Market Growth Driven by Smartphones, Video and Programmatic Advertising
First written in FY2016-Q3. 16 of 32 entries say "Restated". Latest entry: 2026-08-05.
22 other companies' latest entry also says "Advanced".
- FY2025RestatedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, internet advertising expenditure in 2024 rose 9.6% year on year to ¥3.6517 trillion (Dentsu Inc., Advertising Expenditures in Japan 2024) against the backdrop of society's digitalisation, maintaining a consistently high growth rate. Its share of total advertising expenditure also expanded to 47.6%.」
The report reconfirms the market view of growth reflected in 2024 internet advertising expenditure of ¥3.6517 trillion, a 109.6% year-on-year level and a 47.6% share of total advertising expenditure. - FY2025-H1AdvancedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, internet advertising expenditure in 2024 rose 9.6% year on year to ¥3.6517 trillion (Dentsu Inc., Advertising Expenditures in Japan 2024) against the backdrop of society's digitalisation, maintaining a consistently high growth rate. Its share of total advertising expenditure also expanded to 47.6%.」
This shows new market results for the internet advertising market: 2024 advertising expenditure was ¥3.6517 trillion, or 109.6% of the previous year's level, with internet advertising accounting for 47.6% of total advertising expenditure. - FY2024-Q2AdvancedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, internet advertising expenditure in 2023 rose 7.8% year on year to ¥3.333 trillion (Dentsu Inc., Advertising Expenditures in Japan 2023) against the backdrop of society's digitalisation, maintaining a consistently high growth rate. Its share of total advertising expenditure reached 45.5%.」
This shows new market results for 2023 internet advertising expenditure: ¥3.333 trillion, or 107.8% of the previous year's level, with internet advertising accounting for 45.5% of total advertising expenditure. - FY2024-Q1AdvancedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, internet advertising expenditure in 2022 rose 14.3% year on year to ¥3.0912 trillion (Dentsu Inc., Advertising Expenditures in Japan 2022) against the backdrop of society's digitalisation, maintaining a consistently high growth rate. Its share of total advertising expenditure also expanded to 43.5%.」
The figure for 2022 internet advertising expenditure was updated from the previously reported 114.1% year-on-year increase to 114.3%. The figures of ¥3.0912 trillion in advertising expenditure and a 43.5% share of total advertising expenditure remain unchanged. - FY2023-Q3RestatedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, internet advertising expenditure in 2022 rose 14.1% year on year to ¥3.0912 trillion (Dentsu Inc., Advertising Expenditures in Japan 2022) against the backdrop of society's digitalisation, maintaining a consistently high growth rate. Its share of total advertising expenditure also expanded to 43.5%.」
The report reconfirms the existing market view of growth in the internet advertising market against the backdrop of society's digitalisation, together with 2022 advertising expenditure of ¥3.0912 trillion and a 43.5% share of total advertising expenditure. - FY2023-Q2AdvancedAnnual report
「Against the backdrop of society's digitalisation, internet advertising expenditure in 2022 rose 14.1% year on year to ¥3.0912 trillion (Dentsu Inc., Advertising Expenditures in Japan 2022), maintaining a consistently high growth rate. Its share of total advertising expenditure also expanded to 43.5%.」
This shows new market results for the internet advertising market: 2022 advertising expenditure was ¥3.0912 trillion, or 114.1% of the previous year's level, with internet advertising accounting for 43.5% of total advertising expenditure. - FY2023-Q1RestatedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, the impact of COVID-19 eased, and internet advertising expenditure in 2021 rose 21.4% year on year to ¥2.7052 trillion (Dentsu Inc., Advertising Expenditures in Japan 2021), maintaining a consistently high growth rate.」
The report reconfirms the market view that 2021 internet advertising expenditure reached ¥2.7052 trillion, or 121.4% of the previous year's level, using the same results as in the previous fiscal year. - FY2022RestatedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, the impact of COVID-19 eased, and internet advertising expenditure in 2021 rose 21.4% year on year to ¥2.7052 trillion (Dentsu Inc., Advertising Expenditures in Japan 2021), maintaining a consistently high growth rate.」
The annual report reconfirms the existing market view of high growth in the 2021 internet advertising market and the easing impact of COVID-19. - FY2022-Q3RestatedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, the impact of COVID-19 eased, and internet advertising expenditure in 2021 rose 21.4% year on year to ¥2.7052 trillion (Dentsu Inc., Advertising Expenditures in Japan 2021), maintaining a consistently high growth rate.」
The report reconfirms the same results and view of high growth for the 2021 internet advertising market as through the previous quarter. - FY2022-Q2AdvancedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, the impact of COVID-19 eased, and internet advertising expenditure in 2021 rose 21.4% year on year to ¥2.7052 trillion (Dentsu Inc., Advertising Expenditures in Japan 2021), maintaining a consistently high growth rate.」
This shows new market results for the internet advertising market: 2021 advertising expenditure was ¥2.7052 trillion, or 121.4% of the previous year's level. - FY2022-Q1RestatedAnnual report
「Meanwhile, in Japan's internet advertising market, where our group operates, the impact of COVID-19 caused growth to slow somewhat, but internet advertising expenditure in 2020 rose 5.9% year on year to ¥2.229 trillion (Dentsu Inc., Advertising Expenditures in Japan 2020). Performance-based advertising, driven by advances in ad technology, led the overall internet advertising market, while internet advertising's share of total advertising expenditure rose 5.9 percentage points from the previous year to 36.2%, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms the existing market view concerning 2020 internet advertising expenditure, the contribution of performance-based advertising, internet advertising's 36.2% share of total advertising expenditure and the shift of the advertising market toward the internet. - FY2021-Q3RestatedAnnual report
「In Japan's internet advertising market, where our group operates, the impact of COVID-19 caused growth to slow somewhat, but internet advertising expenditure in 2020 rose 5.9% year on year to ¥2.229 trillion (Dentsu Inc., Advertising Expenditures in Japan 2020). Performance-based advertising, driven by advances in ad technology, led the overall internet advertising market, while internet advertising's share of total advertising expenditure rose 5.9 percentage points from the previous year to 36.2%, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms the same 2020 results as FY2021-Q2 concerning growth in the internet advertising market, the contribution of performance-based advertising and the shift of the advertising market toward the internet. - FY2021-Q2AdvancedAnnual report
「In Japan's internet advertising market, where our group operates, the impact of COVID-19 caused growth to slow somewhat, but internet advertising expenditure in 2020 rose 5.9% year on year to ¥2.229 trillion (Dentsu Inc., Advertising Expenditures in Japan 2020). Performance-based advertising, driven by advances in ad technology, led the overall internet advertising market, while internet advertising's share of total advertising expenditure rose 5.9 percentage points from the previous year to 36.2%, and the trend toward the internet shift in the advertising market continues.」
While growth slowed somewhat due to the impact of COVID-19, this presents new market results for 2020 internet advertising expenditure and internet advertising's share of total advertising expenditure, as well as the contribution of performance-based advertising. - FY2021-Q1RestatedAnnual report
「In Japan's internet advertising market, internet advertising expenditure in 2019 was ¥2.1 trillion, or 119.7% of the previous year's level, representing double-digit growth for the sixth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.4 percentage points from the previous year to 30.3%, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms the existing market view concerning 2019 internet advertising expenditure, double-digit growth and internet advertising's share of total advertising expenditure. - FY2020RestatedAnnual report
「In Japan's internet advertising market, internet advertising expenditure in 2019 was ¥2.1 trillion, or 119.7% of the previous year's level, representing double-digit growth for the sixth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.4 percentage points from the previous year to 30.3%, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms the existing market view of growth in the internet advertising market and the shift of advertising toward the internet, including performance-based advertising. - FY2020-Q3RestatedAnnual report
「In Japan's internet advertising market, the evolution of ad technology has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2019 was ¥2.1 trillion, or 119.7% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2019), representing double-digit growth for the sixth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.4 percentage points from the previous year to 30.3%, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms the existing market view of growth in the internet advertising market driven by performance-based advertising, together with 2019 advertising expenditure and internet advertising's share of total advertising expenditure. - FY2020-Q2AdvancedAnnual report
「In Japan's internet advertising market, the evolution of ad technology has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2019 was ¥2.1048 trillion, or 119.7% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2019), representing double-digit growth for the sixth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.4 percentage points from the previous year to 30.3%, and the trend toward the internet shift in the advertising market continues.」
This shows new market results for the internet advertising market: 2019 advertising expenditure was ¥2.1048 trillion, or 119.7% of the previous year's level, representing double-digit growth for the sixth consecutive year, with a market share of 30.3%. - FY2020-Q1RestatedAnnual report
「In Japan's internet advertising market, where our group operates, the evolution of ad technology has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2018 was ¥1.7589 trillion, or 116.5% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2018), continuing to show high growth with double-digit growth for the fifth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.3 percentage points from the previous year to 26.9%, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms the existing market view of growth in the internet advertising market driven by performance-based advertising, together with the 2018 advertising expenditure and market share. - FY2019RestatedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2018 was ¥1.7589 trillion, or 116.5% of the previous year's level」
The annual report reconfirms market growth driven by smartphone, video and performance-based advertising, and the 2018 results for internet advertising expenditure. - FY2019-Q3RestatedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2018 was ¥1.7589 trillion, or 116.5% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2018), continuing to show high growth with double-digit growth for the fifth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.3 percentage points from the previous year to 26.9%, and the trend toward the internet shift in the advertising market continues.」
The market view that smartphone, video and performance-based advertising are growth drivers, together with the 2018 market results, is reconfirmed with the same content as in the previous quarter. - FY2019-Q2AdvancedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2018 was ¥1.7589 trillion, or 116.5% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2018), continuing to show high growth with double-digit growth for the fifth consecutive year. Internet advertising's share of total advertising expenditure also rose 3.3 percentage points from the previous year to 26.9%, and the trend toward the internet shift in the advertising market continues.」
While maintaining the market view that smartphone, video and performance-based advertising are growth drivers, this shows new results: 2018 internet advertising expenditure was ¥1.7589 trillion, or 116.5% of the previous year's level, representing double-digit growth for the fifth consecutive year, with internet advertising accounting for 26.9% of total advertising expenditure. - FY2019-Q1AdvancedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. The market continued to grow in November 2018, reaching 105.8% of the level in the same month of the previous year (Ministry of Economy, Trade and Industry, Current Survey of Selected Service Industries, preliminary report for November 2018), and the trend toward the internet shift in the advertising market continues.」
While maintaining the existing growth drivers, this shows new market results: internet advertising market activity in November 2018 was 105.8% of the level in the same month of the previous year. - FY2018-Q2AdvancedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2017 was ¥1.5094 trillion, or 115.2% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2017), continuing to show high growth with double-digit growth for the fourth consecutive year, and the trend toward the internet shift in the advertising market continues.」
The report reconfirms market growth driven by smartphone, video and performance-based advertising, and presents new results for 2017 internet advertising expenditure: 115.2% of the previous year's level, ¥1.5094 trillion, and double-digit growth for the fourth consecutive year. - FY2018-Q1AdvancedAnnual report
「In Japan's internet advertising market, where our group operates, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. In November 2017, the market reached 113.4% of the level in the same month of the previous year (Ministry of Economy, Trade and Industry, Current Survey of Selected Service Industries, preliminary report for November 2017), continuing to show high growth, and the trend toward the internet shift in the advertising market continues.」
While maintaining the market view that smartphone, video and performance-based advertising are growth drivers, this shows a new specific indicator: internet advertising market activity in November 2017 was 113.4% of the level in the same month of the previous year. - FY2017RestatedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2016 was ¥1.31 trillion, or 113.0% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2016), continuing to show high growth, and the trend toward the internet shift in the advertising market continues.」
The annual report reconfirms the market view that smartphone, video and performance-based advertising are growth drivers. - FY2017-Q3RestatedAnnual report
「In Japan's internet advertising market, where our group operates, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2016 was ¥1.31 trillion, or 113.0% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2016), continuing to show high growth, and the trend toward the internet shift in the advertising market continues.」
The growth of the internet advertising market driven by smartphone, video and performance-based advertising, and the shift of the advertising market toward the internet, continue to be described. - FY2017-Q2AdvancedAnnual report
「In Japan's internet advertising market, the continued expansion of smartphone and video advertising, together with the evolution of ad technology, has driven performance-based advertising, which has led the overall internet advertising market. Internet advertising expenditure in 2016 was ¥1.31 trillion, or 113.0% of the previous year's level (Dentsu Inc., Advertising Expenditures in Japan 2016), continuing to show high growth, and the trend toward the internet shift in the advertising market continues.」
In addition to the existing growth drivers of smartphone and video advertising, this shows the contribution of performance-based advertising and specific market results: 2016 internet advertising expenditure was ¥1.31 trillion, or 113.0% of the previous year's level. - FY2017-Q1AdvancedAnnual report
「Japan's internet advertising market has remained solid, with the continued expansion of the smartphone advertising market and rapid growth in the video advertising market, as well as the growing adoption of programmatic advertising transactions (a form of trading that enables advertising inventory to be purchased automatically based on audience data). In October 2016, the market reached 119.6% of the level in the same month of the previous year (Ministry of Economy, Trade and Industry, Current Survey of Selected Service Industries, preliminary report for October 2016), continuing to show high growth.」
In addition to reiterating the existing growth drivers, this shows specific market results: internet advertising market activity in October 2016 was 119.6% of the level in the same month of the previous year. - FY2016RestatedAnnual report
「In Japan's internet advertising market, where our group operates, in addition to the continued expansion of the smartphone advertising market and rapid growth in the video advertising market, the adoption of programmatic advertising transactions (a form of trading that enables advertising inventory to be purchased automatically based on audience data (Note 22)) is progressing, and the market continues to achieve high growth」
Smartphone, video and programmatic advertising continue to be cited as growth drivers for the internet advertising market. - FY2016-Q3First statedAnnual report
「In addition to the continued expansion of the smartphone advertising market and rapid growth in the video advertising market, the adoption of programmatic advertising transactions (a form of trading that enables advertising inventory to be purchased automatically based on audience data) is progressing, and the market continues to achieve high growth」
This is described as a growth driver for the internet advertising market.