Marketing using social characters and digital monetization
First written in FY2016. 22 of 30 entries say "Restated". Latest entry: 2026-11-13.
The whole theme swung hardest in 2019: 1 of 11 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「Going forward, we aim to expand high-gross-margin sales by using external partners to increase the number of planning proposals. We will increase exposure and expand contact points with viewers through social media management, YouTube and distribution of past series. In conjunction with this, we are seeking to develop new revenue channels, including licensing revenue and merchandise sales.」
The company reconfirms IP monetization measures involving an increase in planning proposals through external partners, social media, YouTube, distribution of past series, licensing and merchandise sales. - FY2025-H1RestatedAnnual report
「Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals. Accordingly, we will work to enhance the value of our proprietary IP and aim to generate stable revenue. Specifically, we will implement measures to increase opportunities for exposure in the media through exposure on social media and the distribution of past television series. We also expect the associated licensing revenue to contribute to building a stable revenue base.」
The company reconfirms measures to generate stable revenue through proposals for proprietary IP, the use of external organizations, expanded exposure through social media and distribution of past television series, and licensing revenue. - FY2024RestatedAnnual report
「During the fiscal year, we rolled out various services, including by building new business models using existing IP, expanding sales activities for sales promotion initiatives, and seeking new revenue through the development of new IP.」
The company continues monetization initiatives through new businesses based on existing IP, sales activities for sales promotion and the development of new IP. - FY2024-Q3RestatedAnnual report
「Accordingly, we will strengthen this business and aim to generate stable revenue. Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
The company reconfirms measures to strengthen its social character marketing services by proposing proprietary IP and using external organizations. - FY2024-Q2RestatedAnnual report
「Accordingly, we will strengthen this business and aim to generate stable revenue. Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals. Accordingly, we will work to enhance the value of our proprietary IP and aim to generate stable revenue. Specifically, we will implement measures to increase opportunities for exposure in the media through exposure on social media and the distribution of past television series. We also expect the associated licensing revenue to contribute to building a stable revenue base.」
The company reconfirms measures to pursue stable revenue through proposals for proprietary IP, the use of external organizations, expanded exposure through social media and distribution of past television series, and licensing revenue. - FY2024-Q1RestatedAnnual report
「Accordingly, we will strengthen this business and aim to generate stable revenue. Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals. Accordingly, we will work to enhance the value of our proprietary IP and aim to generate stable revenue. Specifically, we will implement measures to increase opportunities for exposure in the media through exposure on social media and the distribution of past television series. We also expect the associated licensing revenue to contribute to building a stable revenue base.」
The company reconfirms measures to advance social character marketing and enhance IP value through proposals for proprietary IP, the use of external organizations, expanded exposure through social media and distribution of past television series, and licensing revenue. - FY2023-Q3RestatedAnnual report
「Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
The company reconfirms measures to strengthen its social character marketing services by proposing proprietary IP and using external organizations. - FY2022-Q3RestatedAnnual report
「Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
The company reconfirms measures to strengthen its social character marketing services by proposing proprietary IP and using external organizations. - FY2022-Q2RestatedAnnual report
「We will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
For its social character marketing services, the company reconfirms measures to increase the number of proposals by proposing proprietary IP and using external organizations. - FY2022-Q1RestatedAnnual report
「We aim to generate stable revenue by strengthening this business. Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
For its social character marketing services, the company reconfirms measures to increase the number of proposals by proposing proprietary IP and using external organizations. - FY2021AdvancedAnnual report
「Although we had anticipated a decline in demand due to the impact of COVID-19, the increase in business meetings resulting from the widespread adoption and establishment of web conferencing led to new orders, and performance remained solid.」
In the social communications business, the company states that the increase in business meetings resulting from the widespread adoption and establishment of web conferencing led to new orders, identifying a specific factor behind order acquisition during the COVID-19 pandemic. - FY2021-Q3RestatedAnnual report
「During the third quarter of the fiscal year, we continued to roll out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2021-Q2RestatedAnnual report
「Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
The company reconfirms measures to strengthen its social character marketing services by proposing proprietary IP and using external organizations. - FY2021-Q1RestatedAnnual report
「During the first quarter of the fiscal year, we continued to roll out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2020RestatedAnnual report
「We continued to roll out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to monetize digital marketing by expanding exposure for proprietary IP and rolling out a diverse range of services. - FY2020-Q3AdvancedAnnual report
「During the second quarter of the fiscal year, in addition to delivering the smartphone game "I Hate Getting Hurt, So I'll Max Out My Defense: Line Wars," we continued to roll out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
In addition to delivering a new smartphone game, the company expanded IP exposure and diversified its methods of deployment. - FY2020-Q2RestatedAnnual report
「Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
The company reiterates measures to strengthen its social character marketing services and increase the number of proposals by proposing proprietary IP and using external organizations. - FY2019-Q4RestatedAnnual report
「During the third quarter of the fiscal year, we continued to roll out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2019-Q3RestatedAnnual report
「Accordingly, we will work to enhance the value of our proprietary IP and aim to generate stable revenue. Specifically, we will implement measures to increase opportunities for exposure in the media through exposure on social media and the distribution of past television series. We also expect the associated licensing revenue to contribute to building a stable revenue base.」
The company reiterates measures to enhance IP value and stable revenue by expanding exposure for proprietary IP, distributing past television series and generating licensing revenue. - FY2019-Q2RestatedAnnual report
「During the first quarter of the fiscal year, we rolled out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2018AdvancedAnnual report
「We aim to generate stable revenue by strengthening this business. Specifically, we will implement measures including proposing our proprietary IP centered on our flagship IP, "The Secret Society Eagle Talon," and using external organizations to increase the number of proposals.」
In addition to the company's existing use of social characters, it presented specific measures to increase the number of proposals by proposing proprietary IP and using external organizations. - FY2018-Q4RestatedAnnual report
「During the third quarter of the fiscal year, we rolled out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2018-Q3RestatedAnnual report
「During the second quarter of the fiscal year, we rolled out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2018-Q2RestatedAnnual report
「During the first quarter of the fiscal year, we rolled out each service in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment.」
The company continues to roll out services by expanding IP exposure and diversifying its methods of deployment. - FY2017-Q4RestatedAnnual report
「In digital content, we steadily expanded the business by holding a new event for the smartphone game app "Osomatsu-san's Hoarded Money Wars: The NEET Strikes Back," which had recorded 2 million cumulative downloads.」
The company held a new event for a game with 2 million cumulative downloads and continued expanding its digital content business. - FY2017-Q3AdvancedAnnual report
「In digital content, we steadily expanded the business by holding a new event for the smartphone game app "Osomatsu-san's Hoarded Money Wars: The NEET Strikes Back," which had recorded 2 million cumulative downloads. We also began distributing the game app "GANTZ:O/TBR GANTZ:O/Tap Battle Royale," based on the new film "GANTZ:O" from the hugely popular comic "GANTZ," which has sold 21 million copies cumulatively.」
The company held a new event for a game with 2 million cumulative downloads and advanced digital monetization, including by beginning distribution of a GANTZ-related game. - FY2017-Q2AdvancedAnnual report
「During the first quarter of the fiscal year, each service performed steadily in line with the growth in IP value resulting from expanded exposure and diversified methods of deployment. For "The Secret Society Eagle Talon," which celebrates its 10th anniversary this year, we again held "Eagle Talon SHIROZEME" at the national treasure Matsue Castle, an entertainment-style siege tour and Japan's first event of its kind, offering participants a realistic experience of attacking a castle from the Sengoku period. We also released "Inishie Scope," the first VR 360-degree video viewer app to be used at the event, significantly expanding beyond the traditional animation business. For "Pampaka Pants," in addition to expanding nationwide promotions for national clients, we achieved the top position for official LINE themes, following LINE stickers that had repeatedly ranked first in downloads. For "Shell Employee," we expanded awareness through its continued broadcast as "Asa da yo! Shell Employee" within a morning information and entertainment program broadcast nationwide across a network of 29 stations. In digital content, we steadily expanded the business by holding a new event for the smartphone game app "Osomatsu-san's Hoarded Money Wars: The NEET Strikes Back," which had recorded 2 million cumulative downloads, and producing the first LINE pop-up stickers in the "Osomatsu-san" series. In addition, to commemorate the release of the new full-3DCG animated film "GANTZ:O," based on the hugely popular comic "GANTZ," we decided to plan, develop, operate and distribute the smartphone game app "GANTZ: Tap Battle Royale."」
The company expanded the rollout of digital and experiential content derived from existing IP, including a VR app, games, stickers and events, and reported results such as 2 million cumulative downloads and nationwide broadcasting across 29 stations. - FY2016First statedAnnual report
「We provide planning and proposals for advertising and marketing campaigns designed to spread through word of mouth by leveraging the social characteristics of characters, as well as digital content production such as television commercials and online video advertising, and primarily generate advertising and marketing revenue.」
Multiple revenue streams are derived from the IP, including advertising and marketing, apps, games, stickers, licensing, films, events and merchandise.