Strengthening the Acquisition of Pre-Owned Homes for Sale

「このような環境の中、当社は、引き続き多くの不動産情報の収集を強化したほか、積極的に自社不動産を販売するなど、不動産売買事業に注力いたしました。」

「The increase during the fiscal year was due to an increase in the number of used homes and other properties acquired.」

「Against this backdrop, we focused on the real estate sales business by continuing to strengthen the collection of real estate information and launching marketing through social media.」

「In the in-house real estate sales business, the number of in-house properties sold was 460, up 47 from 413 in the previous fiscal year, as we acquired large volumes of detached homes and other properties owned by third parties and actively sold high-value and slow-moving properties, mainly in the Fukuoka metropolitan area.」

「In the in-house real estate sales business, the number of in-house properties sold increased by 48 year on year to 230, as we actively sold in-house properties held for longer periods. The average selling price also increased by ¥174,000 year on year to ¥15.915 million, partly because renovation costs and other expenses rose, and revenue from the in-house real estate sales business exceeded the previous corresponding period. The number of in-house properties acquired was 234.」

「The decline during the fiscal year was due to a decrease in the number of used homes and other properties acquired.」

「In the in-house real estate sales business, the number of in-house properties sold in the third quarter alone was 98, up 16 from 82 in the previous corresponding quarter. However, because sales in the cumulative second quarter period had remained below the previous corresponding period, cumulative third-quarter sales were limited to 280, down 33 year on year, partly due to low-price initiatives by new-build specifiers. The average selling price per in-house property was ¥15.776 million, higher than the ¥15.216 million recorded in the previous corresponding period.」

「In the in-house real estate sales business, we expanded our customer base by actively developing new relationships with real estate brokers in our sales territory and focused on obtaining information on used homes. However, the number of customer inquiries for in-house properties declined due partly to low-price initiatives by new-build specifiers, leaving the number of properties sold at 182, down 49 year on year. Although the average selling price per property was ¥15.740 million, ¥387,000 higher than the ¥15.352 million recorded in the previous corresponding quarter, revenue from the in-house real estate sales business fell below the previous corresponding quarter. The number of in-house properties acquired was 227.」

「In the in-house real estate sales business, although inventory was ample, it was markedly unevenly distributed among locations, and sales at stores with limited inventory fell below the previous year. In addition, customer inquiries remained sluggish in our main price range, resulting in 88 in-house properties sold, down 16 year on year. The number acquired was 115, down 8. Meanwhile, the average selling price rose by ¥509,000 year on year to ¥16.061 million, reflecting higher renovation costs.」

「In the in-house real estate sales business, actively acquiring used homes and other properties kept the number of company-owned properties in inventory at a high level. In addition, flexible adjustments to pricing brought the number of in-house properties sold to 459, up 6 from the previous fiscal year. The average selling price was ¥15.210 million, ¥341,000 higher than in the previous fiscal year.」

「In the in-house real estate sales business, we focused on selling and acquiring used homes and other properties, including through active advertising. The number of in-house properties sold was 313, down 5 year on year, while the number acquired was 363, down 29. The average selling price per in-house property was ¥15.216 million, higher than the ¥14.667 million recorded in the previous corresponding quarter.」

「In the in-house real estate sales business, we focused on selling and acquiring used homes and other properties, including through active advertising. The number of in-house properties sold was 231, down 5 year on year, while the number acquired was 251, up 3. The average selling price per in-house property was ¥15.353 million, higher than the ¥14.669 million recorded in the previous corresponding quarter.」

「In the in-house real estate sales business, although we maintained ample inventory for sale, delays in property handovers and other operations caused by the rapid spread of COVID-19 contributed to the number of in-house properties sold falling to 104, down 14 from the previous corresponding quarter. The number of properties acquired was 123, down 12 year on year.」

「In the in-house real estate sales business, inventory of used homes and other properties had declined following active sales in the previous fiscal year, so we actively acquired properties to replenish inventory. Although we also focused on sales by flexibly adjusting selling prices, the sluggish market during the quiet period from the end of the previous year to the beginning of this year affected results, and the number of in-house properties sold was 453, down 24 from the previous fiscal year.」

「In the in-house real estate sales business, focusing on acquisitions of used homes and other properties, including through active advertising, increased inventory of in-house properties to 367, up 74 from the start of the period. However, sales of in-house properties were sluggish during the quiet year-end and New Year period, and the number sold declined by 35 year on year to 318. The average selling price per in-house property was ¥14.667 million, higher than the ¥14.635 million recorded in the previous corresponding quarter.」

「Against this backdrop, we actively advertised to the general public, including through television commercials, to obtain more information on used-home sales, while also focusing on expanding our information sources. These measures expanded inventory in the in-house real estate sales business and strengthened the lineup of used homes and other properties in the real estate brokerage business.」

「In the in-house real estate sales business, we actively advertised and promoted our products and focused on acquiring and selling used homes and other properties. Although opening properties for sale declined by 11 from 200 at the start of the previous fiscal year to 189, the number of in-house properties sold was 118, unchanged from the previous corresponding quarter. The average selling price was ¥14.690 million, ¥339,000 higher than in the previous corresponding quarter.」

「While stable demand for residential real estate continued in the in-house real estate sales business, competition for used-home acquisitions intensified due to an increase in competitors and other factors. We therefore sought to expand inventory of used homes and other properties by developing new sources of acquisition information.」

「We also strengthened acquisitions of used homes and other properties in response to the decline in product inventory.」

「In the in-house real estate sales business, the number of in-house properties sold increased by 49 from the previous corresponding quarter to 251, as efforts to maintain an abundant lineup of properties for sale, centered on detached homes, and increase customer inquiries proved effective.」

「This was mainly because renovations of used homes and other properties acquired in the previous fiscal year were completed, increasing properties for sale by ¥345.782 million, and cash and deposits increased by ¥61.547 million through active sales, while properties under development for sale and other inventories declined by ¥448.758 million because we limited the number of in-house properties acquired.」

「The increase in financial leverage was attributable mainly to borrowings increasing because the number of used homes acquired in the fiscal year ending May 2020 was 493, up from 406 in the previous fiscal year, while the number sold was 420, down from 426, among other factors.」

「In the in-house real estate sales business, we continued to actively acquire used homes and other properties. The Kamikumamoto Station store, which opened in August 2019, also began contributing to sales. However, the number of in-house properties sold declined by 13 year on year to 299 because the lineup of properties for sale was limited at the start of the period, customer inquiries were sluggish and the sales workforce declined.」

「Against this backdrop, we focused on selling in-house properties by actively advertising and promoting the acquisition of used homes and other properties, accelerating the commercialization of acquired used homes and strengthening the lineup of properties for sale. However, we were unable to make up for the delay in revenue caused by the insufficient lineup of properties for sale at the start of the period.」

「To strengthen the acquisition of used homes, we conducted active advertising and promotional activities and, in August 2019, opened the Kamikumamoto Station store in Nishi-ku, Kumamoto City, Kumamoto Prefecture, the first store in Kumamoto Prefecture, among other initiatives, and focused on our core proprietary real estate trading business.」

「Acquisitions in the real estate sales business consist mainly of used homes and other properties. Although we focused on acquiring used homes and other properties during the fiscal year, acquisitions declined as competition intensified due to new market entrants and other factors.」

「In the in-house real estate sales business, we continued to strengthen acquisitions of used homes and other properties by actively airing television commercials. On the sales side, the Karita store, which opened in February 2018, contributed to an increase in sales, bringing the number of in-house properties sold to 312, up 20 year on year.」

「In the in-house real estate sales business, multiple stores in certain regions jointly operated a website and flyer advertising campaign to increase the amount of information obtained directly from used-home owners and to collect used-home property information more efficiently. On the sales side, we sought to expand the buyer base by operating across a wider area. As a result, the number of in-house properties sold increased by 15 year on year to 221.」

「In the in-house real estate sales business, the number of in-house properties sold increased by 2 from the previous corresponding quarter to 106, helped by abundant inventory for sale and a higher frequency of website updates.」

「In the in-house real estate sales business, we revamped our television commercials and aired them actively in our sales territories, strengthening acquisitions of used homes. On the sales side, we sought to improve customer traffic by increasing the frequency of updates to real estate information on our website. As a result, the number of in-house properties sold was 389, up 20 from the previous fiscal year, and sales also exceeded the previous fiscal year.」

「In the in-house real estate sales business, we expanded our inventory of used homes and other properties through active acquisitions, including television commercials to strengthen purchases. On the sales side, increasing the frequency of updates to information on our website led to a 30-property year-on-year increase in in-house property sales, to 292.」

「In the in-house real estate sales business, we promoted the purchase of used homes through television commercials and strengthened our inventory of used homes and other properties by actively acquiring properties in areas surrounding our existing sales territories. We also enhanced the information on used homes listed on our website, increasing customer traffic. As a result, the number of in-house properties sold increased by 16 year on year to 206.」

「In our proprietary real estate trading business, we continued to actively acquire used homes and worked to expand inventory. We also revamped our television commercials and broadcast them in Yamaguchi and Fukuoka prefectures to strengthen used-home acquisitions by raising awareness. As a result, the number of proprietary properties sold was 104, an increase of 12 year on year.」

「In our proprietary real estate trading business, we strengthened our selection of properties for sale by actively acquiring used homes and other properties in surrounding areas, and improved customer acquisition through the internet by increasing the frequency of updates to information on properties for sale. As a result, the number of proprietary properties sold was 369, an increase of 42 year on year, and net sales also exceeded the previous fiscal year.」

「In our proprietary real estate trading business, we actively acquired properties in areas surrounding each operating area to expand our inventory of used homes and other properties. We also increased customer acquisition through the internet, among other means. As a result, the number of proprietary properties sold was 262, an increase of 18 year on year.」

「In our proprietary real estate trading business, we actively acquired properties in surrounding regions in addition to our existing operating areas, expanding our inventory of used homes and other properties. We also increased the frequency of website updates and enhanced the content of listed properties to improve customer acquisition. As a result, the number of proprietary properties sold was 190, an increase of 20 year on year.」

「In our proprietary real estate trading business, in addition to undertaking residential development in urban areas, we actively expanded the target area for acquiring used homes from our existing operating areas to surrounding regions. We also revamped our website to increase its customer-attraction effect. As a result, the number of proprietary properties sold was 92, an increase of 12 year on year.」

「We recognize that further expanding our inventory of used homes that meet customer needs is a challenge. To overcome this challenge, we will maintain good relationships with financial institutions and secure funds for acquiring used homes. We will also increase our recognition through locally rooted business activities and advertising in promotional media, while strengthening relationships with local industry peers and other information sources in order to obtain comprehensive and timely information on used homes available for acquisition.」