Strengthening the Brand’s Official Website and Advancing Omnichannel Integration
First written in FY2017. 18 of 31 entries say "Advanced", first in FY2018. Latest entry: FY2027-H1.
0 other companies' latest entry also says "Other".
- FY2027-H1The decline in the e-commerce ratio continues.Annual report
「EC transaction volume Consolidated transaction volume 22,120 141,840 15.60 △1.01」
EC transaction volume was ¥22.12 billion, while the EC ratio was 15.60%, down 1.01 percentage points from the same period of the previous year. The company continues to improve its app and invest in OMO. - 2026-06-03WorsenedMonthly
「E-commerce sales were 93.2% of the same month a year earlier.」
E-commerce sales declined year on year, contrasting with the previous improvement in the e-commerce ratio and e-commerce sales. - FY2026Decline in the e-commerce ratioAnnual report
「E-commerce transaction value Consolidated transaction value 48,250 282,226 17.10 △5.15」
E-commerce transaction value was ¥48,250 million, while the e-commerce ratio was 17.10%, down 5.15 percentage points year on year. Investment in app improvements, OMO and the conversion of WOS into a marketplace continued. - 2026-03-04AdvancedMonthly
「In the e-commerce channel, particularly on our WOS website, spring merchandise sales increased due to the promotional effect of the ceremony campaign. During the clearance sale held late in the month, winter merchandise including coats and other heavy clothing sold through smoothly, further lifting total e-commerce sales.」
Promotions and winter sell-through on the company's e-commerce channel lifted February e-commerce sales to 108.5% year on year. - FY2026-H1Decline in the e-commerce ratioAnnual report
「In operating our proprietary sites, we are investing in app functionality improvements and OMO activities and promoting seamless service improvements with directly operated stores in an integrated effort with Brand Business.」
While continuing app improvements and OMO investment, the e-commerce ratio for the interim period was 16.60%, down 4.55 percentage points year on year. - FY2025AdvancedAnnual report
「E-commerce transaction value Consolidated transaction value 49,733 223,545 22.25 +0.47」
E-commerce transaction value was ¥49,733 million and the e-commerce ratio was 22.25%, up 0.47 percentage points year on year. - FY2025-H1AdvancedAnnual report
「In operating our proprietary sites, we are promoting seamless service improvements with directly operated stores in an integrated effort with Brand Business, supported by app functionality improvements and stronger OMO activities.」
We continued app functionality improvements and OMO activities. E-commerce transaction value was ¥22,997 million, the e-commerce ratio was 21.15%, and the year-on-year change was positive 0.87 percentage points. The recovery in the e-commerce ratio, which had declined through the previous year, continued. - FY2025-Q1AdvancedAnnual report
「E-commerce transaction value Consolidated transaction value 11,765 57,539 20.45 0.30」
E-commerce transaction value was ¥11,765 million and the e-commerce ratio was 20.45%, up 0.30 percentage points year on year. The e-commerce ratio, which had declined through the previous year, turned upward. - FY2024-Q3The decline in the e-commerce ratio continues.Annual report
「E-commerce transaction value Consolidated transaction value 34,187 164,654 20.76 △0.48」
E-commerce transaction value was ¥34,187 million and the e-commerce ratio was 20.76%, down 0.48 percentage points year on year. While e-commerce and OMO initiatives continued, the e-commerce mix fell below the previous year's level. - FY2024-Q2The decline in the e-commerce ratio continues.Annual report
「E-commerce transaction value Consolidated transaction value 20,733 102,253 20.28 △0.84」
E-commerce transaction value for the first 2 quarters was ¥20,733 million, and the e-commerce ratio was 20.28%, down 0.84 percentage points year on year. - FY2024-Q1Decline in the e-commerce ratioAnnual report
「E-commerce transaction value Consolidated transaction value 10,689 53,047 20.15 △0.46」
E-commerce transaction value was ¥10,689 million and the e-commerce ratio was 20.15%, down 0.46 percentage points year on year. App functionality improvements and OMO activities continued, but the e-commerce mix fell below the previous year's level. - FY2023AdvancedAnnual report
「E-commerce channels also remained firm at a pace above the previous consolidated fiscal year throughout the year, supported by increased customer numbers resulting from an app renewal and a campaign to acquire new members, continued improvements to app functionality, and stronger OMO activities. 」
App renewal, new-member acquisition, functionality improvements and stronger OMO resulted in e-commerce transaction value of ¥46,267 million, an e-commerce ratio of 21.66%, and a year-on-year increase of 0.91 percentage points. - FY2023-Q3AdvancedAnnual report
「E-commerce channels also remained firm at a pace above the previous year, supported by increased customer numbers resulting from an app renewal and a campaign to acquire new members, continued improvements to app functionality, and stronger OMO (Online Merges with Offline) activities. E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 33,395 157,240 21.24 +0.99」
App renewal, a new-member acquisition campaign, app functionality improvements and stronger OMO activities resulted in e-commerce transaction value of ¥33,395 million, an e-commerce ratio of 21.24%, and a year-on-year increase of 0.99 percentage points. - FY2023-Q2AdvancedAnnual report
「E-commerce channels also remained firm at a pace above the previous year, supported by stronger OMO (Online Merges with Offline) activities led by certain brands.」
We strengthened OMO activities led by certain brands. E-commerce transaction value was ¥20,321 million, the e-commerce ratio was 21.06%, and the year-on-year change was positive 0.29 percentage points. The e-commerce ratio, which had been declining year on year, turned upward in the current quarter. - FY2023-Q1The decline in the e-commerce ratio continues.Annual report
「E-commerce transaction value Consolidated transaction value 10,355 50,427 20.54 △0.18」
E-commerce transaction value was ¥10,355 million and the e-commerce ratio was 20.54%, down 0.18 percentage points year on year. E-commerce continued to be used, but its share fell below the previous year's level. - FY2022The decline in the e-commerce ratio continues.Annual report
「E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 35,550 171,340 20.75 △1.11」
E-commerce transaction value was ¥35,550 million and the e-commerce ratio was 20.75%, down 1.11 percentage points year on year. While e-commerce channels continued to be used, the shift in the sales mix from the previous year's inventory-clearance sales continued. - FY2022-Q3The decline in the e-commerce ratio continues.Annual report
「E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 25,696 126,907 20.25 △1.92」
E-commerce transaction value was ¥25,696 million and the e-commerce ratio was 20.25%, down 1.92 percentage points year on year. While e-commerce channels continued to be used, the ratio declined due in part to changes from the previous year's inventory-clearance sales. - FY2022-Q2The decline in the e-commerce ratio continues.Annual report
「In e-commerce channels, we strengthened sale campaigns last year to clear inventory, whereas this year we pursued a strategy focused on regular-price sales and profitability. E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 16,004 77,079 20.76 △2.94」
While continuing measures focused on profitability through regular-price sales, the e-commerce ratio was 20.76%, down 2.94 percentage points year on year. - FY2022-Q1Decline in the e-commerce ratioAnnual report
「E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 8,370 40,404 20.71 △9.20」
The e-commerce ratio in the first quarter was 20.71%, down 9.20 percentage points year on year. Although e-commerce channels continued to be used, the indicator changed from the previous year. - FY2021AdvancedAnnual report
「E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 38,913 178,031 21.86 +7.73」
Full-year e-commerce transaction value was ¥38,913 million, and the e-commerce ratio was 21.86%, up 7.73 percentage points year on year. - FY2021-Q3AdvancedAnnual report
「As a result of directing more merchandise to e-commerce channels and pursuing sales promotion measures aimed at attracting customers, e-commerce sales accelerated their growth further.」
The redirection of merchandise from store channels to e-commerce channels and sales promotion measures resulted in e-commerce transaction value of ¥29,306 million, an e-commerce ratio of 22.17%, and a year-on-year increase of 9.01 percentage points. - FY2021-Q2AdvancedAnnual report
「In response to changes in customer behavior, including refraining from going out, we promoted activities led by proactive online sales promotion through a company-wide task force, resulting in higher e-commerce sales across all brands.」
We promoted online sales activities across the Company, and e-commerce sales increased for all brands. The e-commerce ratio was 23.70%, up 11.24 percentage points year on year. - FY2021-Q1AdvancedAnnual report
「E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 10,371 34,672 29.91 +17.41」
Customer traffic to e-commerce continued while stores were closed, and the e-commerce ratio rose to 29.91%, up 17.41 percentage points year on year. The sales growth rate also rose month by month, led by our proprietary e-commerce site. - FY2020-Q3AdvancedAnnual report
「Under the e-commerce operations outsourcing business, we operate World Online Store, a directly operated fashion e-commerce site selling our proprietary brands, and worked to strengthen reciprocal customer referrals (O2O) with directly operated stores in Brand Business.」
We continued O2O reciprocal customer referrals between stores and e-commerce, and the e-commerce ratio was 13.16%, up 0.35 percentage points year on year. - FY2020-Q2AdvancedAnnual report
「Under the e-commerce operations outsourcing business, we operate World Online Store, a directly operated fashion e-commerce site selling our proprietary brands, and worked to strengthen reciprocal customer referrals (O2O) with directly operated stores in Brand Business.」
We continued to strengthen O2O reciprocal customer referrals between directly operated stores and e-commerce, and the e-commerce ratio was 12.47%, up 0.12 percentage points year on year. - FY2020-Q1AdvancedAnnual report
「Under the e-commerce operations outsourcing business, we operate World Online Store, a directly operated fashion e-commerce site selling our proprietary brands, and worked to strengthen reciprocal customer referrals (O2O) with directly operated stores in Brand Business. E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 7,568 60,538 12.50 +0.23」
We continued to strengthen O2O between directly operated stores and e-commerce, and the e-commerce ratio rose 0.23 percentage points year on year to 12.50%. - FY2019AdvancedAnnual report
「Based on WPC members' purchasing patterns, customers who purchase through both stores and e-commerce have annual purchasing amounts more than 3 times those of customers using a single channel, demonstrating a customer-retention effect. By strengthening O2O through reciprocal customer referrals between store and e-commerce customers, we will improve both customer satisfaction and customer sales.」
Customers purchasing through both stores and e-commerce had annual purchasing amounts at least 3 times those of single-channel customers, demonstrating the effects and direction of strengthening O2O and CRM. The e-commerce ratio increased by 0.70 percentage points year on year to 13.02%. - FY2019-Q3AdvancedAnnual report
「Under the e-commerce operations outsourcing business, we operate World Online Store, a directly operated fashion e-commerce site selling our proprietary brands, and worked to strengthen reciprocal customer referrals (O2O) with directly operated stores in Brand Business. E-commerce ratio Amount (¥ million) % Year-on-year change E-commerce transaction value Consolidated transaction value 24,174 188,723 12.81 +0.62」
We continued to strengthen O2O reciprocal customer referrals between our e-commerce site and directly operated stores, and the e-commerce ratio increased by 0.62 percentage points year on year to 12.81%. - FY2019-Q2AdvancedAnnual report
「Under the e-commerce operations outsourcing business, we operate World Online Store, a directly operated fashion e-commerce site selling our proprietary brands, and worked to strengthen reciprocal customer referrals (O2O) with directly operated stores in Brand Business.」
We specifically strengthened O2O reciprocal customer referrals between our e-commerce site and directly operated stores. E-commerce accounted for 12.35% of consolidated transaction value, up 0.76 percentage points year on year. - FY2018AdvancedAnnual report
「The Group has a membership organization called World Premium Club (WPC), with 8.15 million registered members, including 6.80 million active members over the most recent year. WPC provides a high-quality membership base supporting O2O through the integration of offline (stores) and online (e-commerce) channels.」
We are implementing CRM and O2O initiatives using the WPC membership base, including reciprocal customer referrals and reductions in missed sales opportunities and inventory losses through the linkage of store and e-commerce inventory data. The e-commerce ratio increased by 1.29 percentage points year on year to 12.32%. - FY2017First statedAnnual report
「In our growing e-commerce business, we enhanced growth by strengthening official brand websites and promoting an omnichannel model integrating online and physical stores.」
Identifies strengthening official brand websites and integrating online and physical stores as growth initiatives for the e-commerce business.