Developing and strengthening proprietary brands

「The company actively promoted a range of functional and environmentally friendly products suited to users’ diverse workplaces and working environments and supporting comfortable work, including electric fan-equipped wear and 空調服 for heatstroke prevention and FEVER GEAR ADVANCE heated wear, which uses temperature-adjustable heating elements to warm the body and cope with cold environments, working to uncover demand and expand orders.」

「Based on the basic philosophy of supporting working people, the company will continue developing and strengthening sales of products that working people genuinely need, including products combining workwear functionality and design with competitive pricing, as well as products addressing the SDGs and sustainability.」

「Under the JICHODO brand, as a traditional core workwear brand, the company actively promoted a range of functional and environmentally friendly products that adapt to users’ diverse workplaces and working environments and support their business and environmental initiatives, working to uncover demand and expand orders. Under the Z-DRAGON brand, it offered competitively priced workwear combining functionality, including ease of movement from high stretchability, with stylish design, and focused on expanding orders from both individual and corporate customers through efficient advertising activities centered on social media.」

「The company also launched the AI brand, a new brand that uses AI in product development, and focused on introducing new technologies with an eye to the future.」

「Under the JICHODO core brand, in addition to the previously mentioned environmentally friendly workwear JICHODO Field Message Green, the company actively promoted a range of functional products suited to users’ diverse workplaces and working environments that improve work safety and efficiency, seeking to expand orders. Under the Z-DRAGON brand, it strengthened the rollout of environmentally friendly Z-DRAGON GREEN workwear and offered highly stretchable casual workwear for various worksites, seeking to expand orders from both individual and corporate customers.」

「For JICHODO, as a traditional core workwear brand, we promoted a diverse range of functional products adapted to users' various workplace and working environments, supporting their business activities, and worked to stimulate demand and expand orders. For Jawin, we offered fashionable, stylish products for adults, further raised brand awareness and focused on expanding sales and earnings. For Z-DRAGON, we offered workwear combining functionality, design and price competitiveness, conducted efficient advertising centered on social media, and expanded orders from both individual and corporate customers.」

「The company newly launched the Z-DRAGON GREEN and JICHODO Field message GREEN brands and strengthened the rollout of environmentally friendly products that can contribute to achieving the SDGs. These products use plant-derived fibers, or bio-based materials, in their fabrics, as well as environmentally considerate materials such as biomass materials and recycled paper for accompanying bags, labels and other items.」

「Under the 3 core brands JICHODO, Jawin and Z-DRAGON, the company worked to strengthen sales to working women by expanding unisex products with added women’s sizes. Under the FEVER GEAR ADVANCE heated-gear brand, which offers products such as heated vests with built-in heating elements, it upgraded quality and performance from last year’s autumn/winter selling season.」

「For its heated-gear brand offering heated vests with built-in heating elements and heated pads attachable to any clothing, the company upgraded quality and performance from this autumn/winter selling season and newly rolled out FEVER GEAR ADVANCE, working to expand market share and develop new distribution routes.」

「Under the Z-DRAGON brand, the company strengthened the rollout of products combining a stylish design with workwear functionality, including stretch properties, and focused on expanding orders for corporate uniforms in addition to sales to fashion-conscious individual workers.」

「The company will actively roll out the significantly improved FEVER GEAR ADVANCE heated-wear brand and the “BIGBOSS” vest, which has been well received by retail customers, from this autumn/winter selling season, focusing on developing new distribution channels in addition to existing workwear sales outlets.」

「Under the new FEVER GEAR brand, launched from the autumn/winter selling season, the company offered heated vests with built-in heating elements and heated pads attachable to any clothing to support comfortable work even in severe cold, working to develop new markets in addition to selling into the existing workwear market.」

「Under the Jawin next-generation strategic brand, sales of new products performed strongly, partly due to the “BIGBOSS” effect following the appointment of its image character, Tsuyoshi Shinjo (新庄 剛志), as manager of the Hokkaido Nippon-Ham Fighters. Under the Z-DRAGON global strategic brand, the company offered competitively priced products combining workwear functionality with stylish design, including products made from stretch denim with excellent strength, durability and elasticity. These products were supported by a broad range of age groups, particularly younger consumers, and sales increased substantially. Under the new FEVER GEAR brand, the company launched heated vests with built-in heating elements and heated pads attachable to any clothing, working to strengthen sales and expand distribution channels. The products’ functionality for various cold environments and competitive pricing received high market praise and contributed to higher sales and profits.」

「Under the Jawin brand, the company added women’s sizes to popular products and worked to promote sales to women, while increasing exposure for its image character, Tsuyoshi Shinjo (新庄 剛志), on social media and other channels to expand demand. Under the Z-DRAGON brand, sales performed strongly following the rollout of attention-grabbing, stylish products such as compression wear and stretch denim. It also launched the new FEVER GEAR brand for adapting to various cold environments, offering heated vests with built-in heating elements and heated pads that can be attached to any clothing.」

「The company will further strengthen product development capabilities for the JICHODO core brand, Jawin next-generation strategic brand, Z-DRAGON global strategic brand and WHISeL medical and care wear brand, developing products that accurately capture the needs of the times and actively launching them into the market to stimulate demand.」

「In consumer-focused sales centered on the Jawin next-generation strategic brand and Z-DRAGON global strategic brand, the company strengthened the market rollout of stylish casual workwear that meets user needs. Following Jawin, it also repriced some spring/summer products under Z-DRAGON to align with market prices from the spring/summer selling season, seeking to further expand orders.」

「For the Jawin next-generation strategic brand targeting younger users, sales performed well after the repricing of some products, mainly compression wear, to align with market prices. For the Z-DRAGON global strategic brand, stylish, competitively priced products were supported by a broad range of age groups, particularly younger consumers, and sales increased substantially.」

「Sales to individual customers through distributors grew steadily, centered on Jawin and Z-DRAGON, and the heated fan-equipped "空調服" for heatstroke prevention also performed well.」

「For Jawin, new products developed for younger users performed well, and sales grew strongly after selected products, mainly compression wear, were repriced to align with market prices. Z-DRAGON also saw strong sales of new products, with sales expanding steadily through shops and online retailers.」

「Centered on the core brand Jichodo, the next-generation strategic brand Jawin and the global strategic brand Z-DRAGON, we launched highly functional products that users want, based on each brand concept.」

「For JICHODO, we focused on developing and launching highly functional products, such as stretch products, that users want, thereby stimulating demand. For Jawin, whose image character is former major leaguer Tsuyoshi Shinjo, we launched stylish casual new products and conducted promotional campaigns. For Z-DRAGON, whose image character is actor Hayato Ichihara, we launched stylish new products while emphasizing functionality, including stretch, product anti-static properties and compatibility with full-harness use, and worked to expand sales and earnings and raise brand awareness.」

「We also expanded the heated fan-equipped workwear "空調服," a product for coping with extreme heat and heatstroke, under the Jawin and Z-DRAGON brands, which are highly regarded by users, and worked to meet diverse customer needs by selling workwear that is both cooler and more stylish.」

「To ensure that our products would also be supported in the expanding online sales market, we actively advertised across various media, centered on JICHODO, Jawin and Z-DRAGON, worked to raise brand awareness and pursued sales and earnings growth.」

「We continued to conduct active advertising, worked to raise awareness of JICHODO, Jawin and Z-DRAGON, and pursued sales and earnings growth.」

「In our working business, sales increased substantially as a result of appointing actor Hayato Ichihara as the image character for the global strategic brand Z-DRAGON. For the next-generation strategic brand Jawin, whose image character is former major leaguer Tsuyoshi Shinjo, and for our core brand JICHODO, active advertising across various media raised brand awareness and increased support for our products in the expanding online market.」

「Sales of the Z-DRAGON brand continued to perform well.」

「In particular, to raise awareness of Z-DRAGON, we appointed actor Hayato Ichihara as its image character.」

「In response to the expanding online retail market, we actively conducted advertising for JICHODO, Jawin and Z-DRAGON to gain support from more users, raise brand awareness and expand sales and earnings.」

「In our working business, we actively conducted advertising to ensure that our products would also be supported in the expanding online retail market. Centered on the core brand JICHODO, the next-generation strategic brand Jawin and the global strategic brand Z-DRAGON, we worked to raise brand awareness and strengthen brand and product appeal by actively launching new products in line with each brand concept.」

「More users are specifically choosing our brands, and awareness of our proprietary brands is steadily increasing.」

「We have also sought to expand our market share by launching the new footwear brand Genba no Gensan and strengthening our range of competitively priced products.」

「We strengthened product development and worked to expand sales and earnings by actively launching new products to stimulate demand. In particular, Z-DRAGON introduced competitively priced new products in safety footwear as well as workwear and worked to expand market share. JICHODO continued to offer products combining functionality and design under the theme "supporting working people." Jawin also introduced new products adapted to the growing casualization of workwear. We worked to develop products that sell by focusing on detail and accurately capturing customer needs, while actively conducting advertising and promotional activities, including campaigns for new products, to develop our proprietary brands and raise awareness.」

「In particular, under the global strategic brand “Z-DRAGON,” launched last year, we introduced new products not only in working wear but also in safety footwear, enabling total solutions and seeking to expand sales through synergies. Under the core brand “JICHODO” and next-generation strategic brand “Jawin,” we developed competitively priced products combining functionality and design under the theme “supporting working people,” while actively conducting advertising and promotional activities to develop the proprietary brands and raise brand awareness.」

「We are developing and strengthening our proprietary brands, centered on the “JICHODO,” “Jawin” and “Z-DRAGON” brands.」