Expansion of e-commerce and outlet stores
First written in FY2017-Q3. 18 of 39 entries say "Softened", first in FY2018-Q2. Latest entry: 2026-10-16.
No other company in this theme has enough history to compare yet.
- 2026-10-16Softenedwww.fashionsnap.com
「そのほか、6月に導入した新システムの初期トラブルによりECの出荷遅延が発生したことで、EC売上高は前年同期比89.4％に落ち込んだ。」
EC拡大施策は、システム障害による出荷遅延と売上減少により上期に後退した。 - FY2027-H1SoftenedAnnual report
「Revenue from the domestic business was 94.1% of the prior-year period (stores: 94.9%; EC: 89.4%).」
EC revenue was 89.4% of the prior-year period, marking a shift to a decline from the year-on-year growth that had continued through FY2026. Progress in expanding EC sales, along with store sales, has receded. - FY2026SoftenedAnnual report
「E-commerce sales fell below the previous year.」
Full-year online sales were ¥10,380 million, or 93.7% year on year, reversing from the above-previous-year performance that had continued through FY2025. - FY2026-H1SoftenedAnnual report
「Domestic business sales were 96.3% year on year (store sales: 97.1%; e-commerce sales: 95.8%).」
Domestic e-commerce sales fell to 95.8% year on year, reversing from the above-previous-year e-commerce sales growth that had continued through the previous fiscal year. - FY2025AdvancedAnnual report
「In the Group's domestic business, store sales were 96.0% year on year, while e-commerce sales exceeded the previous year at 102.3% year on year.」
E-commerce sales were 102.3% year on year, while online sales were ¥11,080 million, or 102.8% year on year, remaining above the previous year. - FY2025-H1AdvancedAnnual report
「In addition, third-party e-commerce grew, with e-commerce sales increasing to 102.1% year on year.」
Growth in third-party e-commerce brought e-commerce sales to 102.1% year on year, indicating progress above the previous year. - FY2025-Q1SoftenedAnnual report
「Third-party e-commerce also grew, with e-commerce sales increasing to 100.5% year on year.」
E-commerce sales exceeded the previous year, but remained at 100.5% year on year, slowing from the high growth rate recorded through the previous fiscal year. - FY2024SoftenedAnnual report
「Online sales (¥ million) 10,783 101.0」
Online sales increased to 101.0% year on year, but the growth rate slowed from e-commerce sales of 101.7% year on year in the third quarter. - FY2024-Q3SoftenedAnnual report
「Store sales increased to 104.5% year on year, while e-commerce sales increased to 101.7% year on year.」
Both store and e-commerce sales exceeded the previous year, but their year-on-year growth rates slowed from 107.9% for stores and 103.0% for e-commerce in the previous quarter. - FY2024-Q2AdvancedAnnual report
「Demand for summer items increased as temperatures remained higher than normal, with store sales rising to 107.9% of the prior-year level and e-commerce sales to 103.0%.」
E-commerce sales reached 103.0% year on year, with growth above the previous year continuing. - FY2024-Q1AdvancedAnnual report
「Third-party e-commerce also grew, with e-commerce sales increasing to 108.6% year on year.」
Growth in third-party e-commerce brought e-commerce sales to 108.6% year on year. - FY2023SoftenedAnnual report
「E-commerce sales also increased to 101.2% year on year」
E-commerce sales exceeded the previous year, but the growth rate declined from 110.6% year on year in the previous fiscal year, slowing the pace of expansion. - FY2023-Q3RestatedAnnual report
「Although the company strengthened e-commerce initiatives such as live commerce through e-commerce channels including TikTok」
In the China business, the company continued to strengthen its e-commerce channels including TikTok and live commerce initiatives, but the China business as a whole reported lower sales and lower profit. - FY2023-Q2AdvancedAnnual report
「Although the company strengthened e-commerce initiatives such as live commerce through new e-commerce channels including TikTok」
In the China business, the company added new e-commerce channels including TikTok and strengthened e-commerce initiatives such as live commerce. - FY2023-Q1AdvancedAnnual report
「Although restrictions on activity associated with the spread of COVID-19 in China had an impact, the company expanded its channels to TikTok and others and focused on e-commerce sales」
In the China business, the company expanded its sales channels to TikTok and others and made concrete progress in focusing on e-commerce sales. - FY2022AdvancedAnnual report
「E-commerce sales also rose to 110.6% of the previous year, as OMO initiatives using social media proved effective.」
OMO initiatives using social media proved effective, driving e-commerce sales above the previous year. Annual online sales were ¥10,508 million, or 110.9% of the previous year. - FY2022-Q3AdvancedAnnual report
「E-commerce sales also remained firm, rising to 112.6% of the previous year.」
E-commerce sales reached 112.6% of the previous year, with growth above the previous year continuing. - FY2022-Q2AdvancedAnnual report
「Domestic e-commerce sales showed growth above the previous year, driven by efforts to strengthen live commerce and other initiatives」
The company strengthened live commerce and other initiatives, and domestic e-commerce sales showed growth above the previous year. - FY2022-Q1AdvancedAnnual report
「Regarding domestic mail-order sales, the company has actively pursued initiatives such as Instagram Live during periods when stores were closed, continuing to post growth above the previous year.」
The company continued to exceed the previous year's domestic online sales even while its stores were closed, through initiatives such as Instagram Live. - FY2021AdvancedAnnual report
「The company has significantly increased domestic mail-order sales by strengthening e-commerce initiatives that leverage the sales capabilities of Staff Start, live commerce and other channels. Online sales (¥ million): 9,477; 121.2%.」
E-commerce initiatives including Staff Start and live commerce were strengthened, and online sales were ¥9,477 million, or 121.2% of the same period of the previous year. - FY2021-Q3AdvancedAnnual report
「Domestic mail-order sales increased year on year.」
While domestic store sales remained sluggish, domestic mail-order sales continued to exceed the previous year. - FY2021-Q2AdvancedAnnual report
「Domestic mail-order sales increased year on year.」
While store sales remained sluggish, domestic mail-order sales were reported to have exceeded the previous year. - FY2021-Q1AdvancedAnnual report
「E-commerce sales, which captured stay-at-home demand, significantly exceeded the previous year, while sales in May, when some requests for stores to suspend operations were lifted, gradually recovered.」
E-commerce sales significantly exceeded the previous year by capturing stay-at-home demand while stores were closed. - FY2020AdvancedAnnual report
「From the second half of the fiscal year, the company began operating initiatives to strengthen integration between its own e-commerce site and all company-operated stores of its core brands, including displaying store inventory on the e-commerce site, automatically linking store inventory with in-house mail-order inventory, and enabling in-store payment for e-commerce inventory.」
As part of its e-commerce expansion, the company began operating inventory and payment integration between its own e-commerce site and all company-operated stores of its core brands in the second half of the fiscal year. Annual online sales were ¥7,818 million. - FY2018SoftenedAnnual report
「In the e-commerce business, combined sales from the company's own and third-party e-commerce channels exceeded the previous year's sales, but sales through the company's own e-commerce channel fell below the previous year due to technical problems arising from the renewal of the e-commerce system.」
Total online sales were ¥7,512 million, or 100.9% of the same period of the previous year, but the company's own e-commerce sales fell below the previous year due to technical problems associated with the system renewal. - FY2018-Q3AdvancedAnnual report
「The in-house mail-order business, which experienced a system failure in July, achieved stable operations during the quarter through server expansion and additional system upgrades, and sales are now recovering.」
Following the e-commerce system failure, stable operations were achieved through server expansion and additional upgrades, and a recovery in sales was reported. - FY2018-Q2SoftenedAnnual report
「The e-commerce business also saw a slight year-on-year decline in revenue due in part to the impact of a temporary system failure related to an update of the e-commerce platform.」
Progress in e-commerce expansion fell slightly below the previous year due to a temporary system failure associated with the platform update. - FY2018-Q1RestatedAnnual report
「Strengthening the e-commerce system」
Strengthening the e-commerce system remains a stated initiative. There was no mention of outlet stores for the quarter. - FY2017AdvancedAnnual report
「In the domestic business, although existing stores struggled with customer traffic and average spend per customer, the company sought to increase sales through continued new openings, while e-commerce performed significantly above the previous year.」
Online sales were ¥7,445 million, or 113.2% of the same period of the previous year, and the company also announced that it would accelerate its omnichannel strategy through stronger in-house e-commerce capabilities and multichannel marketing. - FY2017-Q3First statedAnnual report
「E-commerce and outlet stores both outperformed the prior year.」
Online sales and outlet stores outperformed the prior year, although no specific figures were provided.