Tsubakiya Branding and New Store Openings

「Tsubakiya Coffee will celebrate its 30th anniversary in April 2026. We are working to enhance the brand by developing a new Tsubakiya Specialty Blend, procuring coffee beans directly from major producing regions such as Panama and Ethiopia, and expanding internal competitions with the goal of winning the world championship following our victory in the Japan Siphonist Championship. For new store openings, we opened Tsubakiya Sabo Omiya and renovated the Ginza flagship store and the Tokyo Opera City store.」

「Tsubakiya Coffee will celebrate its 30th anniversary in April 2026. We are working to enhance brand strength by developing a new Tsubakiya Specialty Blend, purchasing coffee beans locally in major producing regions such as Panama and Ethiopia, and expanding in-house competitions aimed at becoming the world's best, following our victory in the Japan Siphonist Championship.」

「The Tsubakiya Coffee Group made proactive investments to enhance customer experience by using its management resources, including renovating Tsubakiya Coffee Ginza Main Building, which will celebrate its 30th anniversary in April 2026; promoting customer-service and coffee-extraction training through the training center; competing in the Japan Siphonist Championship and World Siphonist Championship; having trainers responsible for extraction-technology instruction obtain the international Q Grader qualification; and opening its first new store in the Omiya area.」

「In May 2024, we opened Tsubakiya Coffee Kichijoji Saryo, and in October we opened Tsubakiya Coffee Roastery & Cafe, for a total of 2 new stores, while working to improve quality and brand strength.」

「On 1 October, we newly opened Tsubakiya Coffee Roastery & cafe as a facility for promoting the Tsubakiya Coffee brand. (Sarue, Koto-ku, Tokyo: 3 minutes on foot from Sumiyoshi Station on the Toei Shinjuku Line)」

「Cake and Western Confectionery Tsubakiya Coffee Gotanda, a retail-only store that opened last April after installing cream-puff production equipment, has continued to perform steadily even as demand for dine-in service recovers, establishing its earnings model.」

「We are proceeding with construction of Tsubakiya Coffee Kichijoji Saryo, scheduled to open in May 2024 in the following fiscal year, and have begun construction of Tsubakiya Coffee Roastery, whose nearest station is Sumiyoshi Station on the Toei Shinjuku Line and whose opening date has not yet been determined.」

「For new openings, we opened 3 stores in total: Saryo SiKi Tsubakiya Coffee Queens Isetan Sengawa on Wednesday, 4 October; Kotegaeshi Chiba Sogo on Friday, 6 October; and TSUBAKIYA Jiyugaoka on Friday, 20 October.」

「In October, we will sequentially open Saryo SIKI TSUBAKIYA Queens Isetan Sengawa, Kotegaeshi Chiba Sogo and TSUBAKIYA Jiyugaoka.」

「For new openings, we opened 2 retail-only Cake and Roasted Coffee Tsubakiya Coffee stores at Tokyu Store Atre Omori and Gotanda Tokyu Square. At the Gotanda Tokyu Square store, freshly baked cream puffs made using newly installed baking equipment have been very well received, and we are developing them as a new pillar for expanding the retail business.」

「At the retail-only Cake and Roasted Coffee Tsubakiya Coffee Omori Tokyu store, newly opened on 20 October, small whole cakes and coffee beans, including Tsubakiya drip coffee, have proved highly popular, and the store is becoming a profitable model for our retail business.」

「For new openings, on Thursday, 20 October, we launched Cake and Roasted Coffee Tsubakiya Coffee Omori Tokyu on the first floor of Atre Omori, a commercial facility directly connected to JR Omori Station. This takeout-only store offers a lineup centered on house-made cakes and specialty coffee beans, all roasted in-house, including the store-exclusive Omori Blend and the new Bullman Blend.」

「Tsubakiya Coffee Shinjuku Saryo, one of Japan's largest full-service coffee shops, underwent a major expansion and renovation, adding 102 seats for a total of 224. We also opened Cake and Western Confectionery Tsubakiya Coffee Chofu Parco, a retail-only store aimed at developing a new business model in the with-COVID era, and the full-service Ginza Wakan Tsubakiya Coffee Tama-Plaza to respond to the shift in foot traffic from central Tokyo to the suburbs.」

「Regarding new store openings, in line with our plan to relocate stores from central Tokyo to the suburbs, we opened Ginza Wakan Tsubakiya Coffee Tama-Plaza (62 seats) at Tokyu Department Store Tama-Plaza on Friday, 25 February. We are also expanding Tsubakiya Coffee Shinjuku Saryo, our largest flagship store, to a total of 220 seats across 2 floors, with the work targeted for completion ahead of its mid-April opening.」

「In September 2020, we newly opened Tsubakiya Coffee Kashiwa Takashimaya, and in April 2021 we opened Cake and Western Confectionery Tsubakiya Coffee Granduo Tachikawa, a retail-only store. Meanwhile, we closed Tsubakiya Cafe Meets Kokubunji.」

「Regarding store openings, Ginza Wakan Tsubakiya Coffee held its grand opening on 11 September on the fourth floor of the S Building at Kashiwa Takashimaya.」

「We also opened Tsubakiya Coffee Kashiwa Takashimaya on 11 September, bringing the number of stores in Kashiwa Takashimaya and the Station Mall to 4.」

「“Tsubakiya Coffee Group” (47 stores at year-end, down 1 store)」

「We also actively opened new stores as part of Tsubakiya branding: “Tsubakiya Coffee Ikebukuro Hanare” in October, “Tsubakiya Café Grand Tree Musashi-Kosugi” in November, “Tsubakiya Café Minato Mirai Cross Patio” in December, “Tsubakiya Café Keikyu Kamiooka” in February and “Tsubakiya Café Ikebukuro East Exit” in April, for a total of 5 new stores. We also opened 2 street-front stores, addressing a previous challenge, and are making progress toward establishing a solid earnings base.」

「In November, we opened Italian Dining DONA Mits境 Life and Tsubakiya Café Musashi-Kosugi, and in December we opened Tsubakiya Café Minato Mirai, working to build a customer base. In the fourth quarter, we also opened Tsubakiya Café Keikyu Department Store Kamiooka on 7 February.」

「We opened “Tsubakiya Coffee Ikebukuro Hanare,” the first new store of the fiscal year, on 11 October.」

「Under our best-location strategy for the Tokyo metropolitan area, we have also decided to open a street-front Tsubakiya Coffee store.」

「We have also actively opened new stores as part of Tsubakiya branding, including “Jikabaisen Tsubakiya Coffee Aeon Shin-Urayasu,” “Tsubakiya Café Shin-Koshigaya VARIE,” “Ginza Wakan Tsubakiya Sabo Emio Musashisakai” and “Tsubakiya Café Meets Kokubunji,” as well as refurbishing and reopening “Tsubakiya Café Lazona Kawasaki.”」

「The “Jikabaisen Tsubakiya Coffee Shin-Urayasu” store, which had its grand opening in the second quarter, “Italian Dining DONA Kyodo Koruti,” opened on 1 December in the third quarter, and “Tsubakiya Café Shin-Koshigaya VARIE,” opened on 13 December, have all continued to perform well,」

「We opened “Jikabaisen Tsubakiya Coffee Aeon Shin-Urayasu,” equipped with a jet roaster capable of rapid roasting after orders are placed, on 18 October,」

「During the fiscal year, we opened “Tsubakiya Café Kitasenju Marui” and “Tsubakiya Café Tokorozawa Station Front,” and extensively renovated “Jikabaisen Tsubakiya Coffee Ikegami” into “Freshly Baked Bread and In-House Roasted Tsubakiya Coffee,”」

「For new openings and renovations, on 16 September we converted the Tsubakiya Coffee store in Ikegami, Ota-ku, from a self-service format to a full-service format and added a bakery. We opened “Bakery Café Tsubakiya Coffee Ikegami,” where customers can enjoy freshly baked in-house bread and in-house roasted coffee at leisure.」

「We continued to promote Tsubakiya branding during the fiscal year and opened 5 new stores in the Tsubakiya Coffee Group. In particular, we focused on opening street-front stores,」