Transition to a customer-selected design sales model
First written in FY2017-Q1. 3 of 7 entries say "Restated". Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019DroppedAnnual report
「The Group is rebuilding its core subscription (collection) business, reorganizing existing brands and creating new brands based on its “cluster strategy.”」
This filing contains no direct description of a transition to a sales model allowing customers to select designs, with the focus shifting to rebuilding the subscription business and the cluster strategy. - FY2019-Q1RestatedAnnual report
「In the fashion division, sales of newly launched brands remained strong, but total fashion sales declined from the same period of the previous year.」
Sales of the new brands were strong, but total sales in the fashion division declined year on year, indicating that results from existing initiatives, including the transition in the sales model, remained mixed. - FY2018AdvancedAnnual report
「In the subscription (collection) business, the fashion business, which transitioned to a sales method allowing customers to select designs, recovered to the point that fourth-quarter sales exceeded those of the same period of the previous year, supported by strong customer acquisition compared with the previous fiscal year through sales activities focused on the web and the launch of brands targeting new customers, as well as higher average spending.」
Building on the transition to a sales method allowing customers to select designs, the Company expanded web sales and launched new brands. Customer acquisition and average spending increased, and fourth-quarter fashion sales exceeded those of the same period of the previous year. - FY2018-Q1RestatedAnnual report
「The fashion division, which has been undertaking structural reforms since last year, including changes to its sales model and a shift to cluster marketing, increased average customer spending and the number of newly acquired and reactivated customers. However, the number of continuing customers failed to grow, and sales declined from the same period of the previous year.」
The fashion division continues to pursue reforms, including changes to its sales model. Average customer spending and the number of newly acquired and reactivated customers increased, while the number of continuing customers failed to grow and sales fell below the same period of the previous year. - FY2017RestatedAnnual report
「In the subscription (collection) business, the transition of fashion items to a sales model allowing customers to select designs improved the convenience of purchasing products and reduced the return rate from the previous fiscal year. However, the rate of continued purchases declined from the previous fiscal year.」
The Company continues to transition to a sales model allowing customers to select designs. While a decline in the return rate was confirmed, the rate of continued purchases was below the previous fiscal year. - FY2017-Q2AdvancedAnnual report
「In the subscription (collection) business, we are transitioning mainly fashion items to a new sales model that allows customers to select designs. Many customers have welcomed the greater ease of purchasing fashion items, and the transition has had effects including an overall decline in the return rate. However, the rate of continued purchases in the following month declined from the same period of the previous year.」
The transition in the sales model resulted in a confirmed decline in the return rate. On the other hand, the rate of continued purchases was below the same period of the previous year. - FY2017-Q1First statedAnnual report
「We transitioned primarily in the fashion business to a new sales model allowing customers to select designs, and actively expanded fashion product sales to subscription customers and new customers.」
The Company described the transition in its sales model and the expansion of fashion product sales as specific initiatives.