Building an integrated design organization spanning the front end through business operations
First written in FY2019. 2 of 6 entries say "Raised", first in FY2020. Latest entry: FY2023-Q2.
0 other companies' latest entry also says "Advanced".
- FY2023-Q2AdvancedAnnual report
「To develop design talent (Note 1) and enhance the value of its services, the Company launched a new support program for obtaining the Human-Centered Design Specialist certification administered by HCD-Net, the nonprofit organization Human-Centered Design Organization.」
To strengthen our integrated design organization and customer experience design capabilities, we launched a program supporting employees in obtaining human-centered design specialist certifications. - FY2022AdvancedAnnual report
「As part of its efforts to drive business growth, the company is focusing its sales activities on services that propose an integrated user experience without separating online and offline channels, and services that integrate analysis of advertising and SEO used to drive traffic to owned media to improve their effectiveness.」
The scope of design and customer experience was defined more specifically as an integrated experience spanning online and offline, and was extended to an integrated advertising and SEO analytics service. - FY2021RaisedAnnual report
「We have designated the realization of customer experiences without boundaries between online and offline, such as e-commerce, corporate websites and stores, as a key growth and investment area going forward,」
The scope of design and customer experience expanded from the digital domain to areas spanning online and offline, including e-commerce, corporate websites and stores. - FY2021-Q2RestatedAnnual report
「Under its Group vision, “Creating the future of business through digital technology and creating the future of business with users,” the Group provides services centered on customer experience (CX) to support the optimization of corporate digital marketing and digital transformation. To achieve its FY2022 medium-term vision of becoming “a company that designs business and society by dramatically transforming people’s experiences,” the Group is pursuing three initiatives: strengthening its customer experience (CX) design capabilities, improving business profitability, and investing in growth areas.」
The strengthening of customer experience (CX) design capabilities was reaffirmed as a key initiative toward achieving the FY2022 medium-term vision. - FY2020RaisedAnnual report
「Our group is working to strengthen its comprehensive design capabilities by utilizing external talent and collaborating with other companies.」
The scope was expanded from a design organization spanning the front end through business operations to comprehensive design capabilities that also cover physical areas such as stores, with external talent and collaboration with other companies identified as means of implementation. - FY2019First statedAnnual report
「Building an integrated design organization spanning the front end through business operations」
This was the first disclosure of the challenge of building, through internal training and external partnerships, an organization capable of designing not only the front end of websites and applications but also business and operating processes.