Omnichannel strategy integrating physical stores and online channels

「In addition, we will further accelerate digital initiatives such as 7NOW and mobile ordering, as well as co-creation marketing, to build further momentum and achieve sustainable growth.」

「In addition, we aim to achieve sustained growth through 7NOW, digital initiatives such as mobile ordering, cost control that enables growth investment, and co-creation marketing.」

「Seven-Eleven Japan Co., Ltd., in response to changes in customer consumption behavior, has since May 2025, under a new organizational structure, pursued initiatives to expand its customer base, increase visit frequency and transform its management structure to make it less susceptible to external conditions, with a focus on differentiating fresh food, strengthening the store network, maximizing customer value through 7NOW, and strengthening engagement with customers.」

「With “differentiating fresh food,” “strengthening the store network,” “maximizing customer value through 7NOW” and “strengthening engagement with customers” as priority initiatives, we are working to broaden our customer base, increase visit frequency and transform our management structure so that it is less susceptible to external conditions.」

「For the nationwide rollout of the “7NOW” delivery service, we strengthened initiatives including establishing the necessary operating framework and undertook measures to increase awareness of the “7NOW app.”」

「For the nationwide rollout of the “7NOW” delivery service, we strengthened initiatives including expanding the number of participating stores and establishing the necessary operating framework, and launched the “7NOW app” on 5 September 2023.」

「For the nationwide rollout of the “7NOW” delivery service, we strengthened initiatives including expanding the number of participating stores and establishing the necessary operating framework, and launched the “7NOW app” on 5 September 2023.」

「We will work to realize the Group vision for 2030 by developing the “7iD” membership base to expand customer touchpoints and deepening the last-mile DX platform represented by the “7NOW” delivery service and online supermarket, which create new experiential value.」

「We will also use 7iD to create new value in areas including financial services and retail media.」

「As of the end of February 2023, the number of “7iD” members was approximately 28 million. The Group aims to increase the number of “7iD” members to approximately 50 million in fiscal 2025.」

「To realize the Group vision for 2030, we have recorded expenses related to developing the “7iD” membership base to expand customer touchpoints, deepening the last-mile DX platform represented by the “7NOW” delivery service and online supermarket, which create new experiential value, and building Group-wide core systems to further improve operational efficiency and strengthen security.」

「To realize the group's target vision for 2030, the company recorded expenses and other costs related to establishing the 7iD membership base to expand customer touchpoints, deepening its last-mile DX platform, represented by the 7NOW delivery service and online supermarkets, to create new customer experiences, and building group-wide common infrastructure systems for further operational efficiency and enhanced security」

「To realize the group's target vision for 2030, the company recorded expenses and other costs related to establishing the 7iD membership base to expand customer touchpoints, deepening its last-mile DX platform, represented by the 7NOW delivery service and online supermarkets, to create new customer experiences, and building group-wide common infrastructure systems for further operational efficiency and enhanced security. Operating loss was ¥14,614 million, an increase of ¥6,294 million from the previous first quarter.」

「To promote digital transformation, the company established the Group DX Strategy Headquarters in 2020. In 2021, it further divided this into the Group DX Promotion Headquarters and the Group DX Solutions Headquarters to ensure the swift and steady execution of initiatives.」

「In parallel, with the aim of responding to increasingly diverse needs and providing convenience to all local communities, the company is promoting digital transformation and working to achieve sustainable growth across the entire value chain, including franchisees and business partners.」

「In North America, 7-Eleven, Inc. responded to changes in lifestyles resulting from the spread of COVID-19 by expanding the number of stores offering new services such as delivery, digital wallets and mobile checkout, while continuing to focus on the development and sale of fast food and private-label products.」

「As part of its last-mile initiatives, for which demand is particularly strong, the company will expand the number of stores offering Seven-Eleven Net Convenience to approximately 1,000. This will further improve convenience and help address social issues.」

「The group is promoting a strategy to strengthen its relationships with approximately 25 million customers who visit its stores each day. It collects and analyzes various data on purchases by customers registered under the group's common ID, 7iD, through the apps of its group companies and other channels, and uses the results to improve the effectiveness of sales promotions and other activities.」

「The company recorded expenses and other costs related to the group CRM strategy. Operating loss was ¥10,852 million, an increase of ¥152 million from the nine-month period of the previous third quarter.」

「The company mainly recorded expenses and other costs related to the group CRM strategy, resulting in an operating loss of ¥3,614 million, an increase of ¥1,163 million from the previous first quarter.」

「Going forward, the company will strengthen customer touchpoints in both scale and quality by expanding the app, using data in collaboration with external companies, and introducing the new payment service Seven Pay linked to the app, among other measures,」

「The company recorded expenses and other costs related to the group CRM strategy, which began full-scale operations in the second quarter, resulting in an operating loss of ¥10,699 million, an increase of ¥1,106 million from the nine-month period of the previous third quarter.」

「The company recorded expenses and other costs related to the group CRM strategy, which began full-scale operations in the second quarter, resulting in an operating loss of ¥7,465 million, an increase of ¥1,090 million year on year.」

「With respect to the group's digital strategy, the company will give full effect to a CRM strategy that makes maximum use of purchasing data from the group's greatest asset, its approximately 22 million customers who visit its stores each day, and will focus on establishing an environment for communication with customers.」

「With respect to the group's omnichannel strategy, the group worked to strengthen its product offering on omni7, the group's integrated portal site. It also changed the strategy from one centered on reaching an unspecified broad customer base primarily through e-commerce to one focused on the 22 million customers visiting the group's stores in Japan each day, and began developing a smartphone application offering access to common points programs and other services across group companies.」

「With respect to the group's omnichannel strategy, which is being promoted as a group-wide initiative, the group worked to strengthen the product offering and expand the assortment on omni7, the group's integrated portal site, and undertook a fundamental review of the strategy. Leveraging the group's strengths, including approximately 22 million customer visits per day in Japan and a variety of business formats serving customer needs, it began developing a smartphone application that would allow users to access a common points program and other services across group companies, with the aim of providing high-quality services.」

「With respect to the omnichannel strategy being promoted as a group-wide initiative, the group worked to strengthen its product offering and expand its assortment on omni7, the group's integrated portal site, and undertook a fundamental review of the strategy under the new management structure launched on 26 May 2016. It will use the group's strengths, including approximately 22 million customer visits per day in Japan and a variety of business formats serving customer needs, to build new systems that improve customer convenience.」

「As another group-wide initiative, the group is promoting its omnichannel strategy. In November 2015, it held the grand opening of omni7, the group's integrated portal site based on the concept “Every store, near you,” and during the first quarter, it sought to further strengthen its product offering and expand its assortment by establishing a dedicated product development structure.」