Flier (323A) · InitiativeReframed
Developing the YouTube-based advertising business
First written in FY2026-H1. 2 of 3 entries say "Reframed", first in FY2026. Latest entry: 2026-10-19.
3entries
2years
1from disclosures
How it moved
Same theme, other companies
Advertising business built around the official YouTube channelA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- 2026-10-19ReframedEarnings presentation
「当社 YouTube チャンネルは現在、登録者数が約 17 万人となり、直近でも 10 万回以上再生される動画が頻繁に生まれていることから、さらなる活用強化は重要であると考えております。ショート動画については数年前に制作していた時期もございますが、現在は積極的な展開ができていないため、ご提案のとおり取り組むべきと考えております。また、YouTube に限らず、Instagram 等の他の SNS への転用も可能と考えております。開始時期は未定ですが、ご提案を踏まえて検討してまいります。」
YouTubeチャンネルの位置付けが、登録者数・再生実績を基礎に、ショート動画やInstagram等への展開を検討する方向へ広がった。ショート動画の開始時期は未定とされている。 - FY2026ReframedAnnual report
「The flier official channel distributes a variety of video content designed to deepen learning as an in-depth interview program centered on books.」
The positioning has been clarified from the previous description of an “advertising business conducted through YouTube” to the flier official channel as an advertising business and video content offering. - FY2026-H1First statedAnnual report
「With respect to the latter, we continued to focus on the advertising business conducted through YouTube, which we have been promoting since the previous fiscal year.」
The company continues to operate its advertising business through YouTube, launched in the previous fiscal year, as a new source of revenue in the Consumer Business.