Transformation to a sales model responsive to both procurement and sales
First written in FY2020-Q1. 3 of 4 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020AdvancedAnnual report
「We are pursuing thorough, careful order-taking activities to avoid missing prospective customers. Orders received during the fiscal year totaled 100 homes and ¥2,003,034 thousand, up 21.9% year on year in terms of the number of homes and 20.2% in value.」
In connection with the shift from a procurement-focused sales model to one that also emphasizes sales, orders for custom-built housing increased to 100 homes through careful order-taking activities. - FY2020-Q3AdvancedAnnual report
「To respond flexibly to market conditions with a large amount of completed inventory, we continue to set sales prices in detail. We will continue to thoroughly manage profit margins for each project.」
In connection with the shift to a sales model that is responsive to sales as well as procurement, pricing and margin management for each project have continued to be implemented. - FY2020-Q2AdvancedAnnual report
「Reflecting on the sharp deterioration in profit in the first quarter of the fiscal year ended March 2019, the company implemented 3 measures: 1. Detailed and flexible sales-price setting; 2. Changes to standard specifications based on CS surveys; and 3. Establishment of planning meetings. These measures enabled the company to make proposals that were more market-oriented and offered a broader range of options, and performance recovered steadily.」
In connection with the shift from procurement-focused operations to sales operations that also emphasize sales, the company explains that sales-side processes combining pricing, customer needs and planning were implemented, leading to a recovery in performance. - FY2020-Q1First statedAnnual report
「Under our business model, we sought to transform our sales model so that, whereas our operations had traditionally focused more on procurement, the model would place a high level of emphasis on both procurement and sales.」
The initiative to transform operations from a procurement-focused model to a sales model emphasizing both procurement and sales was explicitly described for the first time.