Creation of platform businesses for advertising agencies and in new fields
First written in FY2020. 3 of 7 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2023-Q3.
4 other companies' latest entry also says "Restated".
- FY2023-Q3RestatedAnnual report
「The company's principal service is Ad EBiS, an advertising effectiveness measurement platform. It is also developing platform businesses for advertising agencies offering AdRepo, an automated advertising analysis report creation service, and new services in the incubation field.」
It reaffirms the policy of expanding the business through Ad EBiS, AdRepo, an advertising agency platform, and the development of new services in the incubation field. - FY2023-Q2RestatedAnnual report
「The company's principal service is Ad EBiS, an advertising effectiveness measurement platform. It is also developing platform businesses for advertising agencies offering AdRepo, an automated advertising analysis report creation service, as well as Ad Hoop, a marketing-focused matching platform that introduces solution partners for marketing, and new services in creative and other fields aimed at improving marketing outcomes.」
It reaffirms the policy of creating platform businesses for advertising agencies and in new fields, including Ad EBiS, AdRepo, Ad Hoop and the creative field. - FY2022RestatedAnnual report
「The company's principal service is Ad EBiS, an advertising effectiveness measurement platform. It is also developing platform businesses for advertising agencies, including AdRepo, an automated advertising analysis report creation service, as well as Ad Hoop, a marketing-focused matching platform that introduces solution partners for marketing, and new services in creative and other fields aimed at improving marketing outcomes.」
It reaffirms the policy of creating platform businesses in new fields, including services for advertising agencies, Ad Hoop and the creative field. - FY2022-Q2AdvancedAnnual report
「The company also actively worked to expand sales in new business fields, including expanding Ad Hoop's scope to match clients with companies that manage SNS accounts and companies that produce e-commerce websites.」
Regarding the platform business for advertising agencies and new fields, it expanded Ad Hoop's matching services to include companies that manage SNS accounts and companies that produce e-commerce websites. - FY2021-Q3AdvancedAnnual report
「The purpose is to expand the Group's business into the rapidly growing social media marketing market, strengthen service provision to existing customers, and enhance competitiveness by combining it with the company's technology.」
Regarding the platform business in a new field, an acquisition was carried out to put into practice the expansion of the business into the social media marketing market. - FY2021-Q1AdvancedAnnual report
「The purpose is to secure personnel to handle direction and copywriting for the Creative Platform concept in the new business field, and to enhance competitiveness by combining them with the company's technology.」
Regarding the creation of a platform business in a new field, it acquired 100% of スプー, a web media planning and production company, to secure creative personnel and pursue integration with its own technology. - FY2020First statedAnnual report
「In addition to continuously advancing and expanding its core business, the company will accelerate growth by creating platform businesses for advertising agencies and in new fields.」
In addition to expanding the core business, it has identified advertising agency businesses and platform businesses in new fields as new growth drivers.