Linking Physical Stores and E-Commerce Through a Common Loyalty-Points App
First written in FY2022. 3 of 5 entries say "Advanced", first in FY2023-Q3. Latest entry: FY2026.
1 other company's latest entry also says "Restated".
- FY2026RestatedAnnual report
「The number of active members of the Tsubakiya Coffee Group app has exceeded 220,000. The company is also using digital platforms such as LINE to strengthen promotions tailored to customer preferences.」
The company continues its store and e-commerce-linked points app and digital initiatives such as LINE, reporting more than 220,000 active app members. - FY2024AdvancedAnnual report
「Since the rollout of the points app began in April last year, registered users have exceeded 130,000. LINE, which is being rolled out alongside it, has 220,000 active members.」
Registered users of the shared physical store and e-commerce points app exceeded 130,000 in its first year. Together with 220,000 active LINE members, the company is working to attract and retain customers and increase visit frequency. - FY2023AdvancedAnnual report
「Since the rollout of the points app began in April this year, the number of registered users has already exceeded 50,000. By enhancing the points service available across all store formats and on the e-commerce site, and by using regularly distributed coupons, we will attract loyal customers and increase visit frequency.」
The company launched a loyalty points app linking physical stores and e-commerce in April 2023, and registered users exceeded 50,000. - FY2023-Q3AdvancedAnnual report
「As part of efforts to attract and retain customers, we are also developing the “Tsubakiya Coffee Group app,” which will allow points to be shared between stores and the e-commerce site, Tsubakiya Coffee Online Shop. The points service is scheduled to launch through the dedicated app in April.」
The company is advancing development of the “Tsubakiya Coffee Group app” linking stores and e-commerce, with the launch of the points service scheduled for April. - FY2022First statedAnnual report
「This fiscal year, under the theme of “integrating the physical and online worlds,” we will begin developing a “company-wide loyalty points app” to link physical stores with our e-commerce site. We will roll out the points service during the current fiscal year, allowing points awarded for purchases at our stores to be used across all store formats, including e-commerce.」
The company began developing a shared loyalty points app usable across physical stores and e-commerce, with rollout planned during the current fiscal year. It also planned integration with the online shop in October 2022 and reciprocal use across all stores in April 2023.