Leveling sales volumes and increasing profitability through a multi-brand strategy

「Effective 1 January 2026, the BYD and Hyundai brand businesses were transferred from Willplus Enhance Co., Ltd. to Willplus Checker Motors Co., Ltd., and we worked to improve operating efficiency and our ability to make proposals to customers through integrated operation of multiple brands.」

「Against this backdrop, in addition to “Hyundai Citystore Sendai,” which opened in June 2025, the group newly opened “Hyundai Citystore Fukuoka” and “BYD AUTO Fukuoka” during the current interim consolidated accounting period. It also established preparation offices for the opening of “Hyundai Citystore Tokyo” and “BYD AUTO Kitakyushu” and is preparing its structure for future openings.」

「The acquisition of the shares added the Peugeot, Citroën and DS Automobiles brands to the group’s portfolio, enabling it to handle “all brands” of passenger vehicles under the Stellantis Group. The group’s portfolio expanded to 17 brands.」

「The acquisition of the shares added the Peugeot, Citroën and DS brands to the group’s portfolio, enabling it to handle “all brands” of passenger vehicles under the Stellantis Group. The group’s portfolio expanded to 14 brands, and the number of new-vehicle sales stores increased to 43.」

「The acquisition of the shares will add the Peugeot, Citroën and DS brands to the group’s portfolio, enabling it to handle “all brands” of passenger vehicles under the Stellantis Group. The group’s portfolio will thereby expand from 11 to 14 brands, while its sales base in the Tokyo area will be strengthened.」

「The acquisition of the shares will add the Peugeot, Citroën and DS brands to the group’s portfolio, enabling it to handle “all brands” of passenger vehicles under the Stellantis Group. The group’s portfolio will thereby expand from 11 to 14 brands, while its sales base in the Tokyo area will be strengthened.」

「Against this backdrop, we began handling BYD, our group's 11th brand and one specialising in electric vehicles. In July 2023, we opened BYD AUTO Fukuoka Nishi in Fukuoka, Fukuoka Prefecture, expanding the brands offering low-carbon vehicles, an area of focus for the group, while working to attract new customer segments.」

「ウイルプラスエンハンス株式会社 entered into an authorised dealership agreement with BYD Auto Japan株式会社 and opened a BYD dealership in Fukuoka City, Fukuoka Prefecture, on 1 July 2023.」

「Some brands in the group continued to experience unstable supplies of new vehicles, but brands that were able to secure inventory relatively steadily offset this weakness, and new-vehicle sales remained firm, particularly for high-priced vehicles.」

「The group will continue to stabilise sales volumes, seek to expand its sales share for each brand, and further expand the range of brands it handles.」

「Under these business conditions, in February 2021 we opened MINI NEXT Fukuoka Higashi, the first MINI authorised dealership in the Fukuoka Higashi area, and Jaguar Land Rover Sagamihara in a conveniently located site accessible from a wide area of Kanagawa Prefecture. We also relocated and refurbished Fiat/Abarth Hiratsuka in February of the same year and renovated and reopened Jeep Fujisawa Shonan and Alfa Romeo Fujisawa Shonan in March, actively expanding our stores while making effective use of the Group's assets.」

「To achieve stable management that is not affected by the sales cycles resulting from the launch of new models, the group’s basic sales strategy is its “multi-brand strategy.” By handling multiple brands, it offsets the impact of each brand’s new-model launch cycle with sales volumes from other brands and seeks to level out sales volumes. Going forward, it will continue to stabilise sales volumes, seek to expand its sales share for each brand, and further expand the range of brands it handles.」

「To achieve stable management that is not affected by the sales cycles resulting from the launch of new models, the group’s basic sales strategy is its “multi-brand strategy.” By handling multiple brands, it offsets the impact of each brand’s new-model launch cycle with sales volumes from other brands and seeks to level out sales volumes.」

「Against this backdrop, under its corporate philosophy of “proposing a lifestyle with imported vehicles, sharing richness, enjoyment and happiness with more people, and continuing the challenge of bringing warm smiles to everyone involved,” the group has operated an imported-vehicle sales business covering 10 brands through its consolidated subsidiaries Checker Motors Co., Ltd., Willplus Motoren Co., Ltd., 帝欧オート株式会社 and Willplus Eins Co., Ltd.」

「To achieve stable management that is not affected by the sales cycles resulting from the launch of new models, the group’s basic sales strategy is its “multi-brand strategy.” By handling multiple brands, it offsets the impact of each brand’s new-model launch cycle with sales volumes from other brands and seeks to level out sales volumes.」

「To achieve stable management that is not affected by the sales cycles resulting from the launch of new models, the group’s basic sales strategy is its “multi-brand strategy.”」

「To achieve stable management that is not affected by the sales cycles resulting from the launch of new models, the group’s basic sales strategy is its “multi-brand strategy.” By handling multiple brands, it offsets the impact of each brand’s new-model launch cycle with sales volumes from other brands and seeks to level out sales volumes.」