Lower sales due to a decline in subscription customers
First written in FY2017-Q1. 15 of 37 entries say "Worsened", first in FY2017-Q2. Latest entry: FY2027-H1.
Felissimo moved to the "Worse" side of this theme in 2016, 9 years before the typical company in this theme (2025).
5 other companies' latest entry also says "Worsened".
- FY2027-H1WorsenedAnnual report
「However, total customer numbers declined because existing customers purchased less frequently, and net sales were ¥12,184 million, down 2.6% year on year.」
Although new customer acquisitions increased, total customer numbers declined as existing customers purchased less frequently, and subscription-delivery sales fell 2.6% year on year. The risk of lower sales due to a weak customer base also became apparent during the interim period. - 2026-07-07RestatedEarnings
「The overall cumulative customer count declined as existing customers purchased less frequently, and revenue was ¥6,089 million, down 5.0% from the same period of the previous year.」
The decline in the cumulative customer count resulting from lower purchase frequency among existing customers, together with the decline in revenue from the subscription delivery business, was also confirmed in the first quarter. - FY2026RestatedAnnual report
「In the subscription delivery business, the company actively worked to redesign the customer experience, strengthen customer engagement online and develop physical-store formats, including opening a location at Expo 2025 Osaka, Kansai, Japan. However, because the cumulative customer count fell below the initial expectations, sales were ¥26,034 million, down 2.9% from the previous fiscal year.」
Although we developed customer touchpoints, the number of total customers using regular deliveries fell below the initial estimate, resulting in regular-delivery sales down 2.9% year on year. The risk of lower sales due to a decline in customer numbers continues to be reflected in actual performance. - 2026-04-07WorsenedEarnings
「In the subscription delivery business, the company actively worked to redesign the customer experience, strengthen customer engagement online and develop physical-store formats, including opening a location at Expo 2025 Osaka, Kansai, Japan. However, because the cumulative customer count fell below the initial expectations, sales were ¥26,034 million, down 2.9% from the previous fiscal year.」
Although initiatives to improve the customer experience and customer touchpoints were advanced, the cumulative customer count fell short of expectations, resulting in a 2.9% year-on-year decline in revenue from the subscription delivery business. - FY2025RestatedAnnual report
「As a result, total customers fell below the previous fiscal year, and sales declined.」
Total customers remained below the previous fiscal year, and sales continued to decline on a full-year basis. Meanwhile, the rate of sales decline narrowed from 7.9% year on year to 0.5%. - FY2025-Q1WorsenedAnnual report
「In addition to a decline in traffic to the e-commerce site and in new customer acquisition caused by insufficient outreach to potential customers, product development with a clear competitive advantage remained inadequate. As a result, the cumulative customer count fell below the same period of the previous year and sales decreased.」
The number of customers acquired and total customers continued to decline, while sales also fell 6.9% year on year to ¥7,251 million. The risk of lower sales due to a decline in customer numbers has become even more apparent. - FY2024WorsenedAnnual report
「As a result of these activities, sales for the consolidated fiscal year were ¥29,607 million, down 7.9% year on year, and gross profit was ¥15,587 million, down 8.6% year on year.」
In the regular-delivery business, both the average purchase price and total customers declined, resulting in full-year sales of ¥29,607 million, down 7.9% year on year. The risk of lower sales due to a weak customer base became apparent over the full year. - FY2024-Q3WorsenedAnnual report
「As a result of these activities, sales for the cumulative first nine months of the consolidated fiscal year were ¥21,870 million, down 8.5% year on year, and gross profit was ¥11,552 million, down 9.2% year on year.」
In the regular-delivery business, both the average purchase price and total customers declined, resulting in consolidated sales of ¥21,870 million, down 8.5% year on year. The risk of lower sales due to a weak customer base has become even more apparent than in the previous quarter. - FY2024-Q2WorsenedAnnual report
「Total customers declined because the products planned by our Group were insufficiently differentiated and we were unable to express their value in an appealing and effective manner.」
Total customers using regular deliveries declined due to insufficient product differentiation and inadequate communication of product value. Sales were also ¥15,056 million, down 6.3% year on year, and the risk of lower sales due to a decline in customer numbers continues. - FY2024-Q1WorsenedAnnual report
「As a result of these activities, sales for the cumulative first quarter of the consolidated fiscal year were ¥7,793 million, down 2.1% year on year, and gross profit was ¥4,118 million, down 3.2% year on year.」
Against a backdrop of a year-on-year decline in total customers and restrained spending, sales were ¥7,793 million, down 2.1% year on year. - FY2023WorsenedAnnual report
「Although new customer acquisition exceeded the previous fiscal year, total customers declined from the previous fiscal year because the retention rate decreased, resulting in lower sales.」
Total customers fell below the previous fiscal year for the full year, resulting in consolidated sales of ¥32,160 million, down 4.7% year on year. - FY2023-Q3WorsenedAnnual report
「As a result, although the average purchase price remained at a high level, as in the same period of the previous year, sales declined because total customer numbers decreased from the same period of the previous year.」
Although the average purchase price remained high, the decline in total customers was reflected in sales of ¥23,907 million, down 4.8% year on year, and the risk of lower sales due to a decline in customer numbers continues. - FY2023-Q2WorsenedAnnual report
「As a result, although the average purchase price remained at a high level, as in the same period of the previous year, sales declined because total customer numbers decreased from the same period of the previous year.」
Although the average purchase price remained high, the year-on-year decrease in total customers was reflected in lower sales, and the risk of lower sales due to a decline in customer numbers continues. - FY2023-Q1WorsenedAnnual report
「As a result, although the average purchase price remained at a high level, as in the same period of the previous year, sales declined because total customer numbers decreased from the same period of the previous year.」
Although the average purchase price remained high, sales declined due to a year-on-year decrease in total customers, and the risk of lower sales due to a decline in customer numbers resurfaced. - FY2022-Q3MitigatedAnnual report
「Our internally developed products generated a strong response and contributed to acquiring new customers. In addition, the number of continuing customers increased year on year as we actively proposed products designed to encourage customers to continue using regular deliveries.」
The acquisition of new customers through the strong response to internally developed products and the increase in continuing customers through proposals for products designed for repeat purchases were noted, and based on performance, the risk of lower sales due to a decline in customer numbers was further mitigated. - FY2022-Q2MitigatedAnnual report
「To promote continued use of the subscription service by customers acquired in the previous year, the Company improved product appeal and sales methods, resulting in a substantial year-on-year increase in continuing customers.」
The number of continuing customers increased significantly year on year, and based on performance, the risk of lower sales due to a decline in customer numbers was further mitigated. - FY2022-Q1MitigatedAnnual report
「As a result of expanding the product lineup, strengthening coordination with social media and enhancing Web content, the number of customers increased significantly from the same period of the previous year. In particular, the number of continuing customers increased sharply year on year as a result of improving product appeal and sales methods to encourage repeat purchases.」
The increase in new and continuing customers was noted, and based on performance for the quarter, the risk of lower sales due to a decline in customer numbers was further mitigated. - FY2021MitigatedAnnual report
「The Company's integrated marketing initiatives gained traction, leading to growth in the number of new customers, an increase in repeat purchases by previous customers and a significant increase in the number of repeat customers.」
The increase in new, repeat and continuing customers was noted, and based on performance for the fiscal year, the risk of lower sales due to a decline in customer numbers was mitigated. - FY2021-Q3MitigatedAnnual report
「The number of new customers, repeat purchases by previous customers and continuing customers increased substantially from the same period of the previous year, supported by product planning responsive to changing needs and effective promotions making active use of various media.」
The numbers of new customers, returning purchasers and repeat customers all increased significantly year on year, further easing, based on the results, the risk of lower sales through a decline in the customer base. - FY2021-Q2MitigatedAnnual report
「Effective direct-mail campaigns, expansion of products and services designed to encourage continued purchases, and improvements in sales methods also resulted in substantial year-on-year increases in repeat purchases by previous customers and continuing customers.」
In addition to the number of new customers, the numbers of repeat purchasers among previous customers and repeat customers also increased significantly year on year, continuing to ease, based on the results, the risk of lower sales through a decline in the customer base. - FY2021-Q1MitigatedAnnual report
「The number of visitors to the website increased during the period, and the number of new and returning customers rose significantly from the same period of the previous year. In addition, improvements to sales methods aimed at strengthening repeat purchases resulted in the number of repeat customers also exceeding the same period of the previous year.」
The number of repeat customers exceeded the prior-year period in addition to the number of new and returning customers, easing, based on the results for the quarter, the previously identified risk of lower sales due to a smaller customer base. - FY2020RestatedAnnual report
「During the current consolidated fiscal year, the Company conducted various marketing and communications activities focused on customer engagement and planned and sold collaborative products with cultural facilities and other partners. As a result, the number of new and returning customers exceeded the previous fiscal year, but the number of subscription delivery customers fell below the previous fiscal year, and the Company recognizes converting new and returning customers into repeat customers as a challenge.」
Although the number of new and returning customers exceeded the previous fiscal year, the number of subscription delivery customers fell below the previous fiscal year, leaving the conversion of customers into repeat customers as a challenge. - FY2020-Q3RestatedAnnual report
「In the subscription (collection) business as a whole, sales for the nine months ended the third quarter increased from the same period of the previous year because the number of new and reactivated customers acquired exceeded the same period of the previous year and average customer spending increased.」
Improved customer acquisition and higher average purchase values drove subscription delivery sales above the prior-year period. Based on the results, the risk of lower sales due mainly to a smaller customer base remained contained, following the previous quarter. - FY2020-Q2MitigatedAnnual report
「In the subscription (collection) business as a whole, sales for the six months ended the second quarter exceeded those of the same period of the previous year because the number of new and reactivated customers acquired exceeded the same period of the previous year and average customer spending increased.」
The number of new and returning customers acquired exceeded the same period of the previous year, and the increase in average purchase value also contributed to subscription delivery sales exceeding the prior-year period. Based on the results for the quarter, the risk of lower sales due mainly to a smaller customer base has eased. - FY2020-Q1ReframedAnnual report
「Across the subscription delivery (Collection) business, orders remained above the previous year due to an increase in customers' average purchase value, but sales for the cumulative first quarter were below the same period of the previous year because of some delays in shipment.」
The explanation has changed from sales declining mainly because of a smaller customer base to sales being pressured by shipment delays, even though orders exceeded the previous year due to higher average purchase values. - FY2019RestatedAnnual report
「The annual total number of customers fell below the previous fiscal year because the Company did not acquire as many new and returning customers as targeted.」
The annual total number of customers continued to fall below the previous fiscal year, and net sales were ¥28,882 million, down 1.4% from the previous fiscal year. The factor of lower sales due to the smaller customer base continues to be identified. - FY2019-Q3RestatedAnnual report
「As a result of these activities, the Group's net sales for the cumulative third quarter were ¥20,863 million, down 2.6% year on year. Net sales were below the prior-year period mainly because the total number of customers in the subscription delivery (Collection) business declined during the cumulative third quarter.」
The decline in the total number of subscription delivery customers continues to be identified as the primary cause of the 2.6% year-on-year decrease in net sales. - FY2019-Q2WorsenedAnnual report
「As a result of these activities, the Group's net sales for the cumulative second quarter were ¥13,598 million, down 4.9% year on year. Net sales were below the prior-year period mainly because the total number of customers in the subscription delivery (Collection) business during the period was lower than in the same period of the previous year.」
The total number of subscription delivery customers continued to fall below the prior-year period, and net sales were ¥13,598 million, down 4.9% year on year. The year-on-year decline widened from 4.6% in FY2019-Q1. - FY2019-Q1RestatedAnnual report
「As a result of these activities, the Group's net sales for the cumulative first quarter were ¥6,994 million, down 4.6% year on year. Net sales were below the prior-year period mainly because the total number of customers in the subscription delivery (Collection) business during the period was lower than in the same period of the previous year.」
The total number of subscription delivery customers continued to fall below the prior-year period, and net sales were ¥6,994 million, down 4.6% year on year. The decline in sales due to the smaller customer base continues to be identified as the primary cause. - FY2018RestatedAnnual report
「Net sales for the current fiscal year were ¥29,285 million, a decrease of ¥1,620 million, or 5.2%, from the previous consolidated fiscal year. This was mainly due to the total number of customers falling below the previous fiscal year.」
The total number of customers continued to fall below the previous fiscal year, and net sales were ¥29,285 million, down 5.2% from the previous fiscal year. A decline in sales due to the smaller customer base was also confirmed for the full fiscal year. - FY2018-Q3RestatedAnnual report
「As a result of these activities, the Group's net sales for the cumulative third quarter were ¥21,410 million, down 6.9% year on year. Net sales were below the prior-year period mainly because the total number of customers in the subscription delivery (Collection) business declined during the cumulative third quarter.」
Net sales were ¥21,410 million, down 6.9% year on year, mainly due to the decline in the total number of subscription delivery customers. The decline in sales due to the smaller customer base has continued. - FY2018-Q2RestatedAnnual report
「As a result of these activities, the Group's net sales for the cumulative second quarter were ¥14,300 million, down 7.8% year on year. Net sales were below the prior-year period mainly because the total number of customers in the subscription delivery (Collection) business during the period was lower than in the same period of the previous year.」
The total number of subscription delivery customers continued to fall below the prior-year period, and net sales were ¥14,300 million, down 7.8% year on year. The decline in sales due to the smaller customer base continues to be identified as the primary cause. - FY2018-Q1RestatedAnnual report
「As a result of these activities, the Group's net sales for the cumulative first quarter were ¥7,333 million, down 7.4% year on year. Net sales were below the prior-year period mainly because the total number of customers in the subscription delivery (Collection) business during the period was lower than in the same period of the previous year.」
Net sales decreased 7.4% year on year, with the year-on-year decline in the total number of subscription delivery customers continuing to be identified as the primary cause of the decrease in sales. - FY2017WorsenedAnnual report
「The annual total number of customers in the subscription delivery (Collection) business fell below the previous fiscal year because the customer count at the beginning of the fiscal year was lower than in the previous fiscal year and the repeat-purchase rate declined. Sales from subscription delivery (Collection) products also decreased accordingly.」
The annual total number of customers continued to fall below the previous fiscal year, and consolidated net sales were ¥30,906 million, down 10.7% from the previous fiscal year. - FY2017-Q3WorsenedAnnual report
「As a result of these activities, the Group's net sales for the cumulative third quarter were ¥22,991 million, down 10.8% year on year. Net sales were below the prior-year period because the total number of customers in the subscription delivery (Collection) business during the period was lower than in the same period of the previous year.」
The total number of subscription delivery customers fell below the prior-year period, and net sales were ¥22,991 million, down 10.8% year on year. The decline in sales due to the smaller customer base has continued and expanded. - FY2017-Q2WorsenedAnnual report
「The customer repeat-purchase rate for the following month declined from the same period of the previous year. In addition, as the Company has been shifting its order-taking media to the web, it discontinued newspaper advertising that had been used in the previous year, resulting in decreases from March through June in both new customers acquired and customers returning from inactive status.」
The filing specifically identifies the decline in the repeat-purchase rate, as well as decreases in new customers acquired and customers returning from inactive status, as factors behind the decline in the customer base. - FY2017-Q1First statedAnnual report
「The Group's net sales for the cumulative first quarter were ¥7,919 million, down 9.9% year on year. Net sales were below the prior-year period because the total number of customers in the subscription delivery (Collection) business during the period was lower than in the same period of the previous year.」
The year-on-year decline in the total number of subscription delivery customers was reflected in a 9.9% year-on-year decrease in net sales.