Strengthening Programmatic Advertising through DMP Integration
First written in FY2016-Q2. 13 of 20 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「In advertising-related services, the company continues to generate steady revenue by providing SNS advertising management services and other offerings tailored to customer needs, in addition to the performance advertising services it has traditionally provided.」
The company continues to state that its advertising-related services provide SNS advertising management services and other offerings in addition to performance advertising and contribute steadily to revenue. - FY2022-Q1RestatedAnnual report
「In advertising-related services, the company continues to generate steady revenue by providing SNS advertising management services and other offerings tailored to customer needs, in addition to the performance advertising services it has traditionally provided.」
The company continues to develop advertising-related services that provide SNS advertising management services and other offerings in addition to performance advertising, contributing steadily to revenue. - FY2021-Q2RestatedAnnual report
「In advertising-related services, in addition to the performance advertising services it has traditionally provided, including NaviCast Ad, the company continues to generate steady revenue from SNS advertising tailored to customer needs and SHOWCASE Ad, a video advertising platform for smartphone apps.」
Advertising-related services, including NaviCast Ad, SNS advertising, and SHOWCASE Ad, continue to contribute to revenue. - FY2020RestatedAnnual report
「In advertising-related services, in addition to the performance advertising services it has traditionally provided, including NaviCast Ad, the company continues to generate steady revenue from SNS advertising tailored to customer needs and SHOWCASE Ad, a video advertising platform for smartphone apps.」
Advertising-related services, including NaviCast Ad, SNS advertising, and SHOWCASE Ad, continue to contribute to revenue. - FY2020-Q3RestatedAnnual report
「The company also provides data analytics services that enable more precise marketing initiatives and operates a performance advertising business.」
The company continues to describe its data analytics services and performance advertising business. - FY2020-Q2RestatedAnnual report
「In advertising-related services, in addition to the performance advertising services it has traditionally provided, including NaviCast Ad, the company continues to generate steady revenue from SNS advertising tailored to customer needs and SHOWCASE Ad, a video advertising platform for smartphone apps.」
The advertising services mix comprising NaviCast Ad and other services, SNS advertising, and SHOWCASE Ad continues to contribute to revenue. - FY2019RestatedAnnual report
「In advertising-related services, in addition to programmatic advertising services, including NaviCast Ad, which we have provided for some time, we began actively selling SNS advertising tailored to customer needs and SHOWCASE Ad, a video platform for smartphone applications, contributing to revenue.」
The company continues to offer an advertising services mix comprising NaviCast Ad and other services, SNS advertising, and SHOWCASE Ad. - FY2019-Q3RestatedAnnual report
「In advertising-related services, in addition to programmatic advertising services, including NaviCast Ad, which we have provided for some time, we began actively selling SNS advertising tailored to customer needs and SHOWCASE Ad, a video platform for smartphone applications, contributing to revenue.」
The company continues to offer an advertising services mix comprising NaviCast Ad and other services, SNS advertising, and SHOWCASE Ad. - FY2019-Q2RestatedAnnual report
「In advertising-related services, in addition to programmatic advertising services, including NaviCast Ad, which we have provided for some time, we began actively selling SNS advertising tailored to customer needs and SHOWCASE Ad, a video platform for smartphone applications, contributing to revenue.」
The company continues to offer an advertising services mix comprising NaviCast Ad and other services, SNS advertising, and SHOWCASE Ad. - FY2019-Q1AdvancedAnnual report
「In advertising-related services, in addition to programmatic advertising services, including NaviCast Ad, which we have provided for some time, we began actively selling SNS advertising tailored to customer needs and SHOWCASE Ad, a video platform for smartphone applications, contributing to revenue.」
In addition to the existing programmatic advertising services, the Company began selling SNS advertising and the SHOWCASE Ad video platform, broadening its advertising service lineup and contributing to revenue. - FY2018AdvancedAnnual report
「Advertising-related services performed steadily, with increased handling of SNS advertising tailored to customer needs in addition to programmatic advertising services, including NaviCast Ad, which we have provided for some time.」
In addition to the existing programmatic advertising services, the Company has increased its handling of SNS advertising in response to customer needs, broadening its advertising service lineup. - FY2018-Q2RestatedAnnual report
「In DMP and advertising-related services, programmatic advertising services, including NaviCast Ad, which is integrated with data accumulated in the ZUNOH DMP service, continue to receive favorable customer reviews for their high accuracy.」
The Company continues to integrate data accumulated in ZUNOH with NaviCast Ad and other programmatic advertising services, earning favorable customer reviews for their high accuracy. - FY2018-Q1RestatedAnnual report
「In DMP and advertising-related services, programmatic advertising services, including NaviCast Ad, which is integrated with data accumulated in the ZUNOH DMP service, continue to receive favorable customer reviews for their high accuracy.」
The Company continues to integrate ZUNOH data with NaviCast Ad and other programmatic advertising services, earning favorable customer reviews for their high accuracy. - FY2017AdvancedAnnual report
「During the fiscal year under review, we expanded the use of ZUNOH through the launch of Cogni-Targeting, which uses ZUNOH and AI to identify prospective customers with a high likelihood of conversion and deliver advertising; a partnership with Shiga University centered on big data analysis using the ZUNOH DMP service; the launch of Audience Insight, which uses ZUNOH to analyze site visitors' attributes and behavioral histories; and data integration with Bypass, a smartphone-focused advertising delivery platform provided by UNITED,Inc.」
The use of ZUNOH continues to expand, encompassing the launches of Cogni-Targeting and Audience Insight, a partnership with Shiga University, and data integration with Bypass. - FY2017-Q3AdvancedAnnual report
「For Audience Insight, a service that analyzes site visitors' attributes, behavioral histories, and other data based on data accumulated in the ZUNOH DMP service, we began providing a paid version offering higher-value information to customers who had previously used the free plan. We plan to release 4 pricing plans sequentially by year-end, which is expected to contribute to future revenue.」
The Company began providing a paid version of Audience Insight and announced a plan to release 4 pricing plans sequentially by year-end. - FY2017-Q2AdvancedAnnual report
「In addition, we began providing Cogni-Targeting, an advertising delivery service that uses ZUNOH and AI to identify prospective customers with a high likelihood of conversion.」
The launch of an advertising delivery service combining ZUNOH and AI has made the Company's DMP and programmatic advertising initiatives more concrete. - FY2017-Q1RestatedAnnual report
「In advertising-related services, programmatic advertising services, including NaviCast Ad, which is integrated with ZUNOH, a DMP service that accumulates information based on data obtained from the NaviCast series, continued to increase revenue. In line with this revenue growth, we strengthened our staffing.」
The Company describes revenue growth and the related increase in staffing for ZUNOH, NaviCast Ad, and other programmatic advertising services, but provides no specific figures or new product launches. - FY2016AdvancedAnnual report
「In DMP and advertising-related services, revenue increased during the fiscal year under review following the launch and sale of ZUNOH, a DMP service that can accumulate and link attribute data obtained from the NaviCast series. In addition, programmatic advertising services, including NaviCast Ad, which is integrated with ZUNOH, received favorable customer reviews for their high accuracy, resulting in increases in both the number of projects and advertising volume.」
The Company describes specific progress, including the launch and start of sales of ZUNOH and increases in the number of projects and advertising volume for NaviCast Ad and other services. - FY2016-Q3RestatedAnnual report
「In advertising-related services, programmatic advertising services, including NaviCast Ad, which is integrated with ZUNOH, a DMP service that accumulates information based on data obtained from the NaviCast series, continued to receive favorable customer reviews for their high accuracy, resulting in continued growth in both the number of accounts and advertising volume.」
The Company continues to describe the expansion of programmatic advertising services through the integration of ZUNOH and NaviCast Ad. - FY2016-Q2First statedAnnual report
「In advertising-related services, programmatic advertising services, including NaviCast Ad, which is integrated with ZUNOH, a DMP service that accumulates information based on data obtained from the NaviCast series, received favorable customer reviews for their high accuracy, resulting in substantial growth in both the number of accounts and the number of placements.」
The Company is integrating ZUNOH with NaviCast Ad to improve the accuracy of programmatic advertising, leading to increases in the number of accounts and placements.