Strengthening development of safety sneakers

「For footwear, for which additional production had temporarily been halted because profitability had deteriorated, we resumed production of core products after establishing a path to profitability through measures such as developing new factories. Sales have also begun to recover as products have arrived and been put back on sale.」

「In footwear, we received strong demand, particularly from transportation operators supporting stay-at-home consumption during the pandemic. We focused on selling products combining functionality, design and price competitiveness, and worked to strengthen sales of highly functional, competitively priced work boots, thereby expanding sales and market share.」

「In footwear, we strengthened sales of newly launched, highly functional, low-priced rubber boots and introduced safety shoes emphasizing design, price competitiveness, functionality and practicality. We also expanded the color range of existing products and focused on stimulating demand through synergies with workwear.」

「In footwear, in addition to safety shoes combining functionality and design, we introduced highly functional, low-priced rubber boots and focused on expanding sales and earnings through new-market development.」

「In footwear, in addition to conventional safety shoes, we newly launched highly functional, low-priced rubber boots and focused on expanding sales and earnings by broadening the product lineup and developing new markets.」

「In footwear, we strengthened product development, launched casual safety shoes and focused on increasing orders, while raising awareness of 自重堂 safety shoes and working to expand sales and earnings.」

「In footwear, we used visuals featuring actor Hayato Ichihara, the image character for Z-DRAGON, to expand sales and earnings, while working to strengthen orders from corporate customers.」

「In footwear, we strengthened the Z-DRAGON product rollout and focused on sales promotion by effectively using visuals featuring its image character, actor Hayato Ichihara.」

「In footwear, we strengthened development of products combining design and functionality with price competitiveness, while intensifying promotional activities for Z-DRAGON safety shoes featuring actor Hayato Ichihara as the image character, and worked to expand sales.」

「In footwear, we strengthened product development and focused on expanding products combining design, functionality and price competitiveness, while working to increase orders from both individual and corporate customers.」

「In footwear, we strengthened the rollout of products combining design, functionality and price competitiveness, conducted active sales activities and intensified the development of new sales channels to expand sales from both individual and corporate demand.」

「In footwear, we strengthened product development focused on products combining design, functionality and price competitiveness, targeting expanded orders from both individual and corporate customers.」

「In footwear, we enriched our range of products combining design, functionality and price competitiveness to meet corporate demand and strengthened sales efforts, thereby expanding corporate orders while developing new distribution channels and business relationships.」

「In footwear, we launched many new products and worked to expand corporate as well as individual demand, while developing new distribution channels and expanding business relationships.」

「In footwear, we strengthened our range of products combining design, functionality and price competitiveness, while seeking to expand orders from corporate customers as well as individual customers.」

「In footwear, we strengthened the Z-DRAGON brand by expanding its product range, while also broadening sales beyond individual purchases to capture corporate demand.」

「We have also sought to expand our market share by launching the new footwear brand Genba no Gensan and strengthening our range of competitively priced products.」

「In particular, Z-DRAGON continued to launch competitively priced new products in safety footwear as well as workwear and worked to expand market share.」

「In particular, for the global strategic brand Z-DRAGON, launched last year, we introduced new products not only in workwear but also in safety footwear, enabling total proposals and pursuing sales growth through synergies.」

「We will further strengthen the development of safety sneakers.」