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Phil Company (3267) · TargetAdvanced

Increasing Awareness and Brand Strength

First written in FY2016. 6 of 12 entries say "Restated". Latest entry: FY2021.

12entries
6years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2017-Q1 – FY2017RestatedFY2018-Q2 – FY2019-Q3RestatedFY2020-Q1 – FY2021-Q32017: 220172018: 220182019: 420192020: 220202021: 120212022: 1
Same theme, other companies
Building brand awareness through TV commercialsA theme 27 companies write about · 0 as a headwind · 27 as a tailwind

The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.

12 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 27 companies compared. The sentences above are computed from all 27.
Full recordFilings, disclosures and news, newest first
  1. FY2021AdvancedAnnual report

    「By February 2023, the company will use advertising, including nationwide TV commercials, to improve awareness, brand strength and credibility for Premium Garage House.」

    For Premium Garage House, the company set out specific advertising measures, including launching nationwide TV commercials by February 2023, in addition to refreshing the logo and website.
  2. FY2021-Q3Developing a brand refresh planAnnual report

    「To proactively propose diverse ways of using space, the company plans to renew its logo and website for the next fiscal year.」

    The company presented plans to refresh its logo and website for the next fiscal year as measures to strengthen its ability to propose ways of using space and promote the brand.
  3. FY2020-Q1RestatedAnnual report

    「Against a backdrop of improved awareness and credibility resulting from the market transfer to the Tokyo Stock Exchange First Section and capital and business alliances with various companies」

    The company continues to cite the improvement in awareness and credibility resulting from the transfer to the First Section and capital and business alliances with various companies as a backdrop to business expansion.
  4. FY2019AdvancedAnnual report

    「Looking ahead, the company believes that its market transfer from the Tokyo Stock Exchange Mothers market to the Tokyo Stock Exchange First Section on 26 December 2019 will support its sales and advertising activities, and plans to make concentrated investments in advertising activities, including TV commercials, from the fiscal year ending November 2021 onward.」

    The transfer to the First Section was positioned as an opportunity to improve awareness, brand strength and credibility, with concentrated investment in TV commercials and other advertising from the fiscal year ending November 2021 onward.
  5. FY2019-Q3RestatedAnnual report

    「Against a backdrop of improved awareness and credibility resulting from the listing on the Tokyo Stock Exchange Mothers market and capital and business alliances with various companies」

    The company again cites the improvement in awareness and credibility resulting from the Mothers listing and capital and business alliances with various companies as a backdrop to business growth.
  6. FY2019-Q2RestatedAnnual report

    「Against a backdrop of improved awareness and credibility resulting from the listing on the Tokyo Stock Exchange Mothers market and capital and business alliances with various companies」

    The company continues to cite the improvement in awareness and credibility resulting from the Mothers listing and capital and business alliances as a backdrop to business growth.
  7. FY2019-Q1RestatedAnnual report

    「Against a backdrop of improved awareness and credibility resulting from the listing on the Tokyo Stock Exchange Mothers market and capital and business alliances with various companies」

    The company again cites the improvement in awareness and credibility resulting from the Mothers listing and capital and business alliances with various companies as a backdrop to business growth.
  8. FY2018RestatedAnnual report

    「However, the company recognizes that awareness, brand strength and credibility among landowners remain insufficient. To achieve further growth, it will strengthen and improve the efficiency of its current internet advertising, including listing advertisements, and seek to improve awareness, brand strength and credibility for its Phil Park (aerial retail space) business by creating as many Phil Parks as possible.」

    While citing improvements resulting from the listing and business alliances as a backdrop, the company recognizes that awareness, brand strength and credibility among landowners remain insufficient and continues to strengthen and improve the efficiency of its internet advertising.
  9. FY2018-Q2RestatedAnnual report

    「Against a backdrop of improved awareness and credibility resulting from the listing on the Tokyo Stock Exchange Mothers market and capital and business alliances with various companies」

    The company continues to cite the improvement in awareness and credibility resulting from the Mothers listing and capital and business alliances as a backdrop to business expansion.
  10. FY2017AdvancedAnnual report

    「In November 2017, the participation of Japan Post Group and Ichigo Group as capital partners strengthened the group's credibility and financial base, which had been issues for the group.」

    The company explained that, in addition to the post-listing improvement in awareness and credibility, the participation of Japan Post Group and Ichigo Group as capital partners strengthened its credibility and financial base.
  11. FY2017-Q1AdvancedAnnual report

    「Following the listing on the TSE Mothers market on 18 November 2016, awareness and credibility improved markedly, resulting in a steady accumulation of orders.」

    The company stated that awareness and credibility among landowners and others improved markedly after the listing, indicating a link with increased orders.
  12. FY2016First statedAnnual report

    「The group lacks awareness and brand strength among landowners. In addition to strengthening and improving the efficiency of its current listing advertising, it will actively engage in public-relations activities to enhance the Phil Park (aerial retail space) brand.」

    The company identifies insufficient awareness and brand strength as an issue and is addressing it through listing advertising and public-relations activities.
Moved together

"Diversifying tenant leasing through SPACE ON DEMAND" moved the same way as this thread, in the same document, in 4 of its 12 moves.

444444★123456
  1. ★This thread
  2. 1Diversifying tenant leasing through SPACE ON DEMAND4×
  3. 2Accelerated expansion of the virtual storefront business leveraging its first-mover advantage4×
  4. 3Aerial retail business utilizing unused space above parking lots4×
  5. 4Expansion of contact partners and partnerships with financial institutions4×
  6. 5Increase in Orders and Order Backlog4×
  7. 6Transition from minimum staffing to a staffing model with a buffer4×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Phil Company yet.
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
Increasing Awareness and Brand Strength | Phil Company,Inc. (3267) | Komori