Review of Product and Pricing Strategies for Domestic SC Business Formats
First written in FY2018-Q3. 16 of 30 entries say "Advanced", first in FY2019-Q2. Latest entry: 2026-10-15.
9 other companies' latest entry also says "Restated".
- FY2027-H1AdvancedAnnual report
「Meanwhile, customer traffic at AZUL BY MOUSSY began to recover in the latter half of the first half due to the effects of marketing and product reviews, but sales in the first half have not been sufficient to offset the decline in the first half.」
For AZUL BY MOUSSY, an SC brand, marketing and product reviews led to a recovery in customer traffic from the latter half of the first half. However, for the first half as a whole, this did not offset the decline in sales during the first half. - 2026-07-15WorsenedEarnings
「Meanwhile, AZUL BY MOUSSY, which is undergoing a turnaround, is still in the process of fundamentally reviewing its product development and marketing strategies, resulting in mismatches with existing customers and other issues.」
The AZUL BY MOUSSY turnaround is continuing, but mismatches with existing customers arose while product development and marketing were being reviewed. - FY2026AdvancedAnnual report
「We will introduce the product planning and brand communications expertise of well-performing brands, enhance brand value and customer attraction, and restore sales.」
As a recovery measure for AZUL BY MOUSSY, the company presented a specific initiative to introduce the product planning and brand communications expertise of well-performing brands. - FY2026-H1AdvancedAnnual report
「Gross profit on sales was supported by tighter, systematic procurement controls and the promotion of early conversion of inventory into cash in line with inventory conditions, which significantly curbed inventory valuation losses year on year.」
The response to product and pricing strategies expanded to include planned purchasing controls and early monetization based on inventory levels, leading to a substantial reduction in inventory valuation losses. - FY2025Response expanded to planned inventory clearance, including secondary channelsAnnual report
「We promoted sales aimed at efficient monetization and sought to sell through inventory in a planned manner by utilizing secondary sales channels, among other measures. However, we were unable to fully absorb the increase in purchase costs, and gross profit from the domestic business for the consolidated fiscal year was 95.8% of the previous year’s level, falling below the previous year.」
In addition to sales at appropriate prices and reduced discounting, the company explicitly disclosed planned inventory sell-through using secondary sales channels. However, it was unable to absorb the increase in purchase costs, and domestic gross profit was 95.8% of the previous year’s level. - FY2025-Q1Gross profit margin deteriorated as the sell-through rate declined despite sales at appropriate pricesAnnual report
「We focused on sales at appropriate prices, but the sell-through rate declined, affecting the gross profit margin.」
Although we continued selling at appropriate prices, the decline in the sell-through rate adversely affected the gross profit margin. - FY2024RestatedAnnual report
「We also promoted initiatives including curbing discounting, focusing on sales at appropriate prices and reducing the purchase cost ratio.」
Measures to improve the profitability of the domestic business through reduced discounting, sales at appropriate prices and a lower purchase cost ratio continue. - FY2023ReframedAnnual report
「Looking ahead to the future shape of the business after the pandemic, we will work to enhance brand competitiveness. We will strengthen our e-commerce channels and product planning capabilities, among other initiatives, and promote enhancements by brand and by channel. We will also undertake rebranding aligned with the market, with the aim of improving brand value and recognition. We will carry out store closures and openings suited to the new normal, concentrating resources on areas that should be strengthened going forward.」
The scope of the explanation expanded from product and pricing measures in the existing SC channel to the restructuring of the domestic business, including post-pandemic brand competitiveness, e-commerce channels, rebranding and store closures and openings. - FY2023-Q3AdvancedAnnual report
「Although higher raw material prices and the rapid depreciation of the yen affected costs, the company continued to restrain sales promotions and prioritise full-price sales. As a result, domestic sales and domestic gross profit for the cumulative third-quarter consolidated period exceeded the previous year.」
Amid rising raw material and foreign exchange costs, the company continued to curb discounting and focus on full-price sales, resulting in domestic sales and domestic gross profit exceeding the same period of the previous year. - FY2022-Q3AdvancedAnnual report
「In the third quarter, customer traffic recovered following the lifting of the state of emergency, while temperatures also fell and full-price sales of outerwear and other products performed well.」
In connection with product and pricing strategies in the domestic SC channel and other businesses, full-price sales of outerwear and other products performed well as temperatures fell and customer traffic recovered. - FY2021-Q2AdvancedAnnual report
「Slower recovery in customer traffic, particularly in urban areas, calls for refraining from returning home during the Obon holiday, and unsettled weather also had an impact. Although the cash conversion rate improved as discount sales were restrained, domestic sales and domestic gross profit fell below the prior-year level.」
Although the company disclosed the specific effect of an improved sell-through rate resulting from reduced discounting, domestic sales and domestic gross profit fell below the same period of the previous year. - FY2020AdvancedAnnual report
「At shopping-center brands, measures including curbing purchases of winter clothing, strengthening mid-season apparel and optimizing selling prices proved effective, and sales began to recover in the second half.」
In the SC channel, sales began to recover in the second half as a result of measures including curbing purchases of winter clothing, strengthening mid-season apparel and optimizing selling prices. - FY2020-Q3AdvancedAnnual report
「At the shopping-center brand “AZUL BY MOUSSY,” optimizing the timing and volume of product launches proved effective, and sales and customer numbers began to recover from August onward.」
As a specific measure addressing same-store challenges in the SC channel, optimizing the timing and volume of product launches proved effective, and sales and customer numbers for AZUL BY MOUSSY began to recover from August onward. - FY2020-Q2AdvancedAnnual report
「Sales and customer numbers for the shopping-center brand “AZUL BY MOUSSY,” which had remained sluggish, began to recover.」
Regarding the same-store challenges facing shopping-center brands, the company disclosed progress in the form of a recovery trend in sales and customer numbers for AZUL BY MOUSSY. - FY2020-Q1RestatedAnnual report
「With the aim of developing products that customers would purchase at full prices, we strengthened the development of core products and reviewed the product mix. As a result, during the cumulative consolidated period, sales of shopping-center apparel brands including “AZUL BY MOUSSY” fell below the previous year, although」
While sales of shopping-center brands fell below the previous year, we continued to develop products and review the product mix with an emphasis on selling at full prices. - FY2019-Q3RestatedAnnual report
「Improvement in the gross profit margin through reduced discounting and an improved purchase cost ratio」
To improve profitability in the SC channel and other businesses, we continue to improve the gross profit margin by reducing discounting and improving the purchase cost ratio. - FY2019-Q2AdvancedAnnual report
「We continued to strengthen the development of core products and review our product mix. During the cumulative period, brands including MOUSSY, ENFÖLD and STACCATO performed well. As a result, same-store sales declined only slightly year on year, while the gross profit margin improved through reduced discounting and an improved purchase cost ratio」
In addition to product development and reviewing the product mix, we reduced discounting and improved the purchase cost ratio, leading to an improvement in the gross profit margin. - FY2018Television advertising had limited effectAnnual report
「We ran television commercials as a measure to address the year-on-year decline in the number of customers purchasing at existing stores, but they did not produce sufficient results in improving customer numbers.」
Television commercials were implemented in response to same-store sales and customer numbers in the SC channel, but did not result in sufficient improvement. - FY2018-Q3First statedAnnual report
「We worked to restore performance by reviewing our product and pricing strategies, among other measures.」
As a specific response to the year-on-year decline in same-store sales in the SC channel, which accounts for more than 50% of domestic sales, the company disclosed for the first time that it had reviewed its product and pricing strategies.