Improving brand awareness and market share through advertising

「Advertising expenses were controlled through a review of advertising and promotional activities, among other measures.」

「We actively promoted the unchanged prices and worked to secure sales and earnings through market share growth and higher unit sales.」

「Although production costs have risen due to higher labor and raw material prices in China and Southeast Asia, we have kept selling prices unchanged while competitors in the same industry have raised prices successively, in order to support distributors that underpin the industry and revitalize the industry as a whole.」

「While thoroughly pursuing further cost reductions and working to secure profits, we have proactively made necessary investments, including in strengthening advertising and promotional activities, to raise brand awareness and focus on expanding sales and profits.」

「We will proactively promote products aligned with the SDGs and sustainability and work to expand sales and profits.」

「We have proactively promoted a diverse range of functional products and worked to expand orders.」

「For the Z-DRAGON brand, we developed workwear combining functionality and design with compelling pricing, conducted efficient advertising and promotional activities centered on social media, and worked to expand orders from both individual and corporate customers.」

「For the Jawin brand, we focused on expanding the fan base, sales and profits by making maximum use of the public profile of its image character, Tsuyoshi Shinjo (新庄剛志), to raise brand awareness, and by offering casual workwear that combines the functionality of workwear with fashion suitable for everyday wear.」

「For the Jawin brand, we have developed higher-grade casual workwear incorporating fashion as well as functionality. We have actively used the “BIGBOSS” effect of image character Tsuyoshi Shinjo (新庄剛志) to further raise brand awareness, while working to expand the fan base beyond workwear with a view to everyday wear, together with the resulting expansion of sales and profits.」

「For the Jawin brand, we actively capitalized on the “BIGBOSS” effect associated with its image character, Tsuyoshi Shinjo, using distributors' stores and websites to further raise brand awareness and expand sales and market share.」

「We placed an avatar of “BIGBOSS” Tsuyoshi Shinjo (新庄剛志) on our website and actively used it on websites and in workshops and stores as a sales promotion tool for distributors. We focused on promotional activities to raise awareness of the Jawin brand and expand sales.」

「For the next-generation strategic brand Jawin, sales, particularly of new products, remained strong, partly due to the “BIGBOSS” effect following the appointment of its image character, Tsuyoshi Shinjo (新庄剛志), as manager of the Hokkaido Nippon-Ham Fighters.」

「We strengthened advertising and promotional activities using social media and other channels. For the next-generation strategic brand Jawin and the global strategic brand Z-DRAGON, we conducted social media-linked sales campaigns and focused on expanding the fan base for our brands.」

「We will also strengthen advertising and promotional activities using social media and other channels to deepen penetration of our brands among users and expand sales and profits.」

「To capture replacement demand for corporate uniforms, we have worked to win contracts by proactively promoting our comprehensive strengths, including our product offering, inventory capacity and customer support, under the “JICHODO with everything in stock” concept, where ordered products are always immediately available.」

「We have worked to secure sales and profits by proactively promoting the strengths of our company and products, including their design, functionality and price competitiveness, and expanding market share.」

「In addition to the three core brands JICHODO, the core brand, Jawin, the next-generation strategic brand, and Z-DRAGON, the global strategic brand, we will also actively conduct advertising and promotional activities for the healthcare and nursing-care wear brand WHISeL through cross-media initiatives centered on our website, with the aim of expanding sales and profits by raising brand awareness.」

「In our advertising and promotional activities, we have also focused on expanding our exposure through social media and other channels, in addition to conventional magazine and transit advertising.」

「We have worked to expand sales and profits by conducting proactive sales activities under the “JICHODO with everything in stock” concept, supported by ample inventory, while strengthening sales promotion through advertising and promotional activities.」

「We have focused on the three brands JICHODO, the core brand, Jawin, the next-generation strategic brand, and Z-DRAGON, the global strategic brand, actively conducting advertising and promotional activities across various media to raise brand awareness and expand sales and profits.」

「We continued to conduct active advertising, worked to raise awareness of JICHODO, Jawin and Z-DRAGON, and pursued sales and earnings growth.」

「Proactive advertising and promotional activities across various media have raised brand awareness, and support for our products is increasing even in the expanding online market.」

「We newly appointed actor Ichihara Hayato (市原隼人) as an image character to raise brand awareness. Together with Tsuyoshi Shinjo (新庄剛志), the image character for the next-generation strategic brand Jawin, we are actively conducting advertising and promotional activities.」

「For Z-DRAGON, we appointed actor Ichihara Hayato (市原隼人) as its image character to raise brand awareness. Together with Tsuyoshi Shinjo (新庄剛志), the image character for Jawin, we are actively conducting PR activities.」

「We have actively conducted advertising and promotional activities to gain support from a broad user base, raise brand awareness and expand sales and profits.」

「We have actively conducted advertising and promotional activities so that our products will also be supported in the expanding online retail market.」

「We will continue to strengthen product development and further expand our advertising and promotional activities to enhance the strength of the JICHODO, Jawin and Z-DRAGON brands beyond previous levels.」

「We have worked to expand sales and profits by strengthening product development, actively launching new products, continuing advertising and promotional activities, raising brand awareness and stimulating demand.」

「We have worked to develop products that sell by paying close attention to every detail and accurately identifying customer needs, while also conducting proactive advertising and promotional activities, including campaigns to promote new products, to develop our brands and raise brand awareness.」

「We have worked to develop our own brands and raise brand awareness, including through proactive advertising and promotional activities.」

「The company continued to conduct active advertising activities, including promotional campaigns for new products, to improve brand recognition, while working to expand sales and market share by enhancing its corporate image.」