Restructuring the subscription model to build ongoing customer relationships
First written in FY2017. 17 of 32 entries say "Restated". Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1Empathy initiatives produced results while continuation frequency declinedAnnual report
「In our core subscription-delivery business, we further pursued our distinctive strength, empathy-driven marketing, rather than following the prevailing social preference for cost performance and convenience. As a result, special collaboration products with prominent artists and characters, along with short-form video advertising on social media, resonated with consumers, and new customer acquisitions exceeded the same period of the previous year. However, total customer numbers declined because existing customers purchased less frequently, and net sales were ¥12,184 million, down 2.6% year on year.」
Empathy-driven marketing produced results in acquiring new customers, but lower purchase frequency among existing customers left challenges in building ongoing customer relationships and maintaining total customer numbers. - FY2026ReframedAnnual report
「In addition, we will expand the customer experience, which had been limited to monthly deliveries, into an experiential value proposition that enriches customers’ 365 days through digital media and content, thereby seeking to improve customer retention.」
The policy of restructuring the subscription-delivery business around ongoing customer relationships has evolved from a once-monthly delivery touchpoint into a year-round customer experience built around digital media and content. - 2026-04-07AdvancedEarnings
「In addition, we will expand the customer experience, which had been limited to monthly deliveries, into an experiential value proposition that enriches customers’ 365 days through digital media and content, thereby seeking to improve customer retention.」
The approach to building relationships with subscription delivery customers has been developed from an experience centered on monthly deliveries into a year-round experiential value proposition delivered through digital media and content. - FY2025-Q1AdvancedAnnual report
「As part of our efforts to develop ongoing relationships with customers, we are promoting the launch of products designed for continued use, and the number of purchases per customer is recovering, particularly for fashion-related products.」
The company states that it is promoting the launch of products designed for continued use and that purchases per customer are recovering. The results indicate progress in initiatives to build ongoing customer relationships. - FY2024ReframedAnnual report
「In the subscription-delivery business, we aim to increase total customer numbers by shifting the focus of our business development toward philosophical empathy, our core principle, and pursuing initiatives such as the Layered Gateway, market development through connections with existing customers, and the Next-Generation Customer Development Program, while strengthening the development of products that encourage continued purchases.」
The restructuring of the subscription-delivery business to develop ongoing customer relationships has been given a concrete structure centered on philosophical empathy, combining multiple customer development initiatives with the development of products that encourage continued purchases. - FY2024-Q3RestatedAnnual report
「Against this backdrop, under its management philosophy of establishing and practicing the sociology of happiness, the group is pursuing management initiatives aimed at establishing a sustainable growth platform from a long-term perspective by focusing on 3 areas: expanding the customer base, developing ongoing relationships with customers, and developing a second pillar of earnings.」
The company continues to prioritize, in its long-term management activities, expanding the customer base, developing ongoing relationships with customers, and developing a second pillar of earnings. - FY2024-Q2RestatedAnnual report
「From a long-term perspective, we are pursuing management initiatives aimed at establishing a sustainable growth platform by focusing on 3 areas: expanding the customer base, developing ongoing relationships with customers, and developing a second pillar of earnings.」
The company continues to prioritize, in its long-term management activities, expanding the customer base, developing ongoing relationships with customers, and developing a second pillar of earnings. - FY2024-Q1Three-pronged initiatives coexisted with a decline in customer numbersAnnual report
「From a long-term perspective, we are pursuing management initiatives aimed at establishing a sustainable growth platform by focusing on 3 areas: expanding the customer base, developing ongoing relationships with customers, and developing a second pillar of earnings.」
The company identified 3 long-term management priorities: expanding the customer base, developing ongoing relationships with customers, and developing a second pillar of earnings. Meanwhile, total customer numbers declined year on year during the quarter. - FY2023A divergence between customer acquisition and retentionAnnual report
「During the fiscal year, the subscription-delivery business worked to strengthen its customer base and develop new brands, resulting in new customer acquisitions exceeding the previous fiscal year. However, customer retention did not progress as planned.」
New customer acquisitions exceeded the previous fiscal year, but customer retention did not progress as planned, leaving challenges in developing customer relationships. - FY2023-Q3Growth in brand sales alongside a decline in the number of customersAnnual report
「Against this management backdrop, under its management philosophy of “establishing and practicing the sociology of happiness,” the Group worked to strengthen its customer base and develop new brands in its core subscription business.」
The company continued strengthening its customer base and developing new brands, and sales of multiple brands exceeded the same period of the previous year, while total customer numbers declined. - FY2023-Q2Brand development alongside a decline in the number of customersAnnual report
「Against this management backdrop, under its management philosophy of “establishing and practicing the sociology of happiness,” the Group worked to strengthen its customer base and develop new brands in its core subscription business.」
The company continued to strengthen its customer base and develop new brands, securing sales above the same period of the previous year across multiple brands, while the cumulative number of customers decreased year on year. - FY2023-Q1Some progress in promoting repeat purchases alongside a decline in total customersAnnual report
「As part of efforts to strengthen the customer base, the Company promoted repeat purchases among customers with prior purchasing experience and increased the number of customers during the period.」
The company worked to strengthen customer relationships by encouraging repeat purchases among customers with prior purchasing experience and reported an increase in customers during the period. Meanwhile, the cumulative number of customers decreased year on year. - FY2022AdvancedAnnual report
「In the core subscription business, the development of products designed for repeat purchases and the optimisation of media distribution to encourage regular product purchases proved effective, resulting in a substantial increase in the cumulative number of customers for the year compared with the previous fiscal year.」
The development of products designed for repeat purchases and the optimisation of media distribution resulted in a substantial increase in the cumulative number of customers for the year as part of the initiative to restructure the subscription service around ongoing customer relationships. - FY2022-Q3AdvancedAnnual report
「The number of continuing customers increased from the same period of the previous year as a result of actively proposing products designed for repeat purchases to encourage customers to continue using the subscription service.」
The number of continuing customers increased year on year through proposals for products purchased on an ongoing basis, indicating progress in the initiative to restructure the subscription service to build ongoing customer relationships. - FY2022-Q2AdvancedAnnual report
「To promote continued use of the subscription service by customers acquired in the previous year, the Company improved product appeal and sales methods, resulting in a substantial year-on-year increase in continuing customers.」
As part of the initiative to restructure the subscription service to build ongoing customer relationships, the company improved product appeal and sales methods, and reported a substantial increase in the number of continuing customers. - FY2022-Q1RestatedAnnual report
「In marketing, based on its core value of “happiness in making one another happy,” the company developed a succession of proposals built around diverse values, as well as unique products unavailable from other companies and collaborative products featuring popular content and characters and developed with authorities in various fields.」
The company has continued its policy of making proposals built around diverse values, founded on empathy with customers, and developing unique and collaborative products. - FY2021AdvancedAnnual report
「Throughout the consolidated fiscal year, ongoing relationships founded on empathy with customers were strengthened, and the company made various proposals to help customers engage more richly with life and daily living amid the spread of calls for self-restraint following the expansion of COVID-19.」
The company stated that ongoing relationships founded on empathy with customers had been strengthened, indicating concrete progress in its policy of restructuring the subscription business. - FY2021-Q3RestatedAnnual report
「In the subscription business, even as the outlook for the end of the infectious disease remained uncertain, the company continued to promote marketing focused on ongoing relationships founded on empathy with customers, enabling them to enjoy richer daily lives.」
The company has continued its marketing policy for the subscription business, focused on ongoing customer relationships founded on empathy with customers. - FY2021-Q2RestatedAnnual report
「In the subscription business, the company promoted marketing focused on ongoing relationships founded on empathy with customers, while continuing to make various proposals to help customers enjoy richer daily lives amid the spread of calls for self-restraint.」
The company has continued its transition to a subscription business focused on ongoing customer relationships founded on empathy with customers. It has also proposed products and services for daily life during the period of self-restraint. - FY2020RestatedAnnual report
「In the subscription business, the company continued to pursue a transition to marketing centred on delivering value founded on empathy with customers and maintaining ongoing relationships with them, and throughout the current consolidated fiscal year it conducted marketing communications focused on customer relationships.」
The company has continued its direction of restructuring the subscription service into a system for building empathy with customers and ongoing relationships. - FY2020-Q3RestatedAnnual report
「In the subscription (collection) business, the company continued to shift toward cluster marketing centered on providing value based on empathy with customers and building ongoing relationships, and during the cumulative consolidated third quarter it continued to conduct marketing communications focused on relationships with customers.」
The company has continued to restructure the subscription service towards ongoing customer relationships through cluster marketing and activities focused on relationships. - FY2020-Q2RestatedAnnual report
「In the subscription (collection) business, the company continued to shift toward cluster marketing centered on providing value based on empathy with customers and building ongoing relationships, and during the cumulative consolidated second quarter it continued to conduct marketing communications focused on customer touchpoints.」
The company has continued to restructure the subscription service around empathy with customers and ongoing relationships through cluster marketing and activities focused on customer touchpoints. - FY2020-Q1RestatedAnnual report
「In its subscription (collection) business, the company continues to pursue a transition to cluster marketing based on delivering value founded on empathy with customers and maintaining ongoing relationships with them, and during the first quarter of the current consolidated cumulative period it conducted marketing communications focused on customer touchpoints.」
The company has continued to restructure the subscription service around empathy with customers and ongoing relationships through cluster marketing and communications focused on customer touchpoints. - FY2019RestatedAnnual report
「In its subscription (collection) business, the company will acquire new subscription (collection) customers and expand services for continuing customers through marketing communications that emphasise points of contact with customers, with the aim of improving customer experience value.」
The company has continued to restructure the subscription service towards ongoing customer relationships through communications focused on customer touchpoints, new customer acquisition, and expanded services for continuing customers. - FY2019-Q3RestatedAnnual report
「In its subscription (collection) business, the company is proceeding with a transition to cluster marketing based on delivering value founded on empathy with customers and maintaining ongoing relationships with them.」
The company has continued its policy of restructuring the subscription service around empathy with customers and ongoing relationships, as part of its transition to cluster marketing. - FY2019-Q2RestatedAnnual report
「In its subscription (collection) business, the company is proceeding with a transition to cluster marketing based on delivering value founded on empathy with customers and maintaining ongoing relationships with them.」
The company has continued to restructure the subscription service around empathy with customers and ongoing relationships, as part of its transition to cluster marketing. - FY2019-Q1RestatedAnnual report
「In its subscription (collection) business, the company is proceeding with a transition to cluster marketing based on delivering value founded on empathy with customers and maintaining ongoing relationships with them.」
The company has continued to restructure the subscription service around empathy with customers and ongoing relationships, as part of its transition to cluster marketing. - FY2018RestatedAnnual report
「In its subscription (collection) business, the company has been strengthening the subscription service through campaigns to increase new and returning customers, as well as by expanding services for continuing customers, with the aim of improving customer experience value.」
The company has put into practice its direction of strengthening the subscription service from a simple monthly-purchase model into one that builds ongoing customer relationships through campaigns, initiatives for new and returning customers, and expanded services for continuing customers. - FY2018-Q3RestatedAnnual report
「Against this backdrop, the Group worked to shift its core subscription (collection) business toward “cluster marketing,” centered on providing value based on empathy with customers and maintaining continuous relationships, while pursuing business-structure reform and restoring earnings power.」
The company has continued to restructure the subscription model around ongoing customer relationships, as part of its transition to cluster marketing. - FY2018-Q2RestatedAnnual report
「Against this backdrop, the Group worked to shift its core subscription (collection) business toward “cluster marketing,” centered on providing value based on empathy with customers and maintaining continuous relationships, while pursuing business-structure reform and restoring earnings power.」
The company has continued to restructure the subscription model around ongoing customer relationships, as part of its transition to cluster marketing. - FY2018-Q1RestatedAnnual report
「The company is currently working to transition its subscription (collection) business to cluster marketing, based on delivering value founded on empathy with customers and maintaining ongoing relationships with them.」
The company has continued its direction of restructuring the subscription model around ongoing customer relationships. - FY2017First statedAnnual report
「The company is restructuring the subscription model from a system that “creates a regular point of contact with customers once a month” to one that “fosters relationships through ongoing interaction with customers at all times,” with the aim of establishing a distinctive business structure centred on continuing relationships with customers.」
The company has identified for the first time as an issue to address the initiative to restructure the subscription service from a point of contact based on one-time monthly purchases into a system of ongoing interaction and relationship-building.