaviCast and ProTech series and provide ZUNOH, a data management platform service that enables more precise marketing initiatives. We also provide Audience Insight, a data analysis service using ZUNOH, operate a programmatic advertising business, and develop and provide services incorporating smartphone applications and the latest technologies. Through these initiatives, we provide high-value services that address Web marketing challenges in an integrated manner.」
Services using ZUNOH, including Audience Insight, continue as part of integrated Web marketing support. - FY2018-Q1RestatedAnnual report
「We accumulate data obtained from the NaviCast and ProTech series and provide ZUNOH, a data management platform service that enables more precise marketing initiatives. We also provide Audience Insight, a data analysis service using ZUNOH, operate a programmatic advertising business, and develop and provide services incorporating smartphone applications and the latest technologies. Through these initiatives, we provide high-value services that address Web marketing challenges in an integrated manner.」
Services using ZUNOH, including Audience Insight, and the programmatic advertising business continue as part of integrated Web marketing support. - FY2017RestatedAnnual report
「The use of ZUNOH is expanding through the launch of Audience Insight, a service that analyzes site visitors' attributes and behavioral histories, and data integration with Bypass, a smartphone-focused advertising delivery platform provided by UNITED,Inc.」
Audience Insight was officially launched, and the scope of ZUNOH's use is being expanded to data integration and advertising delivery. - FY2017-Q3AdvancedAnnual report
「We launched a paid version of Audience Insight for customers who had previously used the free plan, enabling us to provide higher-value information. We plan to release 4 pricing plans sequentially by the end of the year, and the paid version is expected to contribute to future revenue.」
The Company began expanding Audience Insight from a free version to a paid version and indicated plans to release 4 pricing plans sequentially by year-end. - FY2017-Q2AdvancedAnnual report
「For Audience Insight, which is based on data accumulated through the ZUNOH DMP service, we have been proposing the service to existing customers under a one-stop structure and have steadily increased the number of accounts.」
The Company describes progress in Audience Insight, with the number of accounts increasing through proposals to existing customers. - FY2017-Q1First statedAnnual report
「We also launched Audience Insight, which analyzes site visitors' attributes and behavioral histories, enabling even those new to marketing to perform data analysis easily.」
The launch of the new Audience Insight service, which analyzes site visitors' attributes and behavioral histories, is described.