Raising Service Awareness and Acquiring New Users
First written in FY2016. 9 of 21 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2024.
31 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「We are working to acquire new users by making ongoing investments in advertising through digital marketing.」
The company is continuing to acquire new users through digital marketing and advertising investment. - FY2023AdvancedAnnual report
「In addition to active public relations activities targeting the media, we will continue to strengthen efforts to raise awareness through internet-based marketing and advertising.」
The company is continuing to strengthen public relations, internet marketing and advertising activities to attract certified workers and highly skilled talent. - FY2022AdvancedAnnual report
「Through industry-leading brand awareness and digital marketing, we are efficiently acquiring workers, primarily through organic traffic.」
Efforts to raise awareness and attract new users have progressed toward acquisition primarily through organic traffic, using brand awareness and digital marketing. - FY2022-Q2Disclosure of actual web advertising expensesAnnual report
「Advertising expenses 436,898 thousand yen」
While continuing to invest in web advertising, the company disclosed advertising expenses of ¥436.898 million for the cumulative second quarter of the consolidated fiscal year. - FY2021-Q3RestatedAnnual report
「In addition to continuing investment in web advertising, we increased staffing and strengthened our sales structure while working to improve productivity, and recorded operating profit above the disclosed forecast.」
The company reaffirmed its initiatives to continue investing in web advertising and strengthen its sales structure while also improving productivity. - FY2021-Q2AdvancedAnnual report
「Regarding selling, general and administrative expenses, we continued advertising investment through web advertising as planned at the beginning of the fiscal year and made investments in line with the plan for the current fiscal year, in addition to」
The company has confirmed the continued implementation, in line with the initial plan, of its investment policy centered on web advertising following the suspension of television commercials. - FY2021-Q1AdvancedAnnual report
「Regarding selling, general and administrative expenses, we continued to invest in web advertising while optimizing its effectiveness to expand the number of clients and order volume, and invested ¥160 million in line with the plan for the current consolidated fiscal year.」
The company continued investing in web advertising while optimizing its effectiveness, investing ¥160 million in line with the plan for the current consolidated fiscal year. - FY2020SoftenedAnnual report
「Regarding television commercials, following test marketing conducted in the previous consolidated fiscal year, we concluded that a long-term initiative would be necessary from the perspective of investment efficiency, and therefore plan to suspend them in the fiscal year ending September 2021.」
Following the television commercial tests, the policy changed to suspending them in the fiscal year ending September 2021. Meanwhile, during the current fiscal year, the company invested ¥240 million in television commercials and more than ¥600 million in web advertising. - FY2020-Q3Suspension of television commercials and switch to web advertisingAnnual report
「In light of the impact of the novel coronavirus, we temporarily suspended test marketing of television commercials and increased investment in conventional web advertising.」
The company indicates a change in policy from temporarily suspending the previously planned television commercial test marketing to reallocating investment to web advertising. - FY2020-Q2AdvancedAnnual report
「In the second quarter, we began test marketing of the television commercials set out in this fiscal year's investment policy in January and proceeded to verify their effectiveness. We also completed the expansion of the online sales team serving companies and the establishment of a dedicated team for developing large enterprise clients, and are focusing on making these teams operational for the second half of the fiscal year.」
As measures to raise awareness and acquire customers, the company began test marketing of television commercials in January and moved on to verify their effectiveness. - FY2020-Q1AdvancedAnnual report
「We are steadily preparing to expand the sales team serving companies, establish a dedicated team for developing large enterprise clients, and conduct test marketing of television commercials aimed at increasing the number of client companies placing orders, all of which are included in this fiscal year's investment policy. We plan to expand investment in the first half of the fiscal year.」
Measures to raise awareness and acquire users have taken concrete form through preparations for television commercial test marketing and increased investment in the first half of the fiscal year. - FY2019AdvancedAnnual report
「Accordingly, we will seek to maximize the effectiveness of advertising by strengthening advertising investment, including tests of television commercials, and conducting company-wide marketing. In particular, we will change the branding and marketing functions from a divisional structure to a company-wide structure and strengthen points of contact with all types of companies and individuals by implementing measures to raise awareness of “CrowdWorks.”」
Measures have expanded from acquiring users through conventional advertising investment to television commercial testing, company-wide marketing and raising brand awareness. - FY2019-Q2RestatedAnnual report
「We focused on acquiring newly registered workers through advertising and improving the matching rate by improving the customer experience of the service.」
The company is continuing to acquire new workers through advertising while also improving the customer experience of the service. - FY2019-Q1Increase in advertising investmentAnnual report
「In the direct matching business, we increased advertising investment and accelerated the expansion of the “CrowdWorks” user base.」
The policy has changed from limiting advertising investment to increasing it in order to accelerate user growth. - FY2018AdvancedAnnual report
「In the direct matching business, the number of “CrowdWorks” users and transactions per user increased despite limiting advertising investment.」
The company explains that it increased the number of users and transactions per user while limiting advertising investment. - FY2018-Q1AdvancedAnnual report
「While limiting advertising investment, we steadily increased the number of members, surpassing 1.5 million in September 2017.」
The company explains that it surpassed 1.5 million members in September 2017 while limiting advertising investment. - FY2017RestatedAnnual report
「Strengthening PR and marketing activities for “CrowdWorks” and promoting crowdsourcing in cooperation with government agencies and others to attract new users」
The company indicates that it is continuing efforts to attract new users and promote adoption through PR and marketing and cooperation with government agencies. - FY2017-Q3RestatedAnnual report
「As a result of these ongoing initiatives, awareness of crowdsourcing has gradually increased in society, and our platform business has continued to grow steadily.」
The company indicates that ongoing initiatives have gradually raised awareness of crowdsourcing and that the platform business is growing steadily. - FY2017-Q2RestatedAnnual report
「Meanwhile, our Group continued making proactive upfront investments this quarter in personnel expenses, advertising, and other areas in anticipation of future business expansion.」
The company is continuing advertising investments related to market penetration and raising awareness of its services. - FY2017-Q1RestatedAnnual report
「As we continued to make upfront investments in advertising and personnel,」
The company is continuing upfront investments, including advertising, to increase market penetration of its services. - FY2016First statedAnnual report
「In addition to our previous active public relations activities, we have worked to raise awareness among more people regardless of age or gender through internet-based marketing and advertising, partnerships with major companies, seminars held throughout Japan, and the appointment of Akihiro Nishino (西野 亮廣) of the comedy duo King Kong as a fictitious adviser. We will continue to further strengthen and promote these activities.」
Measures are described to increase awareness and attract new users through public relations, internet advertising, partnerships with major companies and seminars.