Enhancing the offering of PCs and tablets from domestic manufacturers

「In particular, we expanded our high-performance, low-priced, cost-effective ZOA original PCs, which were purchased by many customers.」

「Going forward, we intend to offer a lineup ranging from low-priced PCs to high-spec gaming PCs as a specialist PC retailer, further meeting customer needs.」

「For other PCs, in addition to securing and selling high-performance, low-priced products, we promoted post-purchase support for customers who bought PCs, including initial setup and data migration」

「Promoting the procurement and sale of high-performance, low-priced PCs」

「In the PC business, we promoted the procurement and sale of high-performance, low-priced PCs. As a result, revenue and unit sales declined from the previous fiscal year, but the profit margin improved.」

「Although products remained difficult to secure as demand increased, we were able to substantially increase sales by working to secure products early.」

「Under these conditions, in the PC business we worked to procure and sell high-performance, low-priced PCs that would appeal to customers.」

「Under these conditions, in the PC business we strengthened procurement of high-performance, low-priced PCs that we could confidently recommend and worked to increase sales centered on these products.」

「Under these conditions, in the PC business we strengthened our efforts to secure high-performance, low-priced PCs that we could confidently recommend and worked to increase sales centered on these products.」

「Although product shortages have continued across the market, advance procurement in anticipation of those shortages has paid off and helped lift sales.」

「Against this backdrop, in the PC business we have sought to strengthen sales by expanding our product range and reinforcing our thorough low-price strategy so that we can meet a wide range of customer needs.」

「In particular, we worked to increase customer traffic by featuring attractive, high-performance, attractively priced products with exceptional value for money that serve as a key draw. Customers have also responded favorably to the strong value for money offered by many of our other products compared with those at consumer electronics retailers, and our stores are attracting a broad range of customers, from enthusiasts to beginners.」

「We have worked to attract more customers by expanding our selection of PCs from a broad range of manufacturers to provide products that meet customer needs, while focusing on offering higher-performance PCs at lower prices than competing retailers under the slogan “Low-priced PCs.” As a result, revenue from PCs increased 16.1% year on year, substantially outpacing market performance.」

「Under these conditions, amid growing replacement demand in the PC business, we strengthened procurement of high-performance, attractively priced laptops made by popular domestic manufacturers and worked to offer products suited to customer needs. In particular, we are differentiating ourselves from competing retailers by expanding our selection of competitively priced models with Office preinstalled and priced below ¥100,000.」

「Under these conditions, in the PC business we worked to expand sales by broadening our product lineup, including increasing the number of products handled and reducing stockouts, improving sales floors at major stores, and strengthening proposals for products purchased together.」

「For PCs, we offered a broad range of products to meet the differing needs of each sales channel, including Windows 10 for individual customers and Windows 7 for corporate customers, contributing to higher sales.」

「In terms of products, sales of PCs recovered, with particularly strong demand for gaming PCs equipped with high-performance CPUs and graphics cards, as well as competitively priced laptops made by domestic manufacturers.」

「In the PC business, we strengthened our handling of PCs made by domestic manufacturers to offer a product lineup that meets customer needs. Although the number of units sold declined, the average selling price increased, allowing us to minimize the decline in revenue. We also worked to expand sales by offering low-priced tablets and responding to demand for tablet devices, but this was insufficient to offset the decline in PC sales.」