Establishment of a BPO operating structure and business systems through the employment of cloud directors
First written in FY2017-Q3. 3 of 8 entries say "Reframed", first in FY2018-Q2. Latest entry: FY2021-Q1.
No other company in this theme has enough history to compare yet.
- FY2021-Q1AchievedAnnual report
「As a result, our withdrawal from the labor-intensive, low-gross-margin and shrinking markets that we had pursued over previous years was complete. Upon entering the investment phase, we announced the "GAFA Media Strategy," which aims to create a new, highly productive business model that will continue to grow for the next 10 years through active investment.」
The company explains that it has completed its withdrawal from the former business model centered on providing labor through cloud workers and BPO, and has moved into the investment phase and the GAFA Media Strategy. - FY2020ReframedAnnual report
「Since last year, we have sold subsidiaries operating in the labor-intensive BPO sector and pursued the strategic selection and concentration of management resources. In the current fiscal year, we made active investments in a video production business, aimed at the future growth of the video market against the backdrop of the next-generation communications standard 5G, and a marketing support business, against the backdrop of the spread of SNS marketing driven by the penetration of social media and the expansion of direct information delivery to customers, with the aim of utilizing the resources of cloud members in more profitable fields.」
The explanation has been reorganized around shifting the focus from providing labor in the BPO sector to more profitable fields, such as video production and SNS marketing, that combine cloud members with technology. - FY2020-Q1ReframedAnnual report
「Under the management principle of the "income-earning revolution," we will focus on providing products and services that combine technology with resources such as crowdsourcing, rather than providing the resources themselves to labor-intensive markets.」
The explanation has been reorganized from the previous approach of directly providing labor through CROWD workers and others to providing products and services that combine technology with crowdsourcing resources. - FY2019-Q3RestatedAnnual report
「We have worked to enable the provision of labor by existing CROWD workers to be converted into labor at the BPO operating subsidiary, and have focused on creating a scheme to use CROWD workers in video production in response to growing demand for video following the introduction of the next-generation communications standard 5G.」
The initiative to convert CROWD workers into labor for the BPO operating subsidiary is continuing. - FY2019-Q1RestatedAnnual report
「Initiatives to enable the provision of labor by existing CROWD workers to be transferred to labor at the BPO operating subsidiary」
The policy of building an operating structure to utilize CROWD workers' labor at the BPO operating subsidiary is continuing. - FY2018-Q2ReframedAnnual report
「However, although we changed our focus from the writing field to the direction field and the AI and data fields, net sales fell just short of 100% of the previous year's level. As we are in the investment phase of developing cloud directors in the direction field, profit also fell below the previous year's level.」
The focus areas of crowdsourcing changed from writing to direction and AI and data, and the company explains that training cloud directors is in the investment phase. - FY2017AdvancedAnnual report
「We have become able to accept and operate large-scale assignments with significant seasonal fluctuations by appropriately separating, receiving, operating and utilizing more confidential and accuracy-sensitive work and work suitable for crowdsourcing between ノーザンライツ株式会社 and our approximately 10 million cloud workers, while maintaining high confidentiality and quality.」
The full-year report specifically explains the operating structure for separating the BPO operations of ノーザンライツ株式会社 from the approximately 10 million cloud workers according to the nature of the work. - FY2017-Q3First statedAnnual report
「Specifically, we strengthened measures against fraudulent users to build a new operating structure and business system in which business partners can employ cloud directors and make use of a crowdsourcing network with approximately 10 million members, as well as to create an environment in which users can use their points with confidence.」
The company is described as advancing the development of a new operating structure and business system that leverages its approximately 10 million-member base through the employment of cloud directors by business partners.