Multi-channel expansion: creating IP on a small scale and growing it into something larger
First written in FY2016. 4 of 7 entries say "Restated". Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「For joint ventures with specific media outlets, such as regional television stations, we initially launch in limited regions and through limited media, then expand the regions and media used based on the awareness generated by increasing the IP's exposure.」
The company reconfirms the model of expanding the regions and media used from limited regions and media in line with awareness. - FY2020RestatedAnnual report
「We initially launch in limited regions and through limited media, then expand the regions and media used based on the awareness generated by increasing the IP's exposure.」
The company reconfirms the model of expanding from limited regions and media in line with awareness. - FY2018RestatedAnnual report
「For joint ventures with specific media outlets, such as regional television stations, we initially launch in limited regions and through limited media, then expand the regions and media used based on the awareness generated by increasing the IP's exposure.」
The company reiterates the model of expanding from limited regions and media in line with awareness. - FY2017-Q4RestatedAnnual report
「For "Pampaka Pants," in addition to expanding nationwide promotions for national clients, we expanded the business domestically and internationally, including by achieving the top audience rating on an animation-focused cable channel in South Korea, following LINE stickers that had repeatedly ranked first in downloads.」
The company reiterates the multi-channel expansion of the IP through nationwide and South Korean deployment of "Pampaka Pants." - FY2017-Q3AdvancedAnnual report
「For "Pampaka Pants," in addition to expanding nationwide promotions for national clients, we expanded the business domestically and internationally, including by achieving the top audience rating on an animation-focused cable channel in South Korea, following LINE stickers that had repeatedly ranked first in downloads.」
In addition to nationwide promotions, the company specifically expanded the IP domestically and internationally, including by achieving the top audience rating in South Korea. - FY2017-Q2AdvancedAnnual report
「For "Pampaka Pants," in addition to expanding nationwide promotions for national clients, we achieved the top position for official LINE themes, following LINE stickers that had repeatedly ranked first in downloads. For "Shell Employee," we expanded awareness through its continued broadcast as "Asa da yo! Shell Employee" within a morning information and entertainment program broadcast nationwide across a network of 29 stations.」
Specific progress is described in expanding the IP's geographic and media reach, including nationwide promotions, a first-place ranking for official LINE themes and nationwide broadcasting across a 29-station network. - FY2016First statedAnnual report
「For joint ventures with specific media outlets, such as regional television stations, we initially launch in limited regions and through limited media, then expand the regions and media used based on the awareness generated by increasing the IP's exposure.」
The company describes a phased model that starts in limited regions and through limited media, then expands domestically and internationally across multiple media based on awareness and reputation.