Early Improvement and Recovery of the Motorcycle Business Through Organizational Strengthening

「In the motorcycle business, in-store sales have been trending downward because we are shifting sales from stores to online channels.」

「In the motorcycle business, because there are limits to the range of products that can be carried in stores, customers are being directed to online sales. As a result, although online sales of motorcycle accessories increased, in-store sales of motorcycle accessories have been trending downward.」

「In the motorcycle business, because there are limits to the range of products that can be carried in stores, customers are being directed to online sales. As a result, sales of motorcycle accessories in stores have been trending downward.」

「In the motorcycle business, there are limits to the range of products that can be carried in stores, and the shift to online sales, which has fewer constraints on product offerings, has continued. As a result, in-store sales have been trending downward. However, because having physical stores provides reassurance when customers make purchases online, we will continue operating physical stores.」

「Customers feel reassured that we offer in-store sales as well as online sales, so while continuing in-store sales, we will work to further increase online sales by generating synergies between the two channels.」

「Revenue from the motorcycle business was ¥185.252 million, down 20.1% year on year, and gross profit was ¥78.013 million, down 14.7% year on year. In the motorcycle business, in addition to the continuing shift to online sales, the unstable weather is believed to have reduced opportunities to use motorcycles, and in-store sales have been trending downward.」

「Revenue from the motorcycle business was ¥72.010 million, down 23.7% year on year, and gross profit was ¥30.698 million, down 16.5% year on year. In the motorcycle business, in addition to the continuing shift to online sales, the unstable weather is believed to have reduced opportunities to use motorcycles, and in-store sales have been trending downward.」

「In the motorcycle business, sales declined due in part to sluggish sales of helmets, which had performed well in the previous fiscal year, and unstable supply of high-priced motorcycle intercoms that allow riders to talk with companions while touring. In addition, in-store sales declined as sales shifted to online retail. As a result, motorcycle business sales were ¥286.594 million, down 13.3% from the previous fiscal year.」

「In the motorcycle business, revenue was significantly affected by sluggish sales of winter products that had performed well in the previous fiscal year and unstable supplies of high-priced products such as intercoms. As a result, revenue from the motorcycle business as a whole was ¥231.994 million, down 13.6% year on year.」

「In the motorcycle business, the shift from stores to online sales progressed, while unstable supplies of high-priced products such as intercoms had a significant impact on revenue. As a result, revenue from the motorcycle business as a whole was ¥170.341 million, down 12.0% year on year.」

「There is still a certain level of demand for specialty stores where customers can try on and purchase helmets and jackets and buy oil and chemical products, but in-store sales declined as the shift to online sales progressed.」

「However, many customers continue to value being able to try on and check helmets and jackets in-store before purchasing, so we will continue to highlight the need for physical stores and work to generate greater synergies with online sales. As a result, total motorcycle business sales were ¥268.655 million, down 9.3% year on year.」

「In the motorcycle business, demand for motorcycles as a means of transportation has been increasing amid the spread of COVID-19, and business remained strong, led by the core categories of helmets, jackets and gloves. In addition, strong sales of maintenance products such as oil and cleaners boosted results. As a result, revenue from the motorcycle business as a whole was ¥365.654 million, up 4.7% from the previous fiscal year.」

「In the motorcycle business, demand for motorcycles as a means of transportation has been increasing amid the spread of COVID-19, and business remained strong, led by the core categories of helmets, jackets and gloves. In addition, strong sales of maintenance products such as oil and cleaners boosted results. As a result, revenue from the motorcycle business as a whole increased 3.9% year on year.」

「In the motorcycle business, demand for motorcycles as a means of transportation has been increasing amid the spread of COVID-19, and business has generally remained strong, led by helmets. In addition, strong sales of maintenance products such as oil and cleaners have boosted results. As a result, revenue from the motorcycle business as a whole increased 0.7% year on year.」

「In the motorcycle business, sales stagnated due to the impact of requests to refrain from going out amid the spread of COVID-19. However, many customers performed motorcycle maintenance while refraining from going out, and sales of oil and other products remained firm. As a result, total motorcycle business sales decreased 3.4% year on year.」

「In the motorcycle business, we worked to increase revenue by holding deep-discount sales in core categories such as helmets, jackets and gloves. However, overall revenue declined partly because unsettled weather, including major typhoons and heavy rain in summer, was concentrated on weekends. As a result, revenue from the motorcycle business as a whole declined 17.8% from the previous fiscal year.」

「In the motorcycle business, we sought to increase sales by holding heavily discounted sales campaigns for core categories such as helmets, jackets and gloves. However, overall sales declined, partly because unsettled weather, including major typhoons and heavy rain during the summer, was concentrated on weekends. As a result, total motorcycle business sales decreased 16.5% year on year.」

「In the motorcycle business, we sought to increase sales by holding heavily discounted sales campaigns for core categories such as helmets, jackets and gloves. However, overall sales declined, partly because unsettled weather, including major typhoons and heavy rain, was concentrated on weekends. As a result, total motorcycle business sales decreased 14.6% year on year.」

「In the motorcycle business, we sought to increase sales through promotional activities such as flyer sales and gift campaigns. However, sales of major items such as helmets, jackets and gloves stagnated due in part to unsettled weather and low temperatures, resulting in a decline in total motorcycle equipment sales. As a result, total motorcycle business sales decreased 15.2% year on year.」

「In the motorcycle business, sales of core categories, including helmets, jackets and gloves, exceeded the previous year, but sales of dashcams stagnated as the product category entered its diffusion phase. As a result, total motorcycle business sales decreased 3.8% year on year. However, results for the third quarter accounting period (October to December) exceeded the year-earlier period, indicating an improving trend.」

「In the motorcycle business, sales of core categories such as helmets, jackets and gloves increased as a result of sales promotions and merchandising campaigns. Although recent results have been strong and exceeded the year-earlier period, they were not enough to make up for the decline in sales caused by unsettled weather from early spring through early summer. As a result, total motorcycle business sales decreased 6.8% year on year.」

「In the Motorcycle Business, sales of core items such as helmets, jackets and gloves increased following sales events and coupon promotions. Focusing on high-performance, high-priced products also contributed to the improvement in sales. However, overall sales were slightly below the year-earlier level because sales of maintenance products such as oil and cleaners declined. As a result, total sales in the Motorcycle Business declined 6.0% year on year.」

「In the Motorcycle Business, the company worked to attract customers by improving its product lineup, holding 50%-off sales and hosting a Yamaha motorcycle accessories event at the Kanazawa store. However, sales remained sluggish because prolonged rains in August reduced motorcycle usage and a warm winter depressed sales of winter jackets and gloves. As a result, total sales in the Motorcycle Business declined 17.9% year on year.」

「In the Motorcycle Business, sales of dashcams grew, but sales of high-priced products such as helmets and motorcycle apparel declined, resulting in an 18.1% year-on-year decline in total sales in the business.」

「In the Motorcycle Business, the company expanded sales of strong-performing dashcams in an effort to increase sales. However, sales of helmets and apparel remained sluggish due to prolonged summer rains and unfavorable weather. As a result, total sales in the Motorcycle Business declined 12.9% year on year.」

「In the Motorcycle Business, the company renovated the sales floors of its main stores with the cooperation of its business partners. At the Kanazawa store, it also launched an in-store Y's Gear shop, operated by the Yamaha Motor group, which is being used by many Yamaha enthusiast customers. These initiatives have led to signs of a recovery at some stores, but overall sales remain sluggish as the number of riders declines.」

「In the motorcycle business, sales remained sluggish as we promoted the disposal of helmets, jackets and other inventory. However, inventory disposal has reached a lull, and sales are showing signs of bottoming out. We will therefore work to expand sales by refreshing our product assortment ahead of the peak demand season in spring.」

「In the motorcycle business, sales were sluggish during the transition period involving the reduction of inactive inventory and product replacement. However, product replacement and store renovations have been completed at each store, and renovated stores will reopen sequentially from October onward. We will also refresh sales areas through collaboration with manufacturers, which we believe will enable us to attract and retain more core riders.」

「In the Motorcycle Business, there are signs that overall sales have bottomed out, and the company is working to achieve an early improvement and recovery by strengthening its organizational structure.」